TrueX

TrueX

Infillion
+
+

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About

TrueX is the original CTV engagement platform that also works across all screens. TrueX allows consumers to choose their ad experience via the first value exchange product, guaranteed to drive results. The result is a better experience for the viewer, reduced ad load for publishers, and 5x the brand impact for advertisers over standard video spots. Target audiences that choose to interact with a TrueX engagement unit, and ensure your ads are seen. Choose from pre-built Blueprints or tap our Creative Studio and let your imagination run wild. Trade interactions with your brand for the most desired commodity today, human attention. Track your brand’s lift with in-unit questionnaires to measure the effectiveness of your campaigns. Offering consumers a choice with their ad viewing experience tells them that you, the brand, respect their attention and recognize the value of their time.

About

tvScientific is a performance-driven connected TV advertising platform that brings digital-style measurability, optimization, and business outcome tracking to TV advertising, enabling brands and performance marketers to run, measure, and optimize television campaigns with the precision once exclusive to search and social. Built on proprietary, deterministic identity technology and AI-powered optimization, the platform gives advertisers direct access to premium CTV inventory, audience targeting, unified campaign dashboards, real-time reporting, and granular attribution that ties TV ad exposure to tangible results like sales, installs, or conversions rather than just impressions. With a self-serve interface designed to feel familiar to digital marketers, tvScientific lets users control targeting, inventory, pacing, and performance metrics across the media mix, optimize campaigns toward specific KPIs, and track lift and impact with transparency across devices and channels.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketers wanting a solution to capture genuine consumer attention through opt-in interactive video ads

Audience

Performance marketers and brands wanting to run measurable, outcome-focused connected TV advertising campaigns with digital-like control, reporting and optimization

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Infillion
Founded: 2008
United States
infillion.com/media/truex/

Company Information

tvScientific
United States
www.tvscientific.com

Alternatives

Alternatives

CTVision+

CTVision+

Rakuten Advertising

Categories

Categories

Integrations

Adjust Not Supported
Airbridge Not Supported
AppsFlyer Not Supported
Ascend Not Supported
Awin Not Supported
Branch Not Supported
CJ Affiliate Not Supported
DISQO Not Supported
Everflow Not Supported
Google Tag Manager Not Supported
INCRMNTAL Not Supported
Invoca Not Supported
LiveRamp Not Supported
Measured Not Supported
Rockerbox Not Supported
Shopify Not Supported
Singular Not Supported
TransUnion Collections Management Not Supported
Triple Whale Not Supported
Upwave Not Supported

Integrations

Adjust Supported
Airbridge Supported
AppsFlyer Supported
Ascend Supported
Awin Supported
Branch Supported
CJ Affiliate Supported
DISQO Supported
Everflow Supported
Google Tag Manager Supported
INCRMNTAL Supported
Invoca Supported
LiveRamp Supported
Measured Supported
Rockerbox Supported
Shopify Supported
Singular Supported
TransUnion Collections Management Supported
Triple Whale Supported
Upwave Supported
Claim TrueX and update features and information
Claim TrueX and update features and information
Claim tvScientific and update features and information
Claim tvScientific and update features and information