Business Software for DoubleVerify

Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.

The only fully managed cloud data lakehouse designed to ingest from all your data sources in minutes and support all your query engines at scale, for a fraction of the cost. Ingest from databases and event streams at TB-scale in near real-time, with the simplicity of fully managed pipelines. Query your data with any engine, and support all your use cases including BI, real-time analytics, and AI/ML. Cut your costs by 50% or more compared to cloud data warehouses and ETL tools with simple usage-based pricing. Deploy in minutes without engineering overhead with a fully managed, highly optimized cloud service. Unify your data in a single source of truth and eliminate the need to copy data across data warehouses and lakes. Use the right table format for the job, with omnidirectional interoperability between Apache Hudi, Apache Iceberg, and Delta Lake. Quickly configure managed pipelines for database CDC and streaming ingestion.

While every enterprise experiences data challenges, we can help you maximize the value of your marketing data. We work as an extension of your marketing team and extended partners to make MarTech work better by integrating people, processes and platforms. When all three of those are in place, you can experience true data-driven decision power. Built from the ground up, the MSIGHTS platform is a suite of applications and integrated services that ensure your data is enterprise and analytics-ready. Take control and enjoy greater transparency while maximizing the value of your marketing data. Our solution packages can be leveraged individually to address specific challenges or combined to realize the full power of MSIGHTS across the marketing and data operations value chain. From implementation through ongoing services, each solution comes with our data expertise and collaborative customer support team.

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Smoot is an AI-driven advertising platform that fuses emotional context, brand voice, and data-driven intelligence to optimize media campaigns and publisher monetization. It analyzes videos, images, and text in real time to detect audience emotions and align ads with contexts that resonate, ensuring your message reaches viewers at the right time in the right mood. For advertisers, Smoot replaces static, cookie-based targeting with emotionally aware media delivery across video, display, and connected TV, reducing waste and boosting performance metrics like engagement and completion rates. It integrates with fraud detection systems to protect campaign integrity. For publishers, it serves as an AI monetization layer, aggregating demand from Google Open Bidding, Amazon TAM, 20+ SSPs, and direct sales to maximize CPM across ad inventory via smart header bidding. Its AI continually learns from campaign feedback and suggests optimizations.

Placements.io is a cloud-based operating system for digital advertising that simplifies end-to-end management of buying and selling ads on one interface, making workflows more efficient, transparent, and profitable. It offers two core products: AdSalesOS, an ad sales operating system that unifies inventory, planning and pricing, automated ad trafficking, workflow automation, campaign optimization, reporting and analytics, billing and invoicing, and a customer portal; and MarketerOS, an ad buying system with media planning and activation, automation and insertion order (IO) management, governance and compliance, reporting and analytics, and billing tools. It also includes white-label storefronts, platform intelligence with API integrations, and a suite of over 40 pre-built connections to DSPs, ad servers, social platforms, and more to consolidate data and streamline operations across sales, ad ops, and finance.

The only independent omni-channel advertising, creative and analytics platform built for television. TV, video, display, audio and social advertising, personalized, served and measured on a single platform. Innovid is the only independent omni-channel advertising and analytics platform built for television. We use data to enable the personalization, delivery, and measurement of ads across the widest breadth of channels in the market including TV, video, display, social, audio, and DOOH. Our platform seamlessly connects all media, delivering superior advertising experiences across the audience journey. Innovid serves a global client base of brands, agencies, and publishers through over twelve offices across the Americas, Europe, and Asia Pacific.

Maximize yield from your premium inventory. DV Publisher Suite provides the measurement, insights, and tools you need to improve ad delivery, inventory quality, and revenue performance in one place. Maximize your revenue with one of the industry’s first comprehensive yield solutions for publishers, combining data automation, media quality insights, and inventory optimization across all of your inventory, whether direct-sold or programmatic. DV lets you focus on your core revenue-producing tasks, rather than spending valuable time managing spreadsheets. Aggregate all of your data sources and revenue channels to make informed decisions through robust reporting and dashboards. Supercharge your ops and streamline billing with visual campaign performance monitoring on pacing, discrepancies, and more. Generate new revenue by discovering high-performing inventory based on DV fraud, viewability, and brand safety data.