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About
Empower consumer products sales leaders to step up as profit and loss (P&L) owners who drive revenue, volume, and profitability. Increase revenue, volume, and profitability with end-to-end processes for trade management. Enable consumer products sales leaders to oversee trade promotion planning and management, advanced trade management analytics, and customer business planning with SAP Trade Management. Use our integrated tool for customer business planning to plan more accurately, identify plan deviations faster, and react to deviations more effectively. Drive price, volume, and margin toward company targets in real-time. Combine manufacturer and retailer perspectives and communicate and negotiate with your customers in their language. Integrate volume, margin, assortment, promotion, and financial planning and match deductions to promotion invoices to speed the clearing process. Enable users to run a closed-loop process, from budget planning to execution and settlement.
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About
Tawrida is a trade operations platform purpose-built for agri-business and FMCG distributors, manufacturers, and exporters. It replaces the patchwork of spreadsheets, WhatsApp, and disconnected tools that trade teams rely on, bringing the whole operation into one bilingual (English/Arabic) system.
Field and van sales reps get visit tracking, route maps, and an offline mobile app that syncs when back online. Back-office teams manage multi-branch inventory, tier-based pricing, order management, invoicing with accounts-receivable aging and collections, and point-of-sale. For exporters, Tawrida runs the full export pipeline — from proforma invoice through vessel — handling ACID, letters of credit, certificates of origin, and customs documentation.
Built for how trade actually works in Egypt and the wider region, Tawrida gives operators real-time visibility from the warehouse to the truck to the port.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies and sales leaders interested in a solution to drive revenue, volume, and profitability
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Audience
For agri-business and FMCG distributors, manufacturers, and exporters — in Egypt and the wider MENA region.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationSAP
Founded: 1972
Germany
www.sap.com/products/trade-management.html
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Company InformationTawrida
Founded: 2025
Egypt
tawrida.xyz
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