Business Software for RB2B
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Compare business software, products, and services to find the best solution for your business or organization. Use the filters on the left to drill down by category, pricing, features, organization size, organization type, region, user reviews, integrations, and more. View and sort the products and solutions that match your needs in the results below.
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1
Apollo
Apollo.io
Apollo is an AI-powered sales intelligence and engagement platform designed to help revenue teams find prospects, build pipeline, manage outreach, and close deals from one system. The platform combines a large B2B contact and company database with lead scoring, data enrichment, multichannel sales engagement, workflow automation, meeting scheduling, calling, and deal management. Outbound teams can identify target accounts, find verified contact information, create automated email and call sequences, and prioritize daily selling activities. Inbound capabilities help organizations identify website visitors, qualify leads, enrich incoming records, and route prospects to the appropriate sales representatives. Apollo also provides AI-assisted prospecting, meeting insights, conversation intelligence, sales coaching, analytics, and MCP connectivity for incorporating Apollo data and capabilities into supported AI workflows.Starting Price: $49/seat/month -
2
Salesforce
Salesforce
Put the power of the #1 CRM to work, at a price that works for you. Launch and grow quickly with the leading AI CRM built for small businesses in any industry - available through the Starter Suite or Pro Suite. Connect marketing, sales, service, and commerce on one easy platform. Save time with quick setup and smart guidance. Harness unified data and AI to fuel your growth. Start simple with Starter Suite — an all-in-one CRM for small businesses. Scale smoothly with AI agents, integrated data, and apps in one platform. No installation needed, just sign up and go from your browser. Advance further with Pro Suite, the complete CRM that scales with your business. Automate tasks and customize your tools to deepen customer relationships and drive growth.Starting Price: $25.00/month/user -
3
Slack
Salesforce
Slack is a work collaboration platform that brings people, apps, data, and AI agents together in one shared workspace. It helps teams communicate through channels, direct messages, huddles, Slack Connect, files, canvases, lists, workflows, and integrations. The platform includes Slackbot, a context-aware AI agent that can summarize conversations, search across messages and files, prepare users for meetings, analyze documents, and help complete tasks without leaving Slack. Slack also supports connected apps such as Salesforce, Google Drive, GitHub, Zoom, Asana, Box, Workday, ChatGPT, and many others. Teams can use Workflow Builder to automate stand-ups, project updates, approvals, notifications, and routine business processes. With enterprise search, AI assistance, secure collaboration, and a large integration ecosystem, Slack helps organizations stay aligned, move faster, and reduce work scattered across disconnected tools.Starting Price: $8.75/user/month -
4
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, HubSpot's Smart CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your customers by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. The platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
5
Microsoft Teams
Microsoft
Solving today's complex business problems takes teams of engaged people working together. We’ve built an online guide to teach you and your team the secrets of successful teamwork. When you have a place to create and make decisions as a team, there’s no limit to what you can achieve. Teams brings everything together in a shared workspace where you can chat, meet, share files, and work with business apps. Get your team on the same page with group chat, online meetings, calling, and web conferencing. Collaborate on files with built-in Microsoft 365 (formerly Office 365) apps like Word, Excel, PowerPoint, and SharePoint. Add in your favorite Microsoft apps and third-party services to keep the business moving forward. Get end-to-end security, administrative control, and compliance—all powered by Microsoft 365. Teams is designed for groups of all kinds. Get started with the free, no-commitments version. You can also get Teams as part of the best-in-class suite of productivity tools.Starting Price: $12.50 per user per month -
6
Salesloft
Salesloft
Salesloft is an AI-powered revenue orchestration platform that helps businesses manage sales engagement, pipeline development, deal execution, and revenue forecasting. The platform combines sales automation, conversation intelligence, deal management, predictive analytics, and AI agents within a unified revenue management system. Its Cadence functionality enables sales teams to automate personalized outreach across email, phone, and other communication channels. Salesloft also provides conversation recording and analysis, deal risk detection, pipeline inspection, and AI-powered recommendations for improving sales performance. Its Rhythm engine prioritizes sales activities using buyer engagement signals, CRM data, and machine learning to identify recommended next steps. The platform integrates with Salesforce, HubSpot, and other business applications to help revenue teams coordinate prospecting, customer engagement, forecasting, and sales execution. -
7
PeopleLinx
PeopleLinx
PeopleLinx helps national brands orchestrate sales activities and revenue growth across distributed teams and territories. Our fully managed system aligns strategy with field execution. We combine go-to-market strategy, AI-powered targeting, expert messaging, and campaign execution to help teams identify buyers, activate relationships, and measure performance. With PeopleLinx, organizations move beyond disconnected outreach to achieve true revenue orchestration. Driving consistent, data-driven engagement across every territory, channel, and rep. What We Do: We provide a complete system, delivered as a service, that helps national brands turn scattered outreach into a scalable, coordinated marketing engine. How We Deliver: Powered by AI, run by experts, and built for national brands. What Sets Us Apart: Fully managed execution: no software learning curve Built-in creative support, brand compliance and personalization Proven to save time, scale outreach, and boostStarting Price: $2500 -
8
LinkedIn
LinkedIn
Welcome to your professional community. Find the right job or internship for you. LinkedIn is the world's largest social network for professionals. LinkedIn connects the world's professionals to make them more productive and successful. With more than 756 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.Starting Price: Free -
9
Zapier
Zapier
Zapier is an AI-powered automation platform designed to help teams safely scale workflows, agents, and AI-driven processes. It connects over 8,000 apps into a single ecosystem, allowing businesses to automate work across tools without writing code. Zapier enables teams to build AI workflows, custom AI agents, and chatbots that handle real tasks automatically. The platform brings AI, data, and automation together in one place for faster execution. Zapier supports enterprise-grade security, compliance, and observability for mission-critical workflows. With pre-built templates and AI-assisted setup, teams can start automating in minutes. Trusted by leading global companies, Zapier turns AI from hype into measurable business results.Starting Price: $19.99 per month -
10
HubSpot Marketing Hub
HubSpot
Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.Starting Price: $20/month -
11
Microsoft Excel
Microsoft
Microsoft Excel is the industry-standard spreadsheet application that helps users organize, analyze, and visualize data with precision and power. Whether you’re managing budgets, tracking performance, or analyzing complex datasets, Excel simplifies every task with intuitive tools and intelligent automation. With Copilot, you can now ask Excel to write formulas, summarize data, or create visualizations—all powered by AI. From basic spreadsheets to advanced financial modeling, Excel adapts to your skill level and workflow. Its cloud collaboration through Microsoft 365 lets multiple users edit, share, and comment in real time from any device. With flexible templates, built-in charts, and cross-platform integration, Excel turns numbers into insights you can act on.Starting Price: $8.25 per user per month -
12
Outreach
Outreach
The Outreach Sales Execution Platform helps sales teams efficiently create pipeline and predictably close more deals. Outreach is the only complete platform that empowers the entire sales organization — from sellers to front-line managers, sales leadership, and ops — to create and close more pipeline. If you're looking to win more deals by personalizing, prioritizing, and analyzing sales activities, turn to Outreach. Outreach is the #1 sales engagement platform dedicated to make every sales team more effective at selling. From creating pipeline to optimizing sales workflows, Outreach helps to ensure that you achieve your sales goals. Top tools include sales sequences and dialer, sales email and tracking, outreach everywhere, sales intelligence, email and content templates, analytics and reporting, and coaching analytics. -
13
Google Sheets
Google
Google Sheets is an AI-powered online spreadsheet platform designed to help individuals and teams organize, analyze, and visualize data collaboratively. The platform includes Gemini AI features that allow users to create formulas, generate trackers, analyze datasets, and build data visualizations using simple text prompts. Google Sheets supports real-time collaboration with live co-editing, comments, version history, and customizable sharing controls that help teams work together from any location. Users can streamline workflows with smart tables, pre-built templates, Connected Sheets for BigQuery and Looker data, and integrations with third-party applications such as Salesforce, Intuit, and Asana. The platform also enhances Microsoft Excel files by adding collaborative editing, intelligent suggestions, and task management capabilities directly within spreadsheets. -
14
Adobe Marketo Engage
Adobe
Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience. -
15
Clay
Clay
Clay is an AI-powered go-to-market (GTM) platform that helps businesses automate prospecting, data enrichment, lead generation, and sales workflows. The platform provides access to more than 200 data providers for finding contact information, company details, buying signals, and other business intelligence. Its waterfall enrichment technology searches multiple data sources to improve the coverage and completeness of prospect and customer records. Claygent, the platform's AI research agent, gathers information from websites and other sources to support account research, lead qualification, and personalized outreach. Clay also provides workflow automation, lead scoring, audience segmentation, and integrations with customer relationship management (CRM) systems. Sales, marketing, and revenue operations teams can use Clay to build automated processes for identifying prospects, maintaining customer data, and executing targeted campaigns.Starting Price: $185/month -
16
HubSpot Customer Platform
HubSpot
Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.Starting Price: Free -
17
Smartlead.ai
Smartlead.ai
Smartlead is an AI-native outbound sales platform trusted by over 100,000 businesses, from boutique agencies to Fortune 500 companies. It combines cold email automation, AI sales agents, verified lead sourcing, a built-in CRM, an AI power dialer, and a personal AI assistant into one unified outbound operating system. Unlimited mailboxes and contact storage are included with no per-inbox charges. SmartInfra provides dedicated servers and private IPs, while Ultra Premium Warmup Pools and SmartDelivery handle reputation building and pre-send inbox placement testing automatically. SmartAssistant manages the entire platform through plain language prompts. SmartAgents run full-cycle outbound autonomously around the clock. SmartProspect gives access to 300M+ triple-verified B2B contacts with free unlimited lead storage.Starting Price: $32.50 per month -
18
Instantly
Instantly.ai
Instantly scales your outreach campaigns with unlimited email sending accounts, unlimited warmup, and smart AI. Clean & verify your lead lists and ensure your domains are correctly set up for cold emailing. Our one-click bulk domain tester lets you know if your domain is missing important records. Our Campaign Builder lets you use variables, sequences and smart scheduling to maximize your deliverability and response rates. Instead of having separate campaigns for each of your sending accounts you can add all your sending accounts to one campaign. Instantly will then rotate sending emails between these accounts to make it more natural. Managing 1 inbox is easy - with Unibox you can manage tens or hundreds of inboxes simultaneously. Mark leads as positive or negative, forward or respond to them to book meetings and close deals from one simple inbox.Starting Price: $30 per month -
19
CallSine
CallSine
CallSine is an autonomous, agent-powered outreach and sales-engagement platform that researches prospects deeply, scraping websites, LinkedIn profiles, and company information, to deliver hyper-personalized messaging at scale. It uses a multi-agent pipeline built on retrieval-augmented generation to ingest your sales and marketing assets, understand your value proposition, generate individualized emails, LinkedIn messages, or calls, and orchestrate deployment across channels with timing and cadence tailored to each prospect. CallSine doesn’t rely on basic templating; instead, it builds context-rich outreach by combining deep prospect insight, branded content, and automated follow-ups driven by behavioral cues. It also provides analytics and AI coaching to monitor engagement, refine messaging, and adapt strategy based on responses or lack thereof.Starting Price: $99 per month -
20
Aimfox
Aimfox
Aimfox is a cloud-based LinkedIn outreach and lead generation platform designed to automate prospecting, networking, and sales engagement workflows directly within LinkedIn. It enables individuals and teams to run large-scale outreach campaigns by automating tasks such as sending connection requests, delivering personalized messages, and following up with prospects after they accept a request. It uses AI-powered personalization and dynamic variables to craft messages that feel natural and tailored to each recipient, helping sales teams and growth professionals engage prospects without relying on repetitive manual messaging. It supports multiple campaign types, including connection campaigns, message requests, event-based outreach, and InMail communication, allowing users to target specific audiences such as event attendees, group members, or professionals in particular industries.Starting Price: $49 per month -
21
Samplead
Samplead
Samplead is an AI-driven platform designed to revolutionize outbound sales by offering a smarter approach to identifying and engaging with ideal customer profiles (ICPs). It automates the process of finding high-potential prospects through trigger-based insights and analyzes online behaviors and buyer intent to surface relevant leads. It crafts personalized messaging sequences tailored to each prospect, significantly enhancing engagement and conversion rates. Samplead integrates seamlessly with popular sales tools, ensuring a smooth workflow within existing sales processes. It also provides comprehensive analytics, allowing sales teams to track campaign performance, refine targeting strategies, and optimize outreach efforts for maximum effectiveness. -
22
RevOnyx
RevOnyx
RevOnyx builds smarter systems for modern GTM teams by optimizing the entire RevOps tech stack so teams can trust their data, automate what matters, and scale without adding headcount. It helps solve the RevOps digital dilemma of cluttered and unreliable CRMs, disconnected systems, data silos, and tool decisions that do not always serve the business. RevOnyx combines unified strategy, architecture, and execution across CRM, systems, and AI, treating the revenue stack as one cohesive engine instead of fragmented tools. Its approach connects systems across the RevOps stack, provides systems-agnostic recommendations, and helps teams build clean data, reliable pipelines, clear reporting, and scalable processes. It supports CRM foundations, HubSpot and Salesforce optimization, third-party tool guidance, system integrations, workflow implementation, data cleanup, reporting improvements, and broader GTM systems architecture.Starting Price: $7,500 per month -
23
Spear
Spear
Spear is a trigger-based, human-led outbound designed to create a real pipeline. It turns real buying signals into ready-to-send messages delivered from your executives’ profiles, so outbound feels credible, contextual, and timed to the right moment. Instead of sending more messages into the noise, Spear monitors high-intent activity across your market and activates outreach only when timing and context align. Teams define their ICP by personas, industries, company sizes, and value props, then set up triggers such as LinkedIn posts, Reddit and X conversations, GitHub activity, news, podcasts, funding rounds, job changes, events, website visits, hiring signals, product launches, awards, partnerships, and financial reports. As relevant triggers appear, Spear suggests prospects worth reaching based on intent and context, then queues personalized outreach for review.Starting Price: $400 per month -
24
Pocus
Pocus
Use Pocus across your teams to increase their efficiency while driving business growth across the company. Manage product users, inbound leads, and warm outbound with one platform. Create rich customer profiles by connecting the dots between your customer data and intent signals. Simplify enrichment with access to 14+ data providers out-of-the-box in Pocus. Build a pipeline and close more revenue, consistently. Transform rep workflows from siloed to streamlined with AI-powered prospecting, research, and playbook optimization. The old approach of more volume, more point solutions, more spray and pray outbound no longer works. Precise signals to power every GTM playbook across the entire customer journey. Targeted outreach that reaches the right customer at the right time, all the time. You need better, smarter playbooks and unified workflows, all powered by AI. Manage product-led sales, warm prospecting, and cold outbound with one platform. -
25
Tapistro
Tapistro
Tapistro is re-imagining GTM Orchestration in the AI era. - Tapistro's AI Agents unify signal data from multiple sources, enrich it with AI, create unified profiles and execute real-time personalized outreach campaigns at scale. - Scale your research by deploying TapAI agents to extract insights about your target accounts and persons using publicly available data. - Orchestrate buying group expansion with multiple waterfall databases and unify account views across intent and engagement channels. - Keep your CRM up to date with real-time enrichment on past accounts & persons Tapistro also automatically creates your own Prospect Data Platform with 360 profiles for all your accounts and persons. Centralize your TAM with Tapistro. -
26
Cargo
Cargo
Cargo lets you build AI‑powered go‑to‑market workflows that drive revenue, orchestrating all GTM operations from a single hub. It aggregates, enriches, scores, assigns, and routes leads, keeping only golden records in sync with your CRM at the right time, cutting outbound admin time by half and letting sales reps focus on selling. It offers built‑in storage to integrate and unify data from CRM, product insights, marketing, and intent signals directly on top of your warehouse, without ever storing customer data locally. Users can define business entities, create segments without SQL, build workflows using native integration connectors, and deploy templates for tasks such as deduplication, data enrichment, lead scoring, account assignment, and waterfall enrichment. Cargo is SOC 2 certified for security, requests minimal permissions, backs up its own app database, and never stores customer data outside the user’s control.
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