R

R

The R Foundation
Robyn

Robyn

Meta
+
+

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About

R is a language and environment for statistical computing and graphics. It is a GNU project which is similar to the S language and environment which was developed at Bell Laboratories (formerly AT&T, now Lucent Technologies) by John Chambers and colleagues. R can be considered as a different implementation of S. There are some important differences, but much code written for S runs unaltered under R. R provides a wide variety of statistical (linear and nonlinear modelling, classical statistical tests, time-series analysis, classification, clustering, …) and graphical techniques, and is highly extensible. The S language is often the vehicle of choice for research in statistical methodology, and R provides an Open Source route to participation in that activity. One of R’s strengths is the ease with which well-designed publication-quality plots can be produced, including mathematical symbols and formulae where needed.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

DevOps teams in need of a statistical computing and graphics solution

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version Supported
Free Trial Not Supported

Pricing

Free
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

The R Foundation
www.r-project.org

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Alternatives

Alternatives

ndCurveMaster

ndCurveMaster

SigmaLab Tomas Cepowski
DataMelt

DataMelt

jWork.ORG

Categories

Categories

Integrations

AnyIP Supported
Claude Sonnet 5.5 Supported
CodeFactor Supported
Cohere Supported
DagsHub Supported
ERNIE 4.5 Turbo Supported
Falcon Mamba 7B Supported
GPT-5.1-Codex-Max Supported
GPT-5.2-Codex Supported
Gemini Enterprise Supported
Grok 4 Supported
Grok 4 Fast Supported
Holo4 Supported
Muse Wonder Full Supported
OpenAI Bel Supported
OpenAI o3 Supported
Qwen3 Supported
Refraction Supported
Trino Supported
Zepl Supported

Integrations

AnyIP Not Supported
Claude Sonnet 5.5 Not Supported
CodeFactor Not Supported
Cohere Not Supported
DagsHub Not Supported
ERNIE 4.5 Turbo Not Supported
Falcon Mamba 7B Not Supported
GPT-5.1-Codex-Max Not Supported
GPT-5.2-Codex Not Supported
Gemini Enterprise Not Supported
Grok 4 Not Supported
Grok 4 Fast Not Supported
Holo4 Not Supported
Muse Wonder Full Not Supported
OpenAI Bel Not Supported
OpenAI o3 Not Supported
Qwen3 Not Supported
Refraction Not Supported
Trino Not Supported
Zepl Not Supported
Claim R and update features and information
Claim R and update features and information
Claim Robyn and update features and information
Claim Robyn and update features and information