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About

Empower consumer products sales leaders to step up as profit and loss (P&L) owners who drive revenue, volume, and profitability. Increase revenue, volume, and profitability with end-to-end processes for trade management. Enable consumer products sales leaders to oversee trade promotion planning and management, advanced trade management analytics, and customer business planning with SAP Trade Management. Use our integrated tool for customer business planning to plan more accurately, identify plan deviations faster, and react to deviations more effectively. Drive price, volume, and margin toward company targets in real-time. Combine manufacturer and retailer perspectives and communicate and negotiate with your customers in their language. Integrate volume, margin, assortment, promotion, and financial planning and match deductions to promotion invoices to speed the clearing process. Enable users to run a closed-loop process, from budget planning to execution and settlement.

About

Consumer Goods Cloud is Salesforce’s industry-specific CRM platform built to help consumer goods companies drive profitable growth on a unified system. It connects sales, planning, retail execution, and service teams with shared data and embedded AI capabilities. Key account managers can improve forecasting accuracy, optimize trade promotions, and strengthen joint business planning with centralized customer insights. Field teams benefit from structured visit planning, mobile execution tools, and real-time retail performance visibility. Trade promotion management features provide calendar-based planning, funds tracking, and scenario modeling to maximize ROI. Service teams can streamline omni-channel case routing and deliver faster, more personalized support experiences. By bringing B2B and B2C data together on one platform, Consumer Goods Cloud enables brands to collaborate more effectively with retail partners and scale growth.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies and sales leaders interested in a solution to drive revenue, volume, and profitability

Audience

Consumer Goods Cloud is designed for consumer packaged goods brands, manufacturers, and distributors seeking to unify sales, trade promotion, retail execution, and service operations on a data-driven AI platform

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

SAP
Founded: 1972
Germany
www.sap.com/products/trade-management.html

Company Information

Salesforce
Founded: 1999
United States
www.salesforce.com/consumer-goods/cloud/

Alternatives

Alternatives

TELUS Trade Promotion Management

TELUS Trade Promotion Management

TELUS Agriculture & Consumer Goods
BluePlanner

BluePlanner

UpClear
Flintfox

Flintfox

Flintfox International

Categories

Categories

Retail Execution Features

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Integrations

Cleo Integration Cloud
Collate
SAP Cloud Platform
SAP Joule
Salesforce

Integrations

Cleo Integration Cloud
Collate
SAP Cloud Platform
SAP Joule
Salesforce
Claim SAP Trade Management and update features and information
Claim SAP Trade Management and update features and information
Claim Salesforce Agentforce Consumer Goods and update features and information
Claim Salesforce Agentforce Consumer Goods and update features and information