Segment

Segment

Twilio
+
+

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About

Consolidate all your stores, payment gateways and Google Analytics in a single app. Powerful business analytics on sales, products, subscriptions, customers and visitors. PayPal, Stripe, WooCommerce, Etsy, Shopify, Google Analytics, your critical business information is scattered across merchant providers, shopping cart systems and website analytics. It’s full of duplicates, missing information and out-of-sync records. Since you don’t get accurate, consolidated data, you end up making big decisions with trial & error. These results in losses lost opportunities, high churn, increased efforts, and a perpetual state of confusion and chaos. You will get a single source of truth for your orders, products and customers. You will see all the important stats at a glance. You can create custom reports, drill-down and segment instantly. What’s current revenue, which products are trending, what’s the best time to sell, which products to upsell, who are your top customers, etc.

About

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Businesses searching for a solution to consolidate all their stores and payment gateways

Audience

Every company that needs a customer data foundation

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$20 per month
Free Version Supported
Free Trial Not Supported

Pricing

$120 per month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.0 / 5
ease 5.0 / 5
features 4.5 / 5
design 5.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • Intuitive UI & workflows for managing data pipelines. Prebuilt integration with hundreds of apps & platform. Consolidates customer data from diverse sources into unifies profiles.
  • Twilio Segment serves as a powerful customer data platform, allowing businesses to consolidate & manage customer data from various sources, creating unified for enhanced understanding.

Cons

  • The major con about Twilio Segment is its complex pricing plans makes it expensive to use it on a scale.
  • The pricing model may vary based on the usage & businesses need to carefully assess their data processing & storage requirements to manage cost effectively.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Putler
India
www.putler.com

Company Information

Twilio
Founded: 2011
United States
segment.com

Alternatives

Alternatives

Mortar

Mortar

MortarAI

Categories

Payment Analytics Supported
RFM Analysis Supported

Categories

Account Based Marketing Features

Analytics Not Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Not Supported
Lead Scoring Not Supported
Progress Tracking Not Supported
Prospecting Tools Not Supported
Target Account Identification Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Data Management Features

Customer Data Supported
Data Analysis Supported
Data Capture Supported
Data Integration Supported
Data Migration Supported
Data Quality Control Supported
Data Security Supported
Information Governance Supported
Master Data Management Supported
Match & Merge Supported

Data Quality Features

Address Validation Not Supported
Data Deduplication Supported
Data Discovery Supported
Data Profililng Supported
Master Data Management Supported
Match & Merge Supported
Metadata Management Not Supported

Master Data Management Features

Data Governance Supported
Data Masking Supported
Data Source Integrations Supported
Hierarchy Management Not Supported
Match & Merge Supported
Metadata Management Not Supported
Multi-Domain Supported
Process Management Supported
Relationship Mapping Supported
Visualization Not Supported

Personalization Features

A/B Testing Not Supported
Abandoned Cart Saver Not Supported
Account Based Marketing Supported
Behavioral Targeting Supported
Campaign Segmentation Supported
Content Analytics Not Supported
Contextual Targeting Supported
Customer Profiles Supported
Experience Management Supported
Recommendation Engine Supported
Website Personalization Supported

Integrations

Google Analytics Supported
Mailchimp Supported
Stripe Supported
ActiveCampaign Not Supported
Adobe Marketo Engage Not Supported
Attlaz Not Supported
Echobox Not Supported
Encharge Not Supported
Indicative Not Supported
Ketch Not Supported
Mapp Marketing Cloud Not Supported
Octane11 Not Supported
Pineapple Builder Not Supported
Refiner Not Supported
SessionStack Not Supported
Sprinkle Not Supported
Voucherify Not Supported
Yandex Metrica Not Supported
impact.com/advocate Not Supported
n8n Not Supported

Integrations

Google Analytics Supported
Mailchimp Supported
Stripe Supported
ActiveCampaign Supported
Adobe Marketo Engage Supported
Attlaz Supported
Echobox Supported
Encharge Supported
Indicative Supported
Ketch Supported
Mapp Marketing Cloud Supported
Octane11 Supported
Pineapple Builder Supported
Refiner Supported
SessionStack Supported
Sprinkle Supported
Voucherify Supported
Yandex Metrica Supported
impact.com/advocate Supported
n8n Supported
Claim Putler and update features and information
Claim Putler and update features and information
Claim Segment and update features and information
Claim Segment and update features and information