Best Generative Engine Optimization (GEO) Tools for OpenAI

AthenaHQ

AthenaHQ is a cutting-edge platform for Generative Engine Optimization (GEO), designed to help brands optimize their visibility and performance across AI-driven search platforms like ChatGPT, Gemini, Perplexity, DeepSeek, Google's AI Overviews, and more. With Athena, companies can monitor AI perception, identify content gaps, and adjust strategies for better AI-driven discovery. AthenaHQ offers features like competitor analysis, sentiment analysis, and AI search volume tracking, making it easier for companies to align with the evolving search ecosystem. By understanding AI’s role in brand discovery, AthenaHQ empowers brands to stay ahead in the rapidly changing AI landscape.

13 Ratings

Starting Price: $295/month

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Semrush

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

5,691 Ratings

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Rankscale

Rankscale.ai

Rankscale.ai is the next generation platform for Generative Engine Optimization (GEO)—built to help brands, SaaS products, and digital businesses dominate visibility in AI-driven search engines like ChatGPT, AI Overviews (Google SGE), Perplexity, Claude, Mistral, and DeepSeek. Unlike legacy SEO tools stuck in the past, Rankscale is engineered for the AI-first web. It offers daily tracking of your AI search footprint, deep citation analysis (currently across ChatGPT, Perplexity, and AI Overviews), and powerful filtering, searching, and categorization of citations—so you can quickly see who’s mentioning you, where, and why.

4 Ratings

Starting Price: $20/month

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Ahrefs

With Ahrefs, you don’t have to be an SEO pro to rank higher and get more traffic. Ahrefs is trusted by marketers from the world's biggest brands. Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate Community & support. Junior marketer or SEO expert, you'll find Ahrefs’ toolset powerful yet easy to master. Try Ahrefs for a week and discover the growth opportunities you’re missing. Get access to Ahrefs InsiderͰ, our private Facebook community, where you can bounce ideas and questions off 10,000 SEO-obsessed marketers who have seen it all. Ask any questions to our customer support team who is happy to talk to you 24/5 via our support chat. Or just simply poke us on Twitter. From aspiring bloggers to global multinational brands, everyone turns to Ahrefs to grow their search traffic. Ahrefs is used by marketers from some of the world’s leading companies.

8 Ratings

Starting Price: $99.00 per user per month

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Peec AI

Peec.ai

Peec AI provides advanced AI-powered search analytics for marketing teams, enabling brands to track their performance across AI-driven platforms. It helps businesses gain insights into visibility, brand mentions, and industry rankings on search engines and AI chat platforms. With tools to analyze competitor performance, track keywords, and monitor real-time data, Peec AI enables marketers to adjust strategies for greater visibility and brand engagement. Its easy-to-use interface provides valuable data to make data-driven decisions, improve search rankings, and maximize online presence.

3 Ratings

Starting Price: €90/month

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AI Monitor

In the era of AI-powered searches and large language models (LLMs), traditional SEO strategies are not as effective. AI Monitor, the world's leading LLM SEO/LSO tool, assists brands in navigating this new landscape by focusing on user prompts and AI-generated results. As organic search traffic decreases, AI Monitor tracks brand mentions across major LLM platforms like ChatGPT, Microsoft Copilot, Gemini Pro, and Google’s SGE, providing insights into content engagement and competitor activity. With real-time alerts and sentiment analysis, you can effectively manage your brand's reputation. AI Monitor offers comprehensive, actionable insights tailored to AI, ensuring that your brand thrives in this new era. Stay ahead with AI Monitor.

1 Rating

Starting Price: $99/month

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Profound

Hundreds of millions of consumers are now using AI Search like ChatGPT or Perplexity to discover brands and products. Profound has developed the first analytics platform to help enterprise brands understand and improve how they show up in AI Search. Being on the first page of Google isn’t enough anymore. Less than half of the sources that AI answer engines cite are within the top 10 search engine results. New factors are influencing content visibility on AI platforms. With Profound, you can find out what those factors are. Profound has the most sophisticated technology for analyzing how AI platforms talk about brands. Manage sentiment about your brand. Identify hallucinations. We tell you where to focus to show up more frequently and more favorably. Brands use our analysis to inform their marketing, PR, content, and social strategies.

1 Rating

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Goodie

Goodie AI

Goodie is a pioneering platform designed to optimize brand visibility in AI Answer Engines like ChatGPT, Gemini, and Perplexity. It offers powerful AI Search Optimization tools that help brands enhance their presence in the new AI-driven search frontier. By providing real-time insights, performance dashboards, and actionable recommendations, Goodie helps businesses improve their rankings and customer sentiment across various AI platforms. Ideal for startups, CMOs, and marketing professionals, Goodie ensures that your brand stands out in the evolving AI-powered search landscape.

1 Rating

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Mangools

Mangools is a package of super-user friendly SEO tools to cover everything from keyword research, rank tracking to competitor analysis & backlink analysis. 1. KWFinder is one of the most popular keyword tools with accurate keyword difficulty, precise local SEO data and search engine results for more than 50k locations. 2. SERPChecker shows you search results for more than 50k locations with SERP features, their impact on the organic search results and 45 SEO metrics. 3. SERPWatcher is a rank tracker to track both mobile/desktop ranks. It comes with aggregate metrics, daily updated ranks and charts to quickly see the overall ranking progress. 4. LinkMiner lets you find the most powerful backlinks of your competitors with a preview of anchor texts on the referring website. 5. SiteProfiler is an SEO analysis tool with all the essential SEO metrics & insights under one roof. 6. Mangools AI Search Grader is a free GEO (Generative Engine Optimization) tool

Starting Price: $29.90 per month

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Hall

Hall helps you understand and measure how your business and website appears in the millions of questions people are asking AI. Hall monitors and tracks real questions across conversational AI platforms like ChatGPT, Gemini, Google AI Overviews, Microsoft Copilot, Perplexity, Claude, and more. With Hall, you can monitor how your brand and company appears in AI conversations, see the conversations where your website is referenced and cited, and observe how autonomous AI agents are using your website.

Starting Price: $199/month

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Otterly.AI

Otterly.AI is a cutting-edge platform designed to help businesses monitor their brand visibility across emerging AI-powered search engines like Google AI Overviews, ChatGPT, and Perplexity.AI. With Otterly.AI, users can track keyword rankings, monitor link citations, and analyze sentiment on these AI platforms. The platform automatically tracks brand mentions, providing valuable insights into how content and links are performing, helping businesses stay ahead in the evolving landscape of generative search engines. It empowers marketers to adjust SEO and content strategies based on real-time data.

Starting Price: $29 per month

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HubSpot AI Search Grader

HubSpot

HubSpot's AI Search Grader is a free tool designed to help brands understand and enhance their presence in AI-powered search engines. By analyzing how your brand appears in AI search results, the tool provides insights into brand sentiment and share of voice, offering a comprehensive score that reflects overall performance. This analysis enables marketers, SEO experts, entrepreneurs, and blog administrators to identify areas for improvement, optimize strategies, and increase brand visibility, traffic, awareness, and sales. Currently, AI Search Grader evaluates results from GPT-4o, with plans to incorporate more AI search engines in the future. The tool is free to use and can be applied to assess your own brand or others within your industry to gauge performance and visibility. As more people move to AI search engines like ChatGPT and Perplexity for answers to their queries, brands will need to think beyond traditional search methods.

Starting Price: Free

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Geordy

Geordy is an AI-powered platform that transforms any URL into GEO (Generative Engine Optimization) ready content, fast, simple, and automated. It optimizes websites using AI technologies, enabling seamless integration with tools like ChatGPT, Perplexity, and Gemini. Geordy supports various formats, including Markdown, YAML, llms.txt, and schema.org, facilitating enhanced content structuring and discoverability. By automating the optimization process, Geordy streamlines the enhancement of web content for better performance and accessibility.

Starting Price: Free

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Kai

Kai Footprint

Kai is a platform designed to help businesses improve their visibility across AI-driven search engines like ChatGPT. With its advanced AI brand analytics, Kai tracks brand mentions, keywords, and competitor performance, enabling companies to increase their presence in AI-generated responses. It offers insights into AI search performance, helping businesses adjust their marketing strategies and climb the rankings. With features like real-time reporting, competitor monitoring, and actionable recommendations, Kai ensures your brand is seen by the right audience in AI-powered conversations.

Starting Price: $99/month

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ZipTie.dev

ZipTie.dev is a cloud-based platform that helps you monitor and optimize your brand's visibility in AI-powered search platforms like Google AI Overviews, ChatGPT, and Perplexity. It allows you to track your AI search presence, compare your performance with competitors, and focus on the questions that bring you customers. ZipTie.dev provides AI success scores to prioritize your optimization efforts and offers a query generator to suggest the right questions for your business. It also includes features like AI search monitoring, AI search prioritization, competition analysis, and an AI assistant to generate queries relevant to your business. ZipTie.dev tracks AI overviews in 10 countries, including the United Kingdom, India, Canada, Australia, Poland, Spain, and Germany. It is used by business owners, webmasters, venture capitalists, and SEO agencies to monitor brand mentions, website citations, and overall brand sentiment across AI search.

Starting Price: $99 per month

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Knowatoa

Knowatoa is an AI brand monitoring platform designed to help businesses understand and optimize their presence across AI-driven search services like ChatGPT, Claude, Perplexity, and Google's AI Overviews. It enables users to discover how their site ranks in AI search, ensuring that AI services correctly describe their company's products and services, consider the company positively, and rank it higher than competitors. It tracks the types of searches traditionally done against search engines and applies them to AI models, offering cross-AI model tracking without the need for users to monitor each individually. Knowatoa compares model results to a company's products and services to ensure AI models provide the best results for the business. It also allows users to list and track competitors to see how they are performing against their own AI rankings. By identifying and correcting common mistakes, such as blocking AI data collection bots, denying third-party sources, etc.

Starting Price: $39 per month

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LLMrefs

LLMrefs is an AI SEO platform designed to enhance brand visibility within AI-driven search engines such as ChatGPT, Claude, Gemini, Perplexity, and Grok. It enables users to monitor how their brand is represented across these platforms, providing insights into keyword rankings and the sources AI tools reference when discussing their brand. By analyzing mentions and comparing visibility scores with competitors, LLMrefs assists users in optimizing their content for better alignment with AI search behaviors. It offers a user-friendly interface, allowing sign-ups via email, Google, or Microsoft accounts, and does not require a credit card to get started. It is trusted by SEO professionals, founders, and industry leaders seeking to adapt to the evolving landscape of AI-powered search.

Starting Price: $79 per month

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Lorelight

Lorelight is an AI brand monitoring platform that enables communication professionals to track, analyze, and optimize their brand's presence across major AI platforms such as ChatGPT, Claude, Gemini, Meta, Deepseek, and Mistral. By creating a brand project, users can automatically set up monitoring, identify key competitors, and deploy smart prompts tailored to their industry. Lorelight provides share of voice analytics to measure a brand's weighted share compared to competitors in AI-generated responses, utilizing an inverse rank formula to prioritize top mentions. It also offers AI sentiment analysis to understand how AI portrays a brand, positive, negative, or neutral, with context. Users can discover organic mentions of their brand in AI conversations they didn't initiate, gaining insights into their competitive positioning.

Starting Price: $49 per month

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LLMO Metrics

LLMO Metrics is a platform designed to track, analyze, and optimize your brand's presence in AI-generated responses across platforms like ChatGPT, Gemini, Copilot, AI Overviews, DeepSeek, Claude, and Perplexity. Recognizing that AI is becoming the new search engine, LLMO Metrics helps businesses ensure they are mentioned accurately and favorably in AI-driven queries. It offers features such as Generative Engine Optimization, which allows users to see where their brand ranks for key queries compared to competitors, with historical tracking. It also provides Answer Correction & Validation to ensure AIs provide accurate responses about your business by tracking deviations from the ground truth answers you provide. Additionally, LLMO Metrics enables monitoring of how AIs rank your brand and competitors, offering insights into which web pages are used as sources for AI responses.

Starting Price: €80 per month

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Waikay

InLinks Optimization LTD

Waikay is a platform built to uncover exactly what major AI models know (and get wrong) about your brand. It constructs a personalized knowledge graph using your website, then tests AI understanding across core topics, scoring brand visibility per model and benchmarking it against competitors. Waikay flags hallucinations and factual errors, verifies claims, and surfaces actionable insights, backed by model‑specific analysis and content recommendations. Waikay empowers SEOs, PR teams, marketers, and analysts to shape and protect their brand narrative in AI-driven search.

Starting Price: $19.95/month

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AI Visibility

AI Visibility is a platform designed to enhance how brands appear across various AI platforms. It offers advanced optimization tools to ensure brands stand out in the age of artificial intelligence, delivering measurable improvements in AI-driven brand perception. The platform provides real-time brand visibility tracking, measures AI presence effectiveness, and offers AI-driven visibility improvements. Trusted by over 500 brands, AI Visibility has monitored more than 1 million AI interactions, achieving an average visibility improvement of 40%.

Starting Price: $19/month

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Promptwatch

Promptwatch is a platform designed for SEO professionals and digital marketers who want to stay ahead in the age of AI-driven search. As Generative AI engines like ChatGPT, Claude, and Perplexity increasingly influence how users discover information, Promptwatch helps businesses ensure their brand is visible and relevant within these AI-generated answers. Our tool enables users to monitor mentions of their brand across leading AI engines, uncover where and how their business is referenced, and identify optimization opportunities to improve visibility. By tapping into Generative Engine Optimization (GEO), Promptwatch empowers marketers to adapt their strategies beyond traditional search engines—ensuring their content gets surfaced in the conversations and answers that matter most. Promptwatch is your essential toolkit for thriving in the next wave of search.

Starting Price: $100/month

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Rankshift

Rankshift is an AI visibility tracking tool that helps website and brand owners check, track, and improve how visible they are in AI-powered search engines like ChatGPT, Google Gemini, Mistral, Claude, and Perplexity. It offers clear tips for improvement, ongoing performance tracking, competitor monitoring, and citation analysis to boost visibility in AI search results.

Starting Price: €49/month

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AI Brand Tracking

AI Brand Tracking helps brands monitor and get insights about their presence in AI - Visibility Monitoring: Track your brand & its topics in the most popular LLMs, ensuring you know exactly how visible your content is across AI search engines. - Competitor discovery & tracking: Track existing competitors and discover new ones that might be gaining visibility in AI search results related to your industry. - Query Tracking: Monitor specific queries & responses across AI search engines to understand how your brand is being represented in various contexts. - Page performance: Discover what pages from your website get cited the most in AI responses and understand why they're performing well.

Starting Price: $49/month

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KNWN

KNWN helps businesses understand how visible their brand is to AI tools like ChatGPT, Perplexity, Gemini, and Claude. It scans your website and shows you whether AI models can access, interpret, and recommend your content to users. You’ll get an AI Visibility Score, Audience Fit Score, and real-time analytics showing how often AI agents mention your site. If there are gaps, missing pages, unclear content, or poor structure. KNWN tells you what to fix and how. For Pro users, it also generates AI-optimized content and recommends actions to improve AI discoverability. It's ideal for founders, marketers, and agencies who care about SEO but want to go one step further: making sure their brand exists in AI conversations.

Starting Price: $20/month

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LLM SEO Monitor

LLM SEO Monitor is a platform designed to help businesses understand and optimize their visibility in AI-driven search engines like ChatGPT, Google Gemini, and Claude. By querying these AI assistants with specified search terms, the tool compares their recommendations, providing insights into what products and services are being suggested to users. This allows businesses to monitor their presence in AI-generated results, compare against competitors, and identify opportunities to enhance their visibility. Features include CSV exports of search results, multiple user accounts for agency plans, white-label reports, API access, custom integrations, and dedicated account management for enterprise plans. LLM SEO Monitor is ideal for brands, marketing agencies, and SEO consultants seeking actionable insights into AI search recommendations.

Starting Price: €16.58 per month

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Gumshoe AI

Gumshoe AI is a platform designed to help brands monitor and enhance their presence in AI-generated search results across leading models like ChatGPT, Google Gemini, Claude, and Perplexity. It offers features such as Brand Visibility, allowing users to learn how often their brand is mentioned across relevant topics in AI search; Competitive Rank, to see how they stack up against competitors across topics and models; Persona Visibility, to assess performance across different buyer personas; Topic Visibility, to evaluate performance across a broad set of topic areas; Model Visibility, to understand which models mention their brand the most; and Cited Sources, to view top cited sources by AI models, informing content strategy. Gumshoe's platform generates thousands of conversations with AI models, enabling marketers to see exactly how their brands are presented and what sources are cited, compare their standing against competitors, and track their "share of LLM".

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Geostar

Geostar is a Generative Engine Optimization (GEO) platform designed to enhance brand visibility in AI-driven search environments like ChatGPT, Gemini, Claude, and Perplexity. It offers tools such as the Visibility Tracker to monitor how AI models reference your brand, the Impressions Manager to analyze AI-driven discussions related to your brand, and Crawler Analytics to understand how AI crawlers interpret your website content. Geostar emphasizes the importance of Agent Experience (AX), focusing on how AI agents perceive and represent your brand, ensuring accurate and favorable mentions in AI-generated responses. By leveraging these tools, brands can identify content gaps, optimize their web presence for AI consumption, and adapt to the evolving landscape of AI search, where traditional SEO strategies are no longer sufficient. Geostar's approach ensures that businesses remain visible and accurately represented in the age of AI-powered search.

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xseek

xseek helps businesses take control of their visibility across the rapidly growing world of AI search. With support for platforms like ChatGPT, Claude, and Perplexity, xseek offers real-time insights, automated tracking, and performance optimization to grow your organic presence in large language models. Its comprehensive AI SEO Dashboard reveals how often your content appears in AI-generated results, how well it's indexed, and how your brand stacks up against competitors. The Brand Radar feature continuously monitors brand mentions and sends alerts whenever your name is referenced by AI. Integrating with popular frameworks such as Cloudflare, Wix, and Next.js, xseek ensures seamless setup and syncing. Built on technologies from OpenAI, Anthropic, and Meta, it provides unmatched visibility into the AI search ecosystem. Businesses of all sizes benefit from tailored plans, free trials, and limited-time launch pricing.

Starting Price: $29/month

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Quno.ai

Deeper insights, faster delivery, and lower costs. By merging the depth of conversations with the reach of surveys, we unlock insights that typically require thousands of interviews, within hours. Open-ended survey questions often lack sufficient responses, and in-person interviews aren't scalable. Use AI to conduct 100s of interviews and achieve 3x the output. Eliminate the need for manual annotation and highlighting of interview transcripts. Leverage AI to perform in-depth analyses on hundreds of interviews, at a click of a button. Leverage AI to identify themes, semantic patterns, and actionable insights from hundreds of in-depth customer discovery interviews. Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires. Create your survey and choose between a range of AI avatars and voice models.

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Best Generative Engine Optimization (GEO) Tools for OpenAI

Compare the Top Generative Engine Optimization (GEO) Tools that integrate with OpenAI as of July 2025

What are Generative Engine Optimization (GEO) Tools for OpenAI?

AthenaHQ

Semrush

Rankscale

Ahrefs

Peec AI

AI Monitor

Profound

Goodie

Mangools

Hall

Otterly.AI

HubSpot AI Search Grader

Geordy

Kai

ZipTie.dev

Knowatoa

LLMrefs

Lorelight

LLMO Metrics

Waikay

AI Visibility

Promptwatch

Rankshift

AI Brand Tracking

KNWN

LLM SEO Monitor

Gumshoe AI

Geostar

xseek

Quno.ai

Best Generative Engine Optimization (GEO) Tools for OpenAI

Compare the Top Generative Engine Optimization (GEO) Tools that integrate with OpenAI as of July 2025

What are Generative Engine Optimization (GEO) Tools for OpenAI?

AthenaHQ

Semrush

Rankscale

Ahrefs

Peec AI

AI Monitor

Profound

Goodie

Mangools

Hall

Otterly.AI

HubSpot AI Search Grader

Geordy

Kai

ZipTie.dev

Knowatoa

LLMrefs

Lorelight

LLMO Metrics

Waikay

AI Visibility

Promptwatch

Rankshift

AI Brand Tracking

KNWN

LLM SEO Monitor

Gumshoe AI

Geostar

xseek

Quno.ai

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