TrueX vs. comScore Comparison


TrueX Infillion	comScore	+	+
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About TrueX is the original CTV engagement platform that also works across all screens. TrueX allows consumers to choose their ad experience via the first value exchange product, guaranteed to drive results. The result is a better experience for the viewer, reduced ad load for publishers, and 5x the brand impact for advertisers over standard video spots. Target audiences that choose to interact with a TrueX engagement unit, and ensure your ads are seen. Choose from pre-built Blueprints or tap our Creative Studio and let your imagination run wild. Trade interactions with your brand for the most desired commodity today, human attention. Track your brand’s lift with in-unit questionnaires to measure the effectiveness of your campaigns. Offering consumers a choice with their ad viewing experience tells them that you, the brand, respect their attention and recognize the value of their time.	About Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Marketers wanting a solution to capture genuine consumer attention through opt-in interactive video ads	Audience Marketing Analytics solution for companies
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Infillion Founded: 2008 United States infillion.com/media/truex/	Company Information comScore United States www.comscore.com
Alternatives GumGum	Alternatives GWI
Upwave	Quantcast
Kargo	Similarweb
AdRoll	Amobee
CTVision+ Rakuten Advertising View All	Proximic by Comscore Comscore View All
Categories CTV & OTT Advertising Supported	Categories Ad Intelligence Supported CTV & OTT Advertising Supported Digital Analytics Supported Marketing Analytics Supported Media Planning Supported
	Show More Features Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Not Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Not Supported Social Media Metrics Supported Website Analytics Supported
Integrations AcuityAds Not Supported Bright Analytics Not Supported Brightspot Not Supported Commanders Act Not Supported Contentsquare Not Supported Convert Experiences Not Supported Desktop.com Not Supported DynAdmic Not Supported Faraday Not Supported Flowplayer Not Supported GaleForceMedia Not Supported Innovid Not Supported Ketch Not Supported Spotai Not Supported Spotler Mail+ Not Supported Traffic Creator Not Supported TrustCommander Not Supported UltraWAF Not Supported VWO Insights Not Supported Zefr Not Supported Show More Integrations	Integrations AcuityAds Supported Bright Analytics Supported Brightspot Supported Commanders Act Supported Contentsquare Supported Convert Experiences Supported Desktop.com Supported DynAdmic Supported Faraday Supported Flowplayer Supported GaleForceMedia Supported Innovid Supported Ketch Supported Spotai Supported Spotler Mail+ Supported Traffic Creator Supported TrustCommander Supported UltraWAF Supported VWO Insights Supported Zefr Supported Show More Integrations View All 39 Integrations
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