Simpli.fi vs. Surfside Comparison


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About Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.	About Surfside is an end-to-end marketing technology that aggregates your 1st party data across all customer touchpoints. Allowing advertisers the ability to better understand, target, and measure how to influence current and future customers. Add location, purchase, and demographic attributes to your customer data to create detailed and proprietary target audiences, differentiating your media buying from readily available datasets and 3rd party audiences. Activate personalized and targeted campaigns across connected devices like desktop, mobile, tablet, OTT, and CTV. Using Surfside’s owned and operated demand side platform, we prioritize people that match your target audience and campaign goals. Engage with shoppers at the point of purchase through retail media. A high-impact and flexible advertising channel that gives brands and retailers a new way to drive sales and influence purchasing.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers and agencies searching for a platform to plan, create and optimize their native advertising campaigns	Audience Cannabis retailers requiring a solution to turn customer data into personalized marketing strategies to grow their businesses
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Simpli.fi Founded: 2010 United States simpli.fi/platform/	Company Information Surfside United States surfside.io/home
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Categories Data Management Platforms (DMP) Supported Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported OTT Supported Predictive Analytics Supported Programmatic Advertising Supported Retargeting Supported Supply-Side Platforms (SSP) Supported	Categories Cannabis Supported Customer Data Platforms (CDP) Supported Media Buying Supported Retail Media Networks Supported
Show More Features OTT Features API Access Supported Content Organization Not Supported Live Events Not Supported Monetization Tools Supported Multi-Service Integration Supported Scheduling Not Supported SDK Not Supported Video Hosting/Storage Not Supported Video Quality Optimization Not Supported
Integrations Adobe Commerce Not Supported AgencyAnalytics Supported Alpine IQ Not Supported Beachfront Supported Cross Pixel Supported Dispense Not Supported Dovetail Not Supported Dutchie Not Supported Greenbits Not Supported HubSpot Customer Platform Not Supported Humming Supported Klaviyo Not Supported MJ Platform Not Supported Magento Not Supported Meadow Not Supported Meltano Supported POSaBIT Not Supported Shopify Not Supported Stripe Not Supported WooCommerce Not Supported Show More Integrations View All 11 Integrations	Integrations Adobe Commerce Supported AgencyAnalytics Not Supported Alpine IQ Supported Beachfront Not Supported Cross Pixel Not Supported Dispense Supported Dovetail Supported Dutchie Supported Greenbits Supported HubSpot Customer Platform Supported Humming Not Supported Klaviyo Supported MJ Platform Supported Magento Supported Meadow Supported Meltano Not Supported POSaBIT Supported Shopify Supported Stripe Supported WooCommerce Supported Show More Integrations View All 22 Integrations
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