Best Customer Data Platforms (CDP) - Page 8
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Compare the Top Customer Data Platforms (CDP) as of May 2026 - Page 8
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Spotler Activate
Spotler
Spotler Activate recognizes the visitor in your webshop and combines this web behavior with all the data you already know. Completely automatically and in one central overview. This gives you access to particularly well-filled customer profiles. And that forms the basis for personalized customer journeys and impactful campaigns on all your channels. You will see that with Spotler Activate you get a true 360-degree image. An accurate recommendation to customers is a proven recipe for informing and enticing customers to your products or services. With our software, customers see matching products or well-chosen alternatives, all in real time in your webshop or via external channels such as email. Spotler Activate CDP is particularly flexible in this regard and everything is perfectly measurable. Spotler Activate has the widest possible range of personalization tools. This means that the webshop always adapts to each visitor. -
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Markopolo
Markopolo AI
Markopolo AI helps brands reach 30–40% more customers with hyper-personalized outreach that scales automatically. Its AI analyzes hundreds of behavioral signals to understand what each shopper cares about, then delivers perfectly timed 1:1 messages across email, SMS, WhatsApp, push, and voice calls. The platform identifies anonymous visitors, predicts intent 10–30 seconds ahead, and adapts communication dynamically based on customer actions. With individualized recovery journeys, companies routinely boost cart recovery rates, mobile conversions, and retention without adding headcount. Markopolo AI turns abandoned sessions into revenue by using psychology-driven triggers and multichannel intelligence. The result is a fully autonomous revenue engine that personalizes every touchpoint at scale. -
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Salesforce Data 360
Salesforce
Data 360 is Salesforce’s next-generation data platform, evolving from Data Cloud to unify and activate enterprise data in real time. It connects fragmented data across systems into a single, trusted Customer 360 view without requiring data movement. Through Zero-Copy integrations, Data 360 works directly with platforms like Snowflake, Databricks, BigQuery, and AWS. The platform harmonizes structured and unstructured data to power personalized experiences and intelligent workflows. Built-in identity resolution and governance tools ensure data accuracy, compliance, and privacy. Data 360 enables real-time segmentation, predictive insights, and triggered automation across Salesforce and external applications. It serves as the data foundation for Agentforce, delivering context-rich intelligence to AI agents and business teams. -
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Panorama AI
Panorama AI
Panorama AI is the only Retail and Ecommerce Customer Intelligence Platform designed to give brands the power of an advanced enterprise data science team at a fraction of the cost while consistently generating millions in revenue lift. With Panorama AI, brands have a single platform for predictive intelligence instead of disparate tools scattered across departments. Panorama AI predictive intelligence is proprietary AI prediction models custom trained on customers' own data bringing together disparate systems to gain in depth insights from the unknown, unstructured and untapped customer data. Your customers interact with your brand through service calls, chats, product reviews, quizzes, photo sharing, and more. Panorama Ai enables customers to launch hyper-personalization, optimize marketing spend, improve inventory management, forecast demand, enrich product catalogs, and more with the only solution designed to embed AI-powered insights throughout your organization. -
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FLYDE
FLYDE
FLYDE is the most accessible AI-driven platform designed to boost revenue and margins by simplifying customer data management for brands and retailers. It connects all your data sources, providing a real-time, granular 360º view of your customer base, enabling actionable insights. FLYDE integrates proprietary AI/ML-based predictive models to enhance customer retention and Customer Lifetime Value (CLTV) by 20%, maximize lead-to-sales conversion, and increase profits and Return on Advertising Spend (ROAS) by 43%. The platform offers features such as 360º customer profiles, predictive behavioral models, and intelligent segmentation to optimize every stage of the customer journey. With over 15 years of experience, FLYDE combines top-notch technology into a single platform, empowering businesses to unify and exploit both online and offline data efficiently. This approach minimizes churn, maximizes customer retention, and facilitates the development of personalized marketing campaigns. -
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Audigent
Audigent, a part of Experian
Audigent is a leading platform for data activation, curation, and identity solutions. Its innovative technology harnesses privacy-compliant first-party data to enhance media addressability and monetization at scale, all without relying on cookies. As one of the first data curation platforms powered by its proprietary identity solution, Hadron ID™, Audigent is reshaping the programmatic advertising landscape. Its cutting-edge products, SmartPMP™ and ContextualPMP™, leverage artificial intelligence and machine learning to deliver consumer-safe data packaged with premium inventory at scale. Trusted by the world’s largest brands and global media agencies, Audigent supports over 100,000 campaigns monthly. Its verified, opt-in data solutions drive revenue for leading publishers and partners such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and more. -
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tritonX
tritonX
tritonX is a Customer Data Platform that unifies all customer data into a single system, enabling retailers to serve shoppers omnichannel, send personalized messages in seconds, and reward loyalty through a dynamic benefits engine. Its five core modules work together to boost customer lifetime value and retention. Backed by 15 million active profiles and adopted by over 125 professional omnichannel retailers, tritonX provides seamless API and web-interface access, monthly data refreshes, real-time insights, and a 360° consumer view. Retailers can track customer journeys, test and refine strategies, monitor pricing and loyalty outcomes, and continuously improve based on data-driven benchmarks, all while maintaining GDPR compliance. -
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Imagino
Imagino
imagino is a data-first customer engagement platform that combines a modern customer data platform with marketing activation tools to help businesses unify, enrich, and activate their customer data in real time. It offers seamless data collection and integration from multiple sources, minimizing data movement, with high-quality, enriched data showing a full customer 360 view that includes behaviour, preferences, and past interactions. It supports precise audience segmentation with advanced filtering, journey orchestration tools to engineer end-to-end customer experiences, AI-powered personalization across channels, and predictive analytics for measuring and optimizing campaign performance. Options are modular; brands can use either or both of its main components, Elevate CDP (a “zero-copy,” agile, real-time CDP) and Engage Activation (marketing activation with built-in CDP). -
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Insider One
Insider One
Insider One is an AI-powered customer engagement and omnichannel marketing platform that unifies customer data, personalization, predictive intelligence, and journey orchestration into a single system so teams can deliver real-time, personalized experiences across channels such as web, app, email, SMS, WhatsApp, push notifications, and site search without switching tools. It learns from customer behavior to predict interests and next actions, enabling marketers to segment audiences with precision, trigger automated journeys, and optimize campaigns with real-time AI that anticipates needs and maximizes engagement and conversions; it includes an integrated Customer Data Platform (CDP) that consolidates data from 100+ connectors to create unified profiles for tailored messaging and intelligent recommendations. Users can design and automate connected experiences on a visual canvas with triggers and conditions, run AB tests, and launch personalized interactions. -
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Simon AI
Simon AI
Simon AI is an AI-powered marketing platform designed to help organizations activate customer data and automatically launch personalized campaigns across digital channels. It combines a composable customer data platform with autonomous AI agents that analyze customer behavior, contextual signals, and business data to create highly targeted marketing experiences. Instead of requiring marketing teams to manually segment audiences or run complex queries, Simon AI allows marketers to set business goals, such as increasing conversions, preventing churn, or driving repeat purchases, and the system’s AI agents handle the data preparation, insights generation, and campaign execution. It integrates customer, transactional, and contextual information such as browsing behavior, inventory availability, weather changes, social signals, and other real-world events to trigger relevant marketing actions in real time. -
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Wyng
Wyng
Wyng is the world’s leading Privacy-First Marketing platform. Built on a zero-party data API and privacy by design principles, Wyng makes it easy for brands to deliver customer experiences that are always welcome, relevant, and compliant. More than 250 brands and enterprises use Wyng to build deep, trusted relationships with their customers. Build from dozens of Wyng templates or create your own custom interaction to engage customers, earn data, and build trust. More engaging, relevant experiences drive conversion, earn data, grow loyalty, and increase purchases. Build world-class, branded experiences in minutes. Use accurate, obvious zero-party data instantly for personalization and insights. Consent-driven zero-party data delivers better results without any privacy concerns. Accelerate your team with Wyng services and leverage flexible, enterprise-grade tools to move with the speed of the market. -
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Velocidi
Velocidi
Velocidi is a first-party audience solution for e-commerce marketers. Brands and their agencies use Velocidi to automatically build and segment their first-party audiences for strategic marketing on major platforms. Velocidi’s award-winning technology uses machine learning to predict customer behavior and create highly precise segments for campaigns that maximize revenue and accelerate growth. -
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Monetate
Monetate
Monetate is an all-in-one personalization solution that empowers companies to get smarter about their customers and deliver engaging experiences across all digital touchpoints. Monetate has been recognized across the industry, achieving recognition as the #1 Personalization Provider to the Top 1000 E-Retailers. Our customers also agree, as Monetate is also the winner of 3 TrustRadius Top Rated Awards. With over 14 years of personalization experience, Monetate has a proven track record of delivering ROI. Create and deliver compelling experiences with the supported of experienced experts, proven playbooks, and actionable insights. From sophisticated A/B testing to AI-driven personalization, harness patented technology to delight your customers with impactful individualized experiences, resulting in increased engagement, conversions, and lifetime value. Monetate provides business users a simple, WYSIWYG interface that delivers personalized experiences at the speed of thought. -
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Turn anonymous visitors into loyal customers. Offer seamless engagements, build trust, and deliver personalized digital experiences to businesses, partners, and customers. Offer seamless, personalized B2C engagements. Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C. Onboard customers quickly with intuitive user registration. Drive personalized engagements by using social login workflows. Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options. Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences. Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.
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Optimove
Optimove
Optimove is the leading Relationship Marketing Hub, empowering CRM Marketers to create and manage large-scale, customer-led journeys. Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the incremental impact of all marketing interactions. With Optimove leading brands such as Staples, JD Sports, Dollar Shave Club, GVC, Family Dollar and Penn National maximize customer loyalty, retention, and lifetime value. -
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Marigold Engage+
Marigold
True digital transformation is only possible if your marketing data is actionable so you can engage customers intelligently, with personalized experiences that build customer lifetime value. Deliver personalized experiences, cross-channel messaging and loyalty programs that add value to your customer relationships. Marigold Engage+ (formerly Cheetah Digital) enables marketers to rapidly scale and meet the demands of the modern consumer. The need for digital transformation is accelerating quickly and you need new capabilities to meet evolving expectations. Marigold Engage+ can help you get there quickly. We provide the integrated technology and services you need to build lasting, profitable and mutually-rewarding relationships with customers. Discover opportunity, build audience segments and orchestrate data with real-time interaction management. Turn marketing efforts into a consumer database using engaging experiences that convert the unknown to known. -
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Ometria
Ometria
Create marketing experiences your customers love. AI-powered customer insight and cross-channel marketing, by Ometria, which is the customer data and marketing platform for retail. Ometria gives marketers the ability to create personalized experiences throughout the customer journey. Ometria brings together data from all customer touchpoints to build a unified profile of each shopper. The platform uses AI to analyze customer behavior and provide insights that are directly actionable in marketing campaigns. Ometria’s marketing platform enables you to create personalized marketing experiences across relevant channels and touchpoints. We get it. You’re stuck using technology that wasn’t designed for offering customers individually tailored experiences. It’s hard to predict customer behavior and tastes, and even harder to create campaigns, at scale, that appeal to them as individuals. Ometria replaces and upgrades your existing ESP, helping you create great marketing experiences. -
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Planhat
Planhat
Planhat is a Customer Success Platform built to make Customer Success simple. Planhat is beautiful and easy to use. It helps you reduce churn, upsell more, drive user engagement and maximize the lifetime value of your customers. Planhat is built for everyone from the CS rep to the C-Suite. It has all the functionality and features you would expect in a modern Customer Success Platform - the difference is in the design, usability and speed to implement. -
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Vericast
Vericast
Vericast leverages the most flexible customer data platform on the market – able to fully integrate your data with existing systems, consolidate views and insight across multiple vendors and streamline your data and insight workflows. You get to spend more time understanding, reaching and engaging your customers and less time wrangling with the data. This technology forms the basis of our future innovation as we continue to make meaningful connections between businesses and the people they serve. Consolidate data from all data sources and make sure it’s clean, current and trustworthy. The result: a complete and accurate view of your customers with a lot less heavy lifting. Vericast can future proof your technology stack by enabling easy integration. Keep what you love, replace what you don’t and never lose connection to the data and insight you need. NXTDRIVE opens a whole new world of possibilities for your customer data.Starting Price: $2000.00/month -
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SaaS platform with 70+ Customer Experience-Flows to serve CRM and Marketing for mid-sized companies and enterprises. We help generate revenue at customer journey touch points. All our CX-flows ready-to-go, so you don’t need to wait for IT or ‘Implementation Partners’ to shine as marketer. Manage Audiences and run Engagement Programs, Member-get-Member, Loyalty Programs, Discount Schemes, VIP Clubs, Advocacy Engines, Look-at-Me Programs and more. Provide your customers with CX that increases conversion, engagement and revenue. Before the rest does.
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21
Sitecore
Sitecore
Take charge of your entire content lifecycle. Sitecore Content Hub helps you manage every aspect of your marketing content for all your channels with a single, integrated solution. Enjoy one home for all your digital assets, media, product, and other content. Capitalize on personalization and manage the content that feeds it. Leverage artificial intelligence (AI) and machine learning for content tagging. Integrate seamlessly with Sitecore CMS and commerce solutions. Plan, schedule, and organize content production via a structured process. Stop searching through multiple sources and systems to find what you need. Centralize all your marketing assets with a digital asset management (DAM) solution that integrates seamlessly with your CMS. A powerful content management system (CMS) is just the start. Sitecore® Experience Platform™ (XP) also combines customer data, analytics, and marketing automation capabilities to nurture customers throughout their journey with personalized content. -
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sandsiv+
SANDSIV
Get the full picture of your customers and offer the power of sandsiv+ throughout your organization. Make your life easier with an end-to-end solution that will allow every team to collect customer data – anywhere, anytime – and develop deep, real-time analytics that can be used to innovate your business processes. From customer feedback to business improvements, connect all the data you have to create analytics and forecasts that will guide your strategic evolution. Collect all your customer data in one tool. Get a complete view of customer feedback: surveys, social media, blog chats, contact center calls, emails and reviews. Identify useful insights and make them accessible to everyone in the company by enabling all employees to use predictive and prescriptive analytics. Manage all data to gain insights and implement a response system, an inner close the loop strategy, and systemic changes. -
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V12
V12
V12’s new breed of marketing blends data, technology and analytics to drive accelerated results. Consumers produce mountains of data everyday as they shop across a myriad of channels and devices. This data is fragmented across many systems and marketing platforms — obscuring customer behavior. The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys – wherever and whenever your customers prefer. Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for products and services you sell based on browsing and shopping activity, identification of visitors browsing your website and life event triggers. -
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Zeta Marketing Platform
Zeta Global
Zeta Global is a data-powered marketing technology company that combines the industry’s third largest data set (2.4B+ identities) with results-driven AI to unlock consumer intent, personalize experiences and drive customer acquisition, retention and growth. Everything a marketer needs, from acquisition through retention. Learn who to target and create experiences across every channel to deliver real-time personalization at scale, driving superior outcomes. The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale. Our rare mix of capabilities has been helping brands grow for over a decade. -
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D&B Lattice
Dun & Bradstreet
D&B Lattice (formerly Lattice Engines). ABM programs require marketers to be able to aggregate and consolidate all data, as well map and organized data by account, buying center and contact hierarchies. This gives team the ability to create targeted campaigns that engage prospects and customers in a meaningful way. Marketers need AI to predict and identify who will buy, what they'll buy and when. This means going beyond scoring accounts, but also identifying if buying committees have formed, assessing the buying stage and delivering the next best offer. Personalized campaigns see 2x the engagement rates and 3x the close rates of routine campaigns. Use AI-powered insights to create specific messaging for each persona tier at target accounts and activate them across all channels. Its critical for any successful ABM program that customer data is safe and handled with care. Review all the policy of all technology solutions to ensure data is compliant with GDPR and other standards. -
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Tealium Customer Data Hub
Tealium
Tealium Customer Data Hub is an advanced platform designed to unify, manage, and activate customer data across multiple channels and touchpoints. By integrating data from websites, mobile apps, and other digital sources, it enables businesses to create a cohesive, real-time view of their customers. This centralized data hub empowers organizations to deliver personalized experiences, optimize marketing strategies, and enhance customer engagement. With robust features like data collection, audience segmentation, and real-time data orchestration, Tealium Customer Data Hub allows businesses to turn raw data into actionable insights, driving more effective customer interactions and improved business outcomes. -
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Skyfii IO
Skyfii
The Skyfii IO Platform is an integrated suite of data intelligence and marketing tools, designed to help organizations improve visitor experiences by better understanding behavior. By integrating with a range of digital and physical data sources, Skyfii IO enables businesses to build a more complete view of their visitors, and reach them with personalized content across channels. Guest WiFi - Build a robust customer database, and deliver engaging experiences through your WiFi captive portals IO Engage - Automated, data-driven marketing suite. Deliver highly-targeted multichannel campaigns to visitors while inside your venues or out. Engage visitors through WiFi portals, SMS, Email, Mobile Apps, and more. IO Insight - Bring data together from multiple sources to understand visitor behavior, movement, venue performance, and more. -
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Buxton Analytics Platform
Buxton
The Future of Customer Analytics is here. Introducing the Buxton Analytics Platform. The cross-functional, mobile-friendly platform provides users with the combination of analytics tools relevant to their professional roles and unites organizations with a centralized view of their customers. The customizable platform is home to a growing collection of integrated, user friendly applications. SCOUT, Buxton’s industry-leading analytical mapping and management tool, is the banner application and now boasts an enhanced interface and functionality. Additionally, the platform is optimized for both desktop and mobile device use, providing professionals with easy access to analytics for decision making both in the office and offsite. -
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BuyerGenomics
BuyerGenomics
Software that learns, acquires, & grows customers to maximize growth with mathematical certainty. The intelligent use of machine learning and marketing automation makes the entire predictive marketing process smarter, easier, & a better experience for your customers online and offline. Much more than an old CDP, legacy ESP or CRMs… BuyerGenomics has become the Predictive Marketing Automation (PMA) tool of choice for modern retail marketers. Capturing and organizing customer data is table stakes. BuyerGenomics continuously updates its 360-degree, omnichannel customer profile. As a result BG adapts the contents of the marketing it deploys and the timing of the marketing to produce the most relevant and valuable experience for your customer. So while BuyerGenomics is converting the insights it derives on individual customers into action and revenues, it also produces analytics that inform your marketing strategy in meaningful ways. -
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Voyado
Voyado
To give your customers the best, most relevant experience, you need to get to know them. And there is only one way to do it – through customer data. Voyado gives you the data, the insights, and the tools you need to communicate with pure preciseness. Want to know more about why Voyado is the best platform for retailers looking to grow their business? You won’t find a better platform to increase customer loyalty in retail. And we say that with confidence because we’ve been focusing solely on building Voyado for the retailer. And where attention goes, energy flows – so to speak. It’s important for us that Voyado is used by our customers – without you having to pay for consultants. That’s why we made this powerful platform super easy to use and implement. Plus, our customers say it’s really fun to use! The reason we’re mentioning the true care and support we will give you as our customer – is because of the simple fact that it’s 100 % true.
