Simpli.fi vs. SmartyAds Comparison


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About Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.	About Focusing on a simple question - how to make advertising simple - SmartyAds has build transformative full-stack programmatic infrastructure for advertisers and publishers. It took us 7+ years and now it has all that it takes to fuel your campaigns’ success: DSP, SSP, DMP, and White Label Solutions for scaling your business up and forward. Streamlining the process, the platforms let you prioritize how, where and whom to trade with, in order to help you quickly achieve your desired goals.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers and agencies searching for a platform to plan, create and optimize their native advertising campaigns	Audience Publishers, advertisers, and ad agencies
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information Simpli.fi Founded: 2010 United States simpli.fi/platform/	Company Information SmartyAds Founded: 2013 United States smartyads.com
Alternatives AdLib DSP AdLib Media Group	Alternatives PropellerAds
eSilentPARTNER The Medi Group	Aroscop Aroscop Tech
GroundTruth	ad:personam
Choozle	The Trade Desk
SmartyAds View All	Nexxen View All
Categories Data Management Platforms (DMP) Supported Demand-Side Platforms (DSP) Supported Display Advertising Supported Media Buying Supported OTT Supported Predictive Analytics Supported Programmatic Advertising Supported Retargeting Supported Supply-Side Platforms (SSP) Supported	Categories Campaign Management Supported CTV & OTT Advertising Supported Data Management Supported Data Management Platforms (DMP) Supported Demand-Side Platforms (DSP) Supported Display Advertising Supported Marketing Automation Supported Predictive Analytics Supported Programmatic Advertising Supported Revenue Management Supported Supply-Side Platforms (SSP) Supported Video Advertising Supported
Show More Features OTT Features API Access Supported Content Organization Not Supported Live Events Not Supported Monetization Tools Supported Multi-Service Integration Supported Scheduling Not Supported SDK Not Supported Video Hosting/Storage Not Supported Video Quality Optimization Not Supported	Predictive Analytics Features AI / Machine Learning Supported Benchmarking Not Supported Data Blending Supported Data Mining Supported Demand Forecasting Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Supported Sentiment Analysis Supported Show More Features Campaign Management Features Channel Management Supported Contact Database Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Not Supported Multi-Campaign Supported Data Management Features Customer Data Supported Data Analysis Supported Data Capture Not Supported Data Integration Supported Data Migration Supported Data Quality Control Supported Data Security Supported Information Governance Not Supported Master Data Management Not Supported Match & Merge Supported Marketing Automation Features A/B Testing Not Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Not Supported Revenue Management Features Competitor Analysis Not Supported Dynamic Pricing Not Supported For Airlines Not Supported For Hospitality Industry Not Supported Forecasting Not Supported Inventory Control Supported Price Optimization Supported Recommendation Engine Not Supported Yield Management Supported
Integrations AUDIENCEX Supported AdMachine Not Supported AgencyAnalytics Supported Beachfront Supported Bionic for Agencies Supported Blotout Supported Cross Pixel Supported DV Publisher Suite Supported Humming Supported Improvado Supported IngeniousPlex Not Supported Meltano Supported NinjaCat Supported Show More Integrations View All 11 Integrations	Integrations AUDIENCEX Not Supported AdMachine Supported AgencyAnalytics Not Supported Beachfront Not Supported Bionic for Agencies Not Supported Blotout Not Supported Cross Pixel Not Supported DV Publisher Suite Not Supported Humming Not Supported Improvado Not Supported IngeniousPlex Supported Meltano Not Supported NinjaCat Not Supported Show More Integrations View All 2 Integrations
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