Best Data Management Platforms (DMP) in Germany - Page 2

A leading big data company utilizing cutting-edge technology on data transformation built to help businesses deliver effective data-driven marketing solutions. Vpon offers high-value data with highly credible security with Wee Global Data Marketplace. Wee Data Platform is a comprehensive data product that enables our clients to make data-driven decisions and accelerate business transformation all in one place. Leverage Wee to collect 1st part of data at scale and store your digital asset. Dive into data exploration and develop an actionable insight for your business. Leverage data to empower your operation with the right audience. Turn data into actionable insights. AppVois helps you to lead ahead in the industry, discover the latest mobile app market trends and dive deep into your target audience’s mind. In AppVois you can see through everything in the app market. Explore new users' preferences for specific apps.

Data discovery, internal sharing, cross-listing, and monetization: Revelate is the only platform that does it all! Unlock the potential of your data, establish your own data marketplace with Revelate’s platform and expertise. We’ll work with you to identify, package, secure, and distribute your data. It’s hard to know where to begin to start monetizing your data. Revelate provides the technology to put your data monetization strategy to work.

We unify technology, data, creative and service to help drive incremental performance and efficiency in the converged world of CTV, linear and digital. Our platform eases the financial and operational strains caused by unnecessary intermediaries, helps solve for fragmentation and our superior consultative service is always on-hand to help you navigate the ever-changing world of privacy and technology. The Nexxen tech stack is made up of solutions for every stage in the supply chain journey–from planning and activation to optimization and measurement–and each has the flexibility to be used individually based on your needs.

Data 360 is Salesforce’s next-generation data platform, evolving from Data Cloud to unify and activate enterprise data in real time. It connects fragmented data across systems into a single, trusted Customer 360 view without requiring data movement. Through Zero-Copy integrations, Data 360 works directly with platforms like Snowflake, Databricks, BigQuery, and AWS. The platform harmonizes structured and unstructured data to power personalized experiences and intelligent workflows. Built-in identity resolution and governance tools ensure data accuracy, compliance, and privacy. Data 360 enables real-time segmentation, predictive insights, and triggered automation across Salesforce and external applications. It serves as the data foundation for Agentforce, delivering context-rich intelligence to AI agents and business teams.

Audigent is a leading platform for data activation, curation, and identity solutions. Its innovative technology harnesses privacy-compliant first-party data to enhance media addressability and monetization at scale, all without relying on cookies. As one of the first data curation platforms powered by its proprietary identity solution, Hadron ID™, Audigent is reshaping the programmatic advertising landscape. Its cutting-edge products, SmartPMP™ and ContextualPMP™, leverage artificial intelligence and machine learning to deliver consumer-safe data packaged with premium inventory at scale. Trusted by the world’s largest brands and global media agencies, Audigent supports over 100,000 campaigns monthly. Its verified, opt-in data solutions drive revenue for leading publishers and partners such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and more.

​Anonymised is an ID-less data platform that enables publishers and advertisers to understand, reach, and measure audiences at scale without exposing any personal data. It facilitates audience targeting by allowing access to previously inaccessible audiences while maintaining privacy. It leverages granular audience data and predictive AI for customer discovery, aiding in the identification of new customers. Additionally, Anonymised offers attribution capabilities through cohort-based data to measure post-view conversions. As cookies become obsolete and privacy concerns rise, Anonymised provides a solution that balances performance and compliance. It connects publishers aiming to better monetize their audiences with advertisers seeking enhanced marketing performance. Anonymised's proprietary technology ensures scale, targeting accuracy, and privacy compliance. Publishers can monetize 100% of their audiences by targeting all consented users with cross-publisher audience data.

BRIDGE CONNECT is a consumer audience database built from verified, opt-in email addresses to deliver the most accurate, timely, and complete profiles on actual people. By starting at the “human level,” it links each email to a person’s name, postal address, mobile behavior, and thousands of lifestyle and digital signals, all privacy-compliant and permission-based. Accessible via a simple interface, it enables marketers to build highly targeted audience segments and activate campaigns across email, display, mobile, social, connected TV/OTT, video, and programmatic audio without complex integrations. With over 250 million stable, cookie-proof profiles and real-time updates, BRIDGE CONNECT lets brands measure performance transparently, optimize ad spend, and maintain full control of their data, connecting businesses directly to their next customer with precision and scale.

We are the pioneers of outcome-driven media, working to digital success metrics that connect advertisers’ digital media investments directly to the business outcomes they most value. Our proprietary AI optimization technology Copilot enables custom-made algorithmic models that identify unique patterns of performance and shift investment in real time, according to our clients’ specific goals. From Digital Out of Home (DOOH), audio, and e-commerce, to shoppable formats and dedicated creative services, Xaxis is always innovating and partnering to improve the effectiveness of campaigns. Founded in 2011, Xaxis is the advanced programmatic arm of GroupM, the world’s largest media investment company, providing on-the-ground expertise in 48 markets around the world.

Advertising — it’s what fuels the open internet and supports content creators, journalists, and the open exchange of information and ideas. We built our media-buying platform to power a more engaging and inspiring ecosystem for everyone. Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful and relevant ad experience for consumers, and setting a new standard for global reach, accuracy, and transparency. Learn what makes us different. We’re on the buy side. Which is everyone’s side. We never steer you toward our own media assets, because we don’t own any. It’s that simple. Reach: One billion. That’s how many more people you can reach with The Trade Desk than with other major media-buying platforms. We want you to spend your ad dollars where your data leads you. That allows for transparency in everything we do — from pricing and inventory to measurement and reporting.

A Data Management Platform also called DMP is a solution centralizing, analyzing and using prospect and customer-related data in big volumes and in real-time. Our DMP is a SaaS solution (set up in remote servers) to manage all the prospects and customers engaging with your brand, at an affordable price. By setting up a DMP, you may pursue one or a number of objectives at once: to increase your client insights, to customize your website visitor journey, to optimize your targeting and campaign performance in order to increase your return on investment. From a predefined data dictionary, our solution will enable you to extract data from your CRM and from many other sources in order to improve your prospect and customer insights by creating profiles, segments and combinations. Squadata’s Data Management Platform helps you deliver the right message to those groups, at the right time. Use case examples: Fight contract termination, reduce shopping basket churn, etc.

SKP DMP it is the No.1 DMP in Korea that supports corporate marketing activities by holding and utilizing SK Group's representative service user data. Non-identifying data is being supplied from over 94% of SK Group companies such as SKT, SKB, STOA, and SKP. We have 130 million ADIDs and cookie IDs by including the usage behavior of various services from commerce to mobile broadcasting in DMP. Secure reliable and safe data directly from the only DMP ICT family that directly receives data from SK group companies. The demographic/behavioral data was elaborately classified based on Audience, and it was reorganized to suit the domestic situation to increase the utilization of marketing.

Weborama, an AdTech pioneer in semantic artificial intelligence in France and Europe, is responding to the new technological challenges facing agencies, publishers and advertisers in the digital advertising market while guaranteeing a respectful relationship with Internet users. Weborama’s Marketing Platform is a proprietary and secure technology that makes full use of all the cookieless and interconnection functions of increasingly complex ecosystems. As a Hybrid DMP/CDP, it allows you to improve the qualification of your users in order to maximize the performance of your digital advertising and direct marketing campaigns in the long term, while respecting the confidentiality of internet users.

Focusing on a simple question - how to make advertising simple - SmartyAds has build transformative full-stack programmatic infrastructure for advertisers and publishers. It took us 7+ years and now it has all that it takes to fuel your campaigns’ success: DSP, SSP, DMP, and White Label Solutions for scaling your business up and forward. Streamlining the process, the platforms let you prioritize how, where and whom to trade with, in order to help you quickly achieve your desired goals.

Our omnichannel DSP allows marketers to manage truly omnichannel campaigns across mobile, display, social, video, audio and native, with privileged access to our global ecosystem of premium supply. We offer the complete set of capabilities needed to manage coordinated omnichannel campaigns including execution, creative management, targeting and reporting in a centralized location, allowing marketers to transcend siloed channel buying and focus on driving great consumer experiences and incremental business results from their marketing.

ML Platform: Accelerate your pipeline by identifying, prioritizing and engaging your top accounts. The ML Platform provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey. Accurately identify and prioritize accounts that are more likely to convert. Identify the best target accounts by integrating your CRM and marketing automation platforms with the ML Data Cloud’s synthesized data. Segment accounts based on firmographic and demographic data enabling scalable marketing strategies and programs. Prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend. Use reports such as Market Level Trending Topics & Installed Technologies to prioritize accounts based on intent, technographic, and engagement data to allocate your marketing spend.

Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey. Discover what audiences want and connect them to more of the media, music, sports, and video content they love. Measure the impact of your campaigns on brand objectives. Personalize video content with show and celebrity data.