Business Software for Oracle Maxymiser

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.

Heap is a comprehensive digital insights platform that provides businesses with a complete understanding of their customers’ journeys. By automatically capturing all user interactions across web and mobile platforms, Heap offers actionable insights to optimize conversion, retention, and user experience. The platform uses advanced data science to identify moments of friction and opportunity, allowing businesses to make data-driven decisions quickly. With powerful tools like session replay, heatmaps, and AI-powered insights, Heap enables businesses to understand and improve user behavior at every touchpoint.

Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies.

The Skypoint AI Platform is a powerful data and AI solution designed for regulated industries like healthcare, finance, and the public sector, enabling seamless data integration and advanced AI-driven automation. Built on an open-architecture data lakehouse, it consolidates structured and unstructured data into a single source of truth while ensuring governance, security, and compliance. The platform provides end-to-end AI capabilities, including business intelligence, AI agents, and copilots, helping organizations streamline operations and improve decision-making. By leveraging compound AI systems with specialized language models, retrievers, and external tools, Skypoint delivers tailored, intelligent solutions to meet industry-specific challenges.

Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact.

IBM Cognos Analytics acts as your trusted co-pilot for business with the aim of making you smarter, faster, and more confident in your data-driven decisions. IBM Cognos Analytics gives every user — whether data scientist, business analyst or non-IT specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about your data with anyone in your organization with IBM Cognos Analytics.

Flows by Bipath is a fully managed service that integrates business tools, automates workflows and facilitates seamless data movement between applications without requiring user intervention. By connecting to any API-enabled application, Flows automates business processes, allowing companies to concentrate on growth while eliminating the need for coding or learning new systems. The platform supports integration with a wide array of applications. The process involves submitting a request with specifications, building the workflow integration to industry standards with error handling and alerts, testing the integration, and activating it into production. This approach ensures that applications communicate effectively, streamlining operations and enhancing efficiency. Once fully tested, your new Flow will activate into production. Managed workflows and API integrations at scale.

Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized. Harness customer behaviors as they happen and use them to optimize customer experience. Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect. Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility. Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences. Stream your online behavioral data into one, unified location.

You don’t have time to analyze every session replay. Decibel’s AI does. Harness the power of DXS® – the world’s most sophisticated algorithm for optimizing digital experiences. Tap into DXS®, the world’s biggest brain for improving digital experiences. Instantly receive the insights you need to radically increase online conversion, engagement, and customer loyalty. Honing for years on high-traffic websites, Decibel’s DXS® crunches billions of digital experiences a month to power an unparalleled engine of insight. Immediately after installation, Decibel applies its intelligence to your website – showing you trends in user frustration and engagement, and scoring and surfacing poor experiences. Investigate further with deep, powerful visualizations that enable you to step into your users’ shoes, understand their pain, and prioritize improvements with your team. Decibel enriches your favorite tools with data about the quality of digital experiences.

Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.