Best Market Research Software for Windows
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Compare the Top Market Research Software for Windows as of September 2025
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What is Market Research Software for Windows?
Market research software helps businesses gather, analyze, and interpret data about their target market, competitors, and industry trends to make informed decisions. These platforms provide tools for collecting both qualitative and quantitative data through surveys, polls, focus groups, and social media analysis. Market research software often includes data visualization tools, reporting features, and predictive analytics to help businesses identify patterns and trends. Additionally, many platforms integrate with customer relationship management (CRM) and sales systems to provide a more comprehensive view of customer behavior. By using market research software, organizations can better understand customer needs, optimize marketing strategies, and drive product development. Compare and read user reviews of the best Market Research software for Windows currently available using the table below. This list is updated regularly.
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1
BrandMap® 10
WRC Research Systems
The choice of professional researchers worldwide for user friendly, rapid analysis and production of presentation ready biplots, correspondence, mdpref and MCA maps. 64 bit program runs on PCs and MACs. Our exclusive Brand Projector I calculates and graphically displays the attribute changes necessary for brand (column) re-positioning to any point on a map. Brand Projector II allows a researcher to interactively change attributes (rows) and watch the Brand (column) move in response. -
2
QuestionPro
QuestionPro Inc
QuestionPro is a leading online survey software tool approved by over 96% of reviewers across the Internet. Our easy-to-use software lets you make, distribute, and analyze online surveys, polls, forms, and quizzes. Use our advanced features to completely customize the survey experience and power sophisticated analysis. And when you need help, we offer industry leading 24 X 7 LiveChat for all users. QuestionPro has 4 product editions - Essentials (the free version), Advanced (for single users), Team (for collaboration), and Research (with all premium features). We have hundreds of survey templates ready and 38+ question types to help everyone create questionnaires and personalized surveys. There are numerous ways to reach respondents through email, integrated pop-ups, SMS, and social sharing. With over 10 million users across 100 countries, we have provided survey software to Fortune 100 companies, academic institutions, small businesses, and individual researchers for 17+ years.Starting Price: $99/month for 1 year -
3
Discuss.io
Discuss.io
Discuss.io is a smart video platform that helps global brands and agencies plan, execute and share qualitative research conversations at scale. We help enterprise market researchers, UX researchers, product managers, sales professionals, brand managers and CX departments ramp consumer conversations and streamline the workflow. Built by market researchers, key features include live video interviews, mobile screen share, interactive whiteboards, built-in auto translation (100+ languages), powerful tagging and the Respondent Management Hub. Easily create clips of important moments and build a highlight reel that tells a story, without pouring through hours of video. In addition to a world-class technology platform, we can provide a range of market research services such as moderation, human translation, recruiting and program management through our marketplace. -
4
Key Survey
Key Survey
A Single Integrated Platform to Collect, Manage, and Analyze Feedback. Key Survey’s professional survey software provides the power and flexibility to centralize data and feedback collection across the entire enterprise. Users enjoy a seamless, controlled environment that ensures data is accurate, integrated, and actionable. Enterprise-wide online survey tool. Closed-loop automation and workflows. Integrates seamlessly with existing systems. By moving your customer satisfaction programs to Key Survey, you gain access to the industry’s most robust survey tool with years of experience delivering high-powered customer satisfaction solutions. Advanced survey options let you create the optimal survey experience for your customers that promotes participation and produces a volume of meaningful results for managers to analyze and act on. -
5
Cronycle
Cronycle
All-in-one market intelligence platform for harvesting, sharing, and publishing insights. Cronycle empowers enterprises to discover and produce more high-value insights in less time and with fewer resources. Market research, content marketing, product innovation, and sales enablement teams can lead the market with Cronycle's discovery engine that combines the powers of AI and human expertise to monitor content from top experts and sources across 80,000+ topics every day, surfacing the most relevant 2% of information from websites and blogs, Google and Bing alerts, Medium publications, RSS feeds, podcasts, Twitter and Facebook pages, newsletters, and more. -
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GovWin IQ
Deltek
The essential source for government contracts, research, and support to keep you ahead of the competition. GovWin IQ is a government contracting intelligence platform that enables businesses to manage public sector opportunities, pursue deals faster, and plan strategically to get ahead of the competition. With 30+ years of experience and more than 6,000 customers, GovWin IQ has helped many organizations enhance their public sector sales and capture strategies. In 2018, GovWin IQ, the industry standard in federal government contracting information, and Onvia, the innovator in state, local, and education contracting data, joined forces and became one powerful solution - making GovWin IQ the leader across the entire public sector spectrum. -
7
ATLAS.ti
ATLAS.ti Scientific Software Development GmbH
Import from any source and manage all of your data and files in one software package. Then, start discovering valuable insights using intelligent automation to make more informed decisions – in hours, not days. Generate deep insights automatically, leveraging the latest AI and machine learning algorithms for faster results. Simply use codes to tag qualitative insights, and embrace auto coding plus team collaboration for lightning-speed outcomes. With ATLAS.ti, you can share your insights through clear visualizations that turn dull numbers into eye-opening results – presenting your conclusions with confidence.Starting Price: $10/£8/€9 per month -
8
Chartrics
Chartrics
Chartrics is designed to seamlessly transform the collected research data (Excel, SPSS) into PowerPoint reports, share them with customers, and automatically reproduce the existing reports with new data. All without leaving your PowerPoint workspace. Integrated Chart Maker allows you to visualize your data or cross variables against each other with the drag-and-drop function, perform standard data manipulations - sort and filter variables, group and replace variable categories, paint the charts based on the predefined conditions, etc. and apply them to PowerPoint charts. Chartrics Cloud ensures secure report sharing and efficient team collaboration. When the data changes, Chartrics syncs and updates the analysis and the report, saving hours, and days of manual work.Starting Price: $75/month/user -
9
Quirkos
Quirkos
Quirkos gives a visual, cheap and intuitive way to qualitatively analyse text data. Designed around a unique bubble interface, Quirkos is easy to learn and use, giving intuitive insights into data. Live collaboration, side-by-side comparisons and powerful visualisations help users uncover interesting findings. Available as cloud based, or offline software, with identical features and compatibility across Windows, Mac and Linux.Starting Price: $6 per user per month -
10
Askia
Askia
Askia builds technology to help understand and predict human behaviour. It is the technology partner of choice for visionary market research agencies, including large global networks (Ipsos, GfK, Kantar TNS, BVA, Hall & Partners), mid-sized independents and small agencies with just a handful of employees. Many of these companies have built their research systems around Askia technology, with APIs and automation at the centre. Askia provides software for data collection and reporting as well as professional services. Data Collection: - Online (no cost per complete) - CATI – VoIP, IVR, inbound, monitoring, recording & playback - CAPI (iOS, Android – Mobile/Tablet) – offline interviewing - Mixed-mode (switch-mode) – advanced data collection projects - API integrations (web services) Reporting: - Data processing - Tracker management - Analytics (online and offline) - Tabulation (online and offline) - Dashboards (online)Starting Price: $300 per month per user -
11
Userlytics
Userlytics
Userlytics is a full featured state of the art user experience research platform with a global participant group of almost 2 million panelists. Since 2009, Userlytics has been helping enterprises and agencies improve the user and customer experience of their websites, apps and prototypes. With a scalable pricing model and a diverse worldwide panel, Userlytics allows brands to run both moderated and unmoderated usability studies with as many or as few participants as they choose. In addition to its testing services, Userlytics offers a variety of optional professional services including senior UX Consultants in both Europe (Madrid) and the U.S. (San Diego & Miami). The team can help clients achieve actionable UX insights, including through the use of our proprietary ULX Score, a benchmarking platform for measuring a 360º view of Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity and Appearance.Starting Price: $34 -
12
Midesk
Midesk
Midesk is an innovative market intelligence solution that helps you streamline and professionalize your media workflows, structure market information and conduct research projects collaboratively. Midesk makes it easy to manage and share your media and market knowledge from one single place. Forward-thinking Market Intelligence teams use Midesk to monitor their markets, centralize market data & news articles, and share stunning deliverables with their stakeholders, all-in-one place. Stay aware of trends; subscribe to news feeds, intercept newsletters, monitor competitors's websites and scrape particular data. All-in-one platform means we connect all services together and uncover new insight. You can build adnvaced data pipelines. Harvest the power of external data with one click. Our predefined Recipes make connecting to websites, APIs, and social media accounts super easy.Starting Price: € 149 / month -
13
KPI6
KPI6.com
KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy. Every individual has characteristics that can be beneficial for a brand and an industry. It is imperative to fully leverage these traits to their maximum benefit within your organization. Leaders of your organization should be focusing all of their time and effort on strategic planning and management, rather than interpreting conversation streams and building user profiles. Your organization needs custom solutions that will do the work itself and take the research further.Starting Price: $15,000 based on usage -
14
Dedoose
Dedoose
A cross-platform app for analyzing qualitative and mixed methods research with text, photos, audio, videos, spreadsheet data, and more. We stay at the forefront of the best encryption technologies available and make sure they are implemented in Dedoose because doing so is paramount in our mission to keep your data safe and available. Work with teammates in real-time across old-school disciplinary boundaries. Efficiency in teamwork is one of the key drivers behind the development of Dedoose and why you’ll find it so easy to provide others with controlled access to your project. Dedoose is built for ease of use, providing a clean interface to maximize research. Easy to learn and use, Dedoose has a clean UX-focused interface to maximize comfort and your ability to capitalize on all its functionality. Dedoose has a wide variety of users all using Dedoose in different ways to find meaningful insights.Starting Price: $12.95 per month -
15
Q Research Software
Displayr
Helping market researchers quickly find the story in their data. Q is analysis software designed by market researchers, for market researchers. Everything that can be automated is automated, including cleaning & formatting data, statistical testing, generating tables, updating analyses and reproducing reports. Do more than grunt work: DIY advanced analysis & visualization. Most analysis tools make statistical analysis harder than it ought to be. We have automated all the steps that usually take people years of training to learn. Visualize information to show patterns that matter and design reports that make storytelling effortless with seamless Microsoft Office and Displayr integration. Most grunt work is automated (e.g., formatting data, coding, stat testing) Anyone can conduct advanced analyses themselves without outsourcing.Starting Price: $1599.00/year/user -
16
Survata
Survata
Survata is a fast-growing measurement technology company that provides market research to the world's leading brands and agencies. The Survata platform provides the world’s fastest way to measure the behaviors and opinions of consumers with wide-scale and speed. To learn more about Survata Market Research, visit survata.com/mrStarting Price: Starting at $1 per respondent, 200 Respondent minimum. -
17
DataPlay
Margasoft
DataPlay is a cloud-based software suite that automates data management, analysis, and reporting processes, it has the ability to analyze SPSS data directly in PowerPoint and Excel helps researchers to cut of their manual work during the analysis and report preparation process. -
18
mQuest
cluetec
mQuest® Market Research is the ultimate survey tool for all kinds of modern market research – approved a million times over. Flexible order management, convenient implementation, and precise analysis – makes mQuest® POS the ideal companion for research at the POS. Individual checklists, detailed picture documentation and a precise analysis help maintain and continuously improve quality standards. mQuest® Lead makes the automated mobile acquisition of leads on smartphones or tablets and the corresponding follow-up can be easily feasible. Whether interview based or filled out individually, with mQuest® Car Clinic any prototype test can be executed in a confident and secure way, With mQuest® field workers are able to overview all orders and activities while they are on the road with mQuest® service. All processes can be documented consistently with checklists and protocols.Starting Price: $199 per month -
19
Voxco Survey Platform
Voxco
Voxco Survey Platform is a comprehensive, omnichannel solution designed to facilitate sophisticated data collection and analysis across various modes, including online, phone, and face-to-face surveys. With over 40 question types available in more than 100 languages, it enables users to create engaging and responsive surveys tailored to diverse research needs. The platform offers advanced features such as drag-and-drop survey design, complex logic implementation, and multimedia integration, ensuring a seamless and interactive respondent experience. Additionally, Voxco provides robust analytics capabilities, including real-time dashboards and in-depth reporting, allowing organizations to uncover actionable insights efficiently. Trusted by over 450 global clients in more than 40 countries, Voxco empowers businesses and researchers to capture and analyze feedback with ease. -
20
Prelaunch
Prelaunch
Prelaunch is the first market-validation platform that evaluates market demand and defines pricing strategy before launching a product by analyzing conversion metrics and comparing them with industry averages. It is the first ever market validation tool to measure real buying intents through a seamless landing page designed with genuine ecommerce logic, which precisely provides essential data and accurate predictions based on analysis and measurements of price and market demand.Starting Price: $79 per month -
21
ARCS
Marketing Systems Group
ARCS® provides your panel members with an engaging experience to self-schedule and respond to studies while improving your operations' efficiency. ARCS panel management platform helps you find and qualify the right people, schedule them for studies, and optimize panel engagement. The ability to manage and maintain "highly engaged" participants is key to successful study completion. With access to ARCS' engaging member portal, you can easily manage participants to schedule them for studies, conduct screeners and surveys, and build profiles. The tools provided also allow you to control communication frequency while empowering your participants to decide how they would like to engage. ARCS can help you create your custom incentive program with gift cards, products, or points. The system’s tools can automate reward management while retaining full control of incentives. -
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The Survey System
Creative Research Systems
The Survey System is the most complete survey software package available for all types of questionnaires and research projects from web, telephone, mobile, CAPI, or paper questionnaires. This exceptional survey software package is ideal for mixed-mode surveys, which combine two or more of those methods. The Survey System survey software can record any type of answer and even record comments in respondents' actual voices with our voice capture survey module. Comprehensive logic instructions guide respondents through the correct questions, modify questions in ways that can yield better data, and check the validity of answers given. If you have existing data such as demographics or previous purchases for your respondents, The Survey System can automatically incorporate that data into each person’s questionnaire. Produce results as tables, charts or text, even live reports of Internet survey answers. Elegant banners (cross-tabs) show results broken down by any data in the file. -
23
CoolTool
CoolTool
Discover and validate what consumers see, think, and feel beyond their conscious control on desktop and mobile. Online webcam eye tracking for identifying where consumers’ attention goes. Online emotion measurement for capturing consumers’ emotional statements during the interaction with digital products. Online implicit tests for uncovering true attitudes and thoughts hidden in the subconscious. Online solutions for remote usability research. We’ve designed the new product UXReality that completely replaces usability labs with a virtual solution. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and can literally see through the users’ eyes. The solution includes AI-powered webcam eye tracking, emotion measurement, and surveys. -
24
MRDCL
MRDC Software
Our data collection software is ideal for online surveys, CAPI, CATI and paper surveys. Our focus is on easy-to-use data collection software which does not require you to learn complex scripting. In consequence, this reduces errors and makes users more productive. Our integrated products cover most types of market research analysis and reporting. These include cross-tabulations, charting, online/offline reporting and online dashboards. In essence, we have software aimed at DP professionals right through to occasional users. Reporting and delivering data has gained importance in the market research industry. Consequently, being able to automate reports and deliver data on interactive dashboards is gradually becoming the norm. Therefore, our focus is on delivering data as clients need their data. Whilst we are not a full-service market research agency, we are here to help you get high-quality customer feedback.
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