Scalarr vs. TrafficGuard Comparison


Scalarr	TrafficGuard	+	+
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About Laser-focused mobile ad fraud detection with Machine Learning. When it comes to protecting against the biggest mobile advertising threats, Scalarr’s dual-layered, next-generation, Machine Learning algorithms detect a variety of in-app fraud with dramatically improved accuracy of up to 97%. Test out Scalarr! Overview, inspect, and prevent mobile app install ad fraud with unsupervised machine learning capabilities, before any damage is done. Scalarr applies both unsupervised and semi-supervised machine learning algorithms to automatically detect and recognize fraud patterns from huge amounts of data. It analyzes hundreds of clicks, installs, and post-install event features and variables, thus effectively reducing the number of false-positive and false-negative errors. With an advanced model view focused on the accuracy of results and completeness, Scalarr is a powerful tool that delivers meaningful outputs on the level of each conversion.		About Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience App developers looking for a Machine Learning mobile application to protect from app install ad fraud		Audience TrafficGuard is for advertisers and agencies who want every dollar of ad spend to reach real people, not bots, fraud, or wasted clicks. From SMBs to global enterprise performance teams, TrafficGuard protects Google Ads, mobile, affiliate, and social campaigns so your budget drives genuine engagement and real returns.
Support Phone Support Not Supported 24/7 Live Support Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Supported		Pricing $49 Start with a 30-day free trial in detection mode, at no charge, and see exactly how much invalid traffic is hitting your campaigns before you commit. Paid protection starts at $49/month on the Shield plan for Google Search spend up to $30k/month. Above $30k, or if you need multi-channel protection or manage multiple brands and client accounts, the Scale plan is tailored to you. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software		Reviews/Ratings Overall 4.9 / 5 ease 4.6 / 5 features 4.6 / 5 design 4.7 / 5 support 4.5 / 5 Read all reviews
		Pros from Real Users Pros Ease of use and efficiency, charts and filters in place, the most interesting part for us is the click report. The pricing model seems very fair, 2% of Ad spend and when the system saves me 10% of Ad spend from wasted clicks it's a no-brainer. It recognises and blocks fraudulent PPC clicks to save me money on my Google PPC campaigns. Highly recommend. It has easy to access dashboard and a live tracking ability to track immediately. It is fast and reliable. Great free intro to invalid click reporting. Brilliant for small to medium sized businesses. Great customer support and technical help. A lot cheaper than others on the market with great features too. Easy to so setup and clear UX. They're members of IAB and this means something in the advertising field. Most of the services are free Affordable PPC fraud IP prevention Overall Preferred Tool Effective & Efficient It is best for those who are running Google ads and facing invalid clicks by competitors, it stops fake clicks and does not allow fake clicks to ruin your budget. the most important thing is that it works and is effective, although my budget is not that impressive yet. Can see where fake clicks are coming from and which location and the total amount of PPC budget you are using on these.
Training Documentation Not Supported Webinars Not Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Scalarr Founded: 2016 United States scalarr.io		Company Information TrafficGuard Founded: 2015 Perth, Australia www.trafficguard.ai
Alternatives mFaaS mTraction		Alternatives CHEQ Essentials CHEQ
Anura.io Anura Solutions, LLC		Clixtell
FraudScore		Fraud Blocker
Opticks		Adsafee
ClickCease CHEQ Essentials View All		ClickCease CHEQ Essentials View All
Categories Ad Fraud Detection Supported Click Fraud Supported		Categories Ad Fraud Detection Supported Click Fraud Supported Marketing Analytics Supported Mobile App Analytics Supported Threat Intelligence Supported Web Analytics Supported
		Click Fraud Features Account Alerts Supported Activity Monitoring Supported IP Address Monitoring Supported IP Blocking Supported Keyword Tracking Supported Refund Management Supported Risk Assessment Supported Time on Site Tracking Supported Show More Features Marketing Analytics Features A/B Testing Not Supported Campaign Management Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Not Supported Website Analytics Supported Mobile App Analytics Features A/B Testing Supported Channel Attribution Supported Cohort Analysis Supported Funnel Analysis Supported In-App Events Tracking Supported Push Notifications Not Supported Retention Tracking Supported Revenue Tracking Not Supported Uninstall Tracking Not Supported Web Analytics Features Campaign Management Supported Conversion Tracking Supported Form Analytics Not Supported Goal Tracking Supported Keyword Tracking Supported Multiple Site Management Supported Pageview Tracking Supported Referral Source Tracking Supported Site Search Tracking Not Supported Time on Site Tracking Supported User Interaction Tracking Supported
Integrations Adjust Supported AppsFlyer Supported Kochava Supported Singular Supported Affise Not Supported Branch Supported Partnerize Not Supported Segment Not Supported Shopify Not Supported TUNE Not Supported Tenjin Supported WordPress Not Supported mParticle Supported Show More Integrations View All 7 Integrations		Integrations Adjust Supported AppsFlyer Supported Kochava Supported Singular Supported Affise Supported Branch Not Supported Partnerize Supported Segment Supported Shopify Supported TUNE Supported Tenjin Not Supported WordPress Supported mParticle Not Supported Show More Integrations View All 10 Integrations
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