ADAM Apparatus

Custom-built to meet the unique needs of each department, Deccan International’s decision-support software applications help Fire & EMS departments improve their response times, optimize their resources and defend their budgets. ADAM (Apparatus Deployment Analysis Module) is a “What if?” predictive modeling tool that uses historical CAD data, GIS map data and a rigorous projection algorithm to project the impact of deployment changes on response times and availability. LiveMUM (Live Move-Up Module) is a real-time operational module that provides emergency dispatchers with instant, optimal move-up recommendations. BARB (Box-area Automated Run-card Builder) is a one-of-a-kind software application for automating the building of static run-cards. DiVa (Dispatch Validator) acts as a standalone back-up in the event of network outage or CAD system downtime.

Adam drives digital and social ad campaigns for the world’s biggest brands. Developed by campaign managers, for campaign managers, Adam simplifies and reduces the work involved in managing digital ad campaigns across multiple platforms. Adam connects to digital ad platforms via API, for a seamless experience of campaign management and reporting. Adam unifies campaigns across disparate ad platforms in a single user-friendly interface. Adam enables advertisers to manage and report on campaigns across digital platforms on an aggregated basis. Batch-editing tools and simplified process workflows reduce the time required to put new campaigns live. Adam’s campaign setup wizard significantly reduces time-to-market with automated split test configuration, batch creation of campaign ad sets, and streamlined workflows. View channel, platform, and campaign-level reports within the same tool. Explore performance within, and across different digital advertising platforms and optimize accordingly.