Surfside

Helping retailers and brands collaborate to grow customer value. Omnichannel personalization, retail media, and data monetization solutions for grocery, drug and specialty retailers and their brands. Self-serve customer analytics and targeting, powered by data science automation. AI-driven one-to-one marketing interactions at scale across all channels. Out of the box brand collaboration. Monetize your data and media assets. Leveraging AI, NIQ Activate's retail media solution enables retailers to increase their margins by accelerating the launch of their retail media network with an end to end solution for data management, automated activation and measurement & attribution. NIQ Activate's’ retail media solution enables retailers and brands to proactively identify risks and opportunities for offers and advertisements. Leveraging NIQ Activate's predictive audience-building powers to create hyper-targeted ads that match the customer preferences and the brands’ objectives.

Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.