R

R

The R Foundation
Robyn

Robyn

Meta
+
+

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About

R is a language and environment for statistical computing and graphics. It is a GNU project which is similar to the S language and environment which was developed at Bell Laboratories (formerly AT&T, now Lucent Technologies) by John Chambers and colleagues. R can be considered as a different implementation of S. There are some important differences, but much code written for S runs unaltered under R. R provides a wide variety of statistical (linear and nonlinear modelling, classical statistical tests, time-series analysis, classification, clustering, …) and graphical techniques, and is highly extensible. The S language is often the vehicle of choice for research in statistical methodology, and R provides an Open Source route to participation in that activity. One of R’s strengths is the ease with which well-designed publication-quality plots can be produced, including mathematical symbols and formulae where needed.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

DevOps teams in need of a statistical computing and graphics solution

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Free
Free Version Supported
Free Trial Not Supported

Pricing

Free
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

The R Foundation
www.r-project.org

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Alternatives

Alternatives

ndCurveMaster

ndCurveMaster

SigmaLab Tomas Cepowski
DataMelt

DataMelt

jWork.ORG

Categories

Categories

Integrations

Claude Sonnet 3.7 Supported
Codestral Supported
ERNIE 4.5 Supported
GLM-5.3 Supported
GPT Pilot Supported
GPT-5.6 Sol Supported
GPT-6.1 Sol Supported
Gemini 3.7 Flash Supported
Gemma 2 Supported
Grok 3 Supported
Grok 4.1 Supported
Grok 4.3 Supported
Grok 4.5 Supported
Llama 3.2 Supported
Modelscape Supported
OpenAI Bel Supported
RStudio Supported
Sublime Text Supported
SwapCode AI Supported
Timbr.ai Supported

Integrations

Claude Sonnet 3.7 Not Supported
Codestral Not Supported
ERNIE 4.5 Not Supported
GLM-5.3 Not Supported
GPT Pilot Not Supported
GPT-5.6 Sol Not Supported
GPT-6.1 Sol Not Supported
Gemini 3.7 Flash Not Supported
Gemma 2 Not Supported
Grok 3 Not Supported
Grok 4.1 Not Supported
Grok 4.3 Not Supported
Grok 4.5 Not Supported
Llama 3.2 Not Supported
Modelscape Not Supported
OpenAI Bel Not Supported
RStudio Not Supported
Sublime Text Not Supported
SwapCode AI Not Supported
Timbr.ai Not Supported
Claim R and update features and information
Claim R and update features and information
Claim Robyn and update features and information
Claim Robyn and update features and information