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About

RunPPC is an AI agent for Google Ads, built for small businesses and the agencies and freelancers managing their accounts. Create a full Google Ads campaign just by chatting with the agent: keywords, ad groups, ads, all structured for conversion from day one. No PPC expertise needed. The agent then reviews your account every day: wasted spend, cheap converting keywords, broken conversion tracking. Ask it anything about your own account and get a straight answer. Nothing is applied until you approve it — then RunPPC makes the change for you in one click. After the click, RunPPC personalizes your landing page for every search on the same URL, matched to the keyword and the city, so visitors land on a page written for exactly what they typed. More conversions from the same budget. Covers Search and Performance Max, call and form tracking, real cost per lead, and offline conversion upload.

About

With TrueClicks, we're building the tool we wish we had during our agency years. First, we want to make sure you'll never miss an issue or opportunity again in your PPC accounts. We do this by going beyond regular analysis and optimization. Not just showing what you could do, but revealing what you should do, and in what order. We believe the industry needs an independent third party to grade PPC accounts. Agencies shouldn't grade themselves or each other, and Google, well, they'll be Google. See campaign issues and opportunities across your accounts from one, easy-to-use dashboard. Our tailored insights provide your team with the information needed to boost account performance and create bulletproof campaigns. Your accounts deserve an audit without an agenda that’s based on your goals and individual needs. We keep a close eye on your accounts, so you don’t have to. Get daily reports on how your campaigns are performing and if any action is needed on your end.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Lead generation small businesses running their own Google Ads: plumbers, electricians, HVAC, roofing, dentists, lawyers, cleaning and moving companies, and other service businesses that live on calls and form fills, plus the agencies and freelance PPC consultants managing accounts for them.

Audience

Teams interested in an auditing and monitoring solution to build high-converting PPC campaigns with customized recommendations

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$49/month
Free Version Not Supported
Free Trial Supported

Pricing

$99 per month
Our monthly price is based on the total ad spend you link to TrueClicks. Visit the pricing page on our website for an overview of our plans.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 4.0 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • It's very easy to use.

Cons

  • Nothing

Pros & Cons from Real Users

Pros

  • Firstly, I was impressed with the navigation layout, features and recommendations. It is truly geared for persons wanting to fine-tune their campaigns to maximise conversions and control their Ad spend. They offer their own Score Factor as you progressively improve the recommendations at hand so you can physically see how TrueClicks keeps everything in check. The main layout comprises Monitoring, Auditing and Growth Opportunities so you can clearly see what is required to keep improving. It is specifically engineered if you are serious about your online visibility.

Cons

  • The only minute Con was some of the negative words offered did not apply to my industry, but they did mention it was not mandatory to add them. We should have the option to delete the recommendation, which I notified them about.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

RunPPC
Founded: 2026
France
www.runppc.com

Company Information

TrueClicks
Founded: 2017
Amsterdam, The Netherlands
trueclicks.com

Alternatives

Alternatives

iSpionage

iSpionage

iSpionage
IfThenAds

IfThenAds

HammerHard Ventures
Prism by Calibrated Intelligence

Prism by Calibrated Intelligence

Calibrated Intelligence

Categories

AI Advertising Supported
PPC Supported

Categories

PPC Supported

PPC Features

A/B Testing Not Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Supported
Keyword Research Tools Supported
Keyword Tracking Not Supported
Landing Pages / Web Forms Supported
URL Builder Not Supported

PPC Features

A/B Testing Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Supported
Keyword Research Tools Not Supported
Keyword Tracking Not Supported
Landing Pages / Web Forms Not Supported
URL Builder Not Supported

Search Engine Marketing (SEM) Features

A/B Testing Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Supported
Keyword Research Tools Not Supported
Keyword Tracking Not Supported
Landing Pages / Web Forms Not Supported
URL Builder Not Supported

Integrations

Google Ads Supported
Google Data Studio Not Supported
Microsoft Excel Not Supported
Microsoft Power BI Not Supported
Tableau Not Supported

Integrations

Google Ads Supported
Google Data Studio Supported
Microsoft Excel Supported
Microsoft Power BI Supported
Tableau Supported
Claim RunPPC and update features and information
Claim RunPPC and update features and information
Claim TrueClicks and update features and information
Claim TrueClicks and update features and information