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About

RedHen Labs is an Amazon advertising console built for operators who care about real profit, not vanity metrics. It calculates true net margin per ASIN after COGS, FBA and referral fees, returns, and PPC spend — the actual number, not ACoS. Nightly, it analyzes every keyword and target and queues bid changes, keyword harvests, and negatives for your one-click approval, with a full audit trail and instant undo. It also automates Amazon review requests and throttles ad spend on low-stock SKUs. Pricing is flat-rate starting at $19/mo — never a percentage of ad spend. Supports US, CA, MX, and BR marketplaces. Official Amazon Advertising Partner.

About

We help businesses manage paid search marketing campaigns (PPC campaigns) on Google Ads, Microsoft Ads, and Amazon Advertising. We build customized machine learning models for our client. This enables us to adapt to market changes rapidly and provides our clients unique bid strategy advantage over conventional ones. Our web-based UI gives you the ability to monitor performance in an intuitive and familiar way. Guide our models to your desired objectives and target numbers directly in the app. Our systems generate updated bids for your campaigns constantly, ensuring that your bids are always optimized. SmartLens has proven performance gains versus network-based automated solutions, e.g. Conversion Optimizer/Target CPA.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Amazon sellers who run PPC campaigns or require review request automation.

Audience

Companies that need a PPC and paid search optimization software solution

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$19/month
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

RedHen Labs
Founded: 2025
United States
www.rrw-ads.com

Company Information

SmartLens Analytics
Founded: 2017
United States
www.smartlensanalytics.com

Alternatives

Alternatives

Perpetua

Perpetua

Perpetua Labs
Prism by Calibrated Intelligence

Prism by Calibrated Intelligence

Calibrated Intelligence

Categories

PPC

Categories

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Integrations

Amazon
Amazon Ads
Google Ads
Microsoft Advertising

Integrations

Amazon
Amazon Ads
Google Ads
Microsoft Advertising
Claim RedHen Labs and update features and information
Claim RedHen Labs and update features and information
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