Xandr

Xandr

Microsoft
+
+

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About

Smoot is an AI-driven advertising platform that fuses emotional context, brand voice, and data-driven intelligence to optimize media campaigns and publisher monetization. It analyzes videos, images, and text in real time to detect audience emotions and align ads with contexts that resonate, ensuring your message reaches viewers at the right time in the right mood. For advertisers, Smoot replaces static, cookie-based targeting with emotionally aware media delivery across video, display, and connected TV, reducing waste and boosting performance metrics like engagement and completion rates. It integrates with fraud detection systems to protect campaign integrity. For publishers, it serves as an AI monetization layer, aggregating demand from Google Open Bidding, Amazon TAM, 20+ SSPs, and direct sales to maximize CPM across ad inventory via smart header bidding. Its AI continually learns from campaign feedback and suggests optimizations.

About

Xandr, a subsidiary of Microsoft, is a global advertising company that provides a data-enabled technology platform designed to offer a marketplace for premium advertising. Their platform optimizes return on investment for both buyers and sellers while maintaining a commitment to an open marketplace and empowering the open web globally. Xandr's solutions include Invest DSP, Monetize SSP, and Curate, which enable advertisers to connect with their audiences and publishers to drive monetization. With a significant global presence, Xandr operates across multiple continents, positioning itself as a valuable platform for brands seeking to expand their reach on a global scale.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers and publishers in need of a tool to harness emotion-aware AI to maximize ad performance and revenue by intelligently matching brand messages to audience context

Audience

Ad buyers and sellers seeking a tool to manage inventory and sales

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Smoot AI
Founded: 2023
Spain
www.smoot.ai/

Company Information

Microsoft
Founded: 1975
United States
www.xandr.com

Alternatives

Alternatives

Categories

Categories

Integrations

Amazon Transparent Ad Marketplace (TAM)
Adloox
Bidtellect
Celtra
DV Publisher Suite
DoubleVerify
Google Display & Video 360
Kochava
Meetrics
Octane11
Prebid
Proximic by Comscore
PubPower
Qloo
Retargetly
ShareThis
The Moneytizer
Yieldlab
Zuuvi
ad:personam

Integrations

Amazon Transparent Ad Marketplace (TAM)
Adloox
Bidtellect
Celtra
DV Publisher Suite
DoubleVerify
Google Display & Video 360
Kochava
Meetrics
Octane11
Prebid
Proximic by Comscore
PubPower
Qloo
Retargetly
ShareThis
The Moneytizer
Yieldlab
Zuuvi
ad:personam
Claim Smoot AI and update features and information
Claim Smoot AI and update features and information
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