Surfside

Helping retailers and brands collaborate to grow customer value. Omnichannel personalization, retail media, and data monetization solutions for grocery, drug and specialty retailers and their brands. Self-serve customer analytics and targeting, powered by data science automation. AI-driven one-to-one marketing interactions at scale across all channels. Out of the box brand collaboration. Monetize your data and media assets. Leveraging AI, NIQ Activate's retail media solution enables retailers to increase their margins by accelerating the launch of their retail media network with an end to end solution for data management, automated activation and measurement & attribution. NIQ Activate's’ retail media solution enables retailers and brands to proactively identify risks and opportunities for offers and advertisements. Leveraging NIQ Activate's predictive audience-building powers to create hyper-targeted ads that match the customer preferences and the brands’ objectives.

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.