dbt

dbt

dbt Labs
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About

RudderStack is the smart customer data pipeline. Easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools for identity stitching and other advanced use cases. Start building smarter customer data pipelines today.

About

dbt helps data teams transform raw data into trusted, analysis-ready datasets faster. With dbt, data analysts and data engineers can collaborate on version-controlled SQL models, enforce testing and documentation standards, lean on detailed metadata to troubleshoot and optimize pipelines, and deploy transformations reliably at scale. Built on modern software engineering best practices, dbt brings transparency and governance to every step of the data transformation workflow. Thousands of companies, from startups to Fortune 500 enterprises, rely on dbt to improve data quality and trust as well as drive efficiencies and reduce costs as they deliver AI-ready data across their organization. Whether you’re scaling data operations or just getting started, dbt empowers your team to move from raw data to actionable analytics with confidence.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Data engineers

Audience

SQL users looking for a ETL solution to engineer data transformations

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$750/month
Free up to 500K events
$900/mth for up to 25M events
$1200/mth for up to 50M events
$1800/mth for up to 100M events

All plans are discounted with an annual commitment and annual billing.
Free Version Supported
Free Trial Not Supported

Pricing

$100 per user/ month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.8 / 5
design 4.8 / 5
support 4.2 / 5

Pros & Cons from Real Users

Pros

  • Ease of use and Features. Easy to setup, integrate, and get started quickly Less maintenance Out of the box CI/CD integration with Git Easy to learn.
  • - Credential and version management is offloaded to the cloud - Simple-to-use orchestration - Seamless state management - Integrated documentation and lineage - Collaborative development experience - Native CI/CD integration - Centralized logging and observability - Enterprise-grade access control and auditability - Easy environment management - Rapid onboarding for new users
  • We use dbt for our data transformations. It's been a game changer from a Data Engineering and Analytics Engineering standpoint. It has accelerated our migration from legacy systems and made our pipelines 80% faster. We have increased visibility in our projects, a catalog and many other data quality indicators.
  • dbt has been one of the most transformative tools in my data career. It gives teams a clean, maintainable way to translate business logic into reliable, production-grade data models. It standardizes the entire development lifecycle — modeling, testing, documentation, version control, CI/CD, and lineage — in a way that allows analytics engineers and data engineers to work with clarity and confidence. It’s the backbone of our governed analytics strategy. Exceptional developer workflow: Modular SQL, version control, built-in testing, documentation, and macros allow us to scale complex business logic with consistency and reliability. Scales with organizational change: dbt has allowed us to redesign core product and customer analytics with patterns that are resilient to future product launches and schema changes.

Cons

  • Limited product Usage metrics. Product usage insights/Metrics can be better. Metrics around AI usage by developers with in the product will help.
  • - Individual capabilities are not as robust as dedicated tools. for example, orchestration is simple to use but lacks the flexibility, customization, and advanced scheduling logic of dedicated orchestrators
  • I think that the pricing model can easily become a barrier. The cost per model run is a terrible bottleneck for us and affects our capacity to architect following best practices.
  • dbt IDE could be more flexible with Git operations. Advanced users would benefit from features like git stash, more granular branch management, and better conflict-resolution tools directly in the IDE. This would remove friction during rapid iteration or when working across multiple branches. More built-in patterns for complex incremental modeling would be helpful for teams dealing with very high data volumes and dynamic product schemas.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

RudderStack
Founded: 2019
United States
rudderstack.com

Company Information

dbt Labs
Founded: 2016
United States
www.getdbt.com

Alternatives

Segment

Segment

Twilio

Alternatives

Hevo

Hevo

Hevo Data

Categories

Data Engineering Supported
Data Extraction Supported
Data Pipeline Supported
ETL Supported
Reverse ETL Supported
Web Analytics Supported

Categories

Big Data Supported
Data Catalog Supported
Data Engineering Supported
Data Integration Supported
Data Lineage Supported
Data Modeling Supported
Data Pipeline Supported

dbt powers the transformation layer of modern data pipelines. Once data has been ingested into a warehouse or lakehouse, dbt enables teams to clean, model, and document it so it’s ready for analytics and AI. With dbt, teams can: - Transform raw data at scale with SQL and Jinja. - Orchestrate pipelines with built-in dependency management and scheduling. - Ensure trust with automated testing and continuous integration. - Visualize lineage across models and columns for faster impact analysis. By embedding software engineering practices into pipeline development, dbt helps data teams build reliable, production-grade pipelines to accelerate time to insight, and deliver AI-ready data.

Data Preparation Supported

dbt brings rigor and scalability to data preparation by enabling teams to clean, transform, and structure raw data directly in the warehouse. Instead of siloed spreadsheets or manual workflows, dbt uses SQL and software engineering best practices to make data preparation reliable, repeatable, and collaborative. With dbt, teams can: - Clean and standardize data with reusable, version-controlled models. - Apply business logic consistently across all datasets. - Validate outputs through automated tests before data is exposed to analysts. - Document and share context so every prepared dataset comes with lineage and definitions. By treating data preparation as code, dbt ensures that prepared datasets aren’t just quick fixes — they’re trusted, governed, and production-ready assets that scale with the business.

Data Quality Supported
DataOps Supported
ETL Supported

dbt modernizes the “T” in ETL: Transformation. Instead of relying on legacy pipelines or black-box transformations, dbt empowers data teams to build, test, and document transformations directly inside the data warehouse or lakehouse. With dbt, teams can: - Transform raw data into analytics-ready models using SQL and Jinja. - Ensure reliability with built-in testing, version control, and CI/CD. - Standardize workflows across teams with reusable models and shared documentation. - Leverage modern platforms like Snowflake, Databricks, BigQuery, and Redshift for scalable transformation. By focusing on the transformation layer, dbt helps organizations shorten pipeline development cycles, reduce data debt, and deliver trusted insights faster — complementing ingestion and loading tools in a modern ELT stack.

Semantic Layer Supported

ETL Features

Data Analysis Not Supported
Data Filtering Supported
Data Quality Control Supported
Job Scheduling Not Supported
Match & Merge Not Supported
Metadata Management Not Supported
Non-Relational Transformations Not Supported
Version Control Not Supported

Big Data Features

Collaboration Supported
Data Blends Not Supported
Data Cleansing Supported
Data Mining Not Supported
Data Visualization Not Supported
Data Warehousing Not Supported
High Volume Processing Not Supported
No-Code Sandbox Not Supported
Predictive Analytics Not Supported
Templates Not Supported

Data Lineage Features

Database Change Impact Analysis Supported
Filter Lineage Links Supported
Implicit Connection Discovery Not Supported
Lineage Object Filtering Not Supported
Object Lineage Tracing Not Supported
Point-in-Time Visibility Not Supported
User/Client/Target Connection Visibility Not Supported
Visual & Text Lineage View Not Supported

Data Preparation Features

Collaboration Tools Supported
Data Access Not Supported
Data Blending Supported
Data Cleansing Supported
Data Governance Not Supported
Data Mashup Not Supported
Data Modeling Not Supported
Data Transformation Not Supported
Machine Learning Not Supported
Visual User Interface Not Supported

Integrations

Amazon Redshift Supported
Google Cloud BigQuery Supported
Orchestra Supported
Snowflake Supported
Amazon Kinesis Supported
Analytify AI Not Supported
Apache Kafka Supported
AppsFlyer Supported
Datakin Not Supported
Google Cloud Pub/Sub Supported
Heap Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Lytics Supported
Mixpanel Supported
PopSQL Not Supported
Select Star Not Supported
Snowflake CoCo Not Supported
Spresso Not Supported
definity Not Supported

Integrations

Amazon Redshift Supported
Google Cloud BigQuery Supported
Orchestra Supported
Snowflake Supported
Amazon Kinesis Not Supported
Analytify AI Supported
Apache Kafka Not Supported
AppsFlyer Not Supported
Datakin Supported
Google Cloud Pub/Sub Not Supported
Heap Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Lytics Not Supported
Mixpanel Not Supported
PopSQL Supported
Select Star Supported
Snowflake CoCo Supported
Spresso Supported
definity Supported
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