PureCars vs. PureFi Comparison Chart

CDK is a secure, SOC 2-compliant dealership software solution provider who’s fully integrated for all areas of the automotive dealership — from the Front Office, Back Office, Service and Parts, and all areas in between. Our mission is to help dealers sell and service more cars and run more efficient operations by developing solutions and services that streamline workflows, most notably the CDK Dealership Xperience Platform. Dealers can choose from six scalable suites—Foundations, Fundamentals, Vehicle Inventory, Modern Retail, Fixed Operations, and Intelligence—tailored to franchise, independent, and multi-rooftop needs. With over five decades in automotive software and 15,000+ dealers served, CDK offers scalable suites tailored to any dealership size — all with secure infrastructure, real-time data flow, and measurable performance impact.

Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

Vehicle Acquisition Network (VAN) is an advanced vehicle sourcing platform built for auto dealerships that want to acquire more used inventory directly from private sellers. Rather than relying on auctions or trade-ins, VAN helps dealers identify, contact, and acquire vehicles from consumers in their local market—faster, more affordably, and at higher margins. VAN’s platform includes live FSBO listings, VIN decoding, market valuation tools, automated outreach, CRM-style lead management, and team performance tracking. The software integrates with major trade-in tools like KBB ICO and AccuTrade, and scales to support solo buyers or entire acquisition teams. For dealers who want results without adding headcount, VAN also offers a Managed Buyer program—an all-inclusive service with a dedicated buyer who handles outreach, negotiation, and appointment setting on your behalf. Vehicle Acquisition Network is trusted by hundreds of franchise and independent dealers across North America.

Evertune is the Generative Engine Optimization (GEO) platform that helps brands improve visibility in AI search across ChatGPT, AI Overview, AI Mode, Gemini, Claude, Perplexity, Meta, DeepSeek and Copilot. Why Leading Enterprise Marketers Choose Evertune: Data Science at Scale 1M+ monthly custom prompts per brand across all major LLMs for statistically confident brand monitoring and competitive intelligence. Actionable Strategy, Not Just Dashboards: Specific content, messaging and distribution tactics that increase your AI search visibility. Dedicated Customer Success: Hands-on training and strategic guidance to turn insights into improved performance in AI search. Built for AI search as a channel: Organic visibility today, paid advertising and commerce tomorrow. Proven Leadership: Founded by The Trade Desk veterans who pioneered data-driven digital advertising. Backed by data scientists from OpenAI, Meta and other AI leaders.

BoldTrail, the #1 rated real estate platform, is built to power your entire brokerage with next-generation technology your agents will use and love. Showcase your unique brand with customizable websites for your company, offices, and every agent. Maximize lead capture with a modern, portal-like consumer search experience and intelligent behavior tracking. Hyper-local area pages, home valuation pages and options for rich lifestyle data keep customers searching with your brokerage as the local experts. The most robust lead gen tools on the market help your brokerage, teams & agents effectively drive new business - no matter their budget. Empower your agents to generate free leads instantly with our simple to use landing pages & IDX squeeze pages. Drive more leads with higher quality and lower cost through in-house tools built within the platform. Diversify lead sources with our automated social media posting, integrated Google and Facebook advertising, custom text codes and more.

Exclaimer is the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. With its award-winning tools, organizations can simplify the management of email signatures to deliver consistent branding, promote marketing campaigns and company news, gather real-time customer feedback, and much more. Over 60,000 organizations in 150+ countries rely on Exclaimer for their email signature solutions. Its diverse customer base includes Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. So, whether you work with Office 365, Google Workspace or Exchange, we can re-energize your sign off.

FrontFace is a powerful, on premise Digital Signage & Kiosk Software product (no SaaS), which allows you to easily setup flexible and very reliable interactive kiosk terminals, touchscreen frontends as well as non-interactive public displays and digital signage applications, advertising or information displays, self-service kiosks, etc. FrontFace can display any kind of media format, no matter whether you want to display text, pictures, photos, PDFs, videos, news ticker tapes or even entire Web pages (HTML5). But really the best news is that you can use ANY Windows application that is capable of printing for producing high quality HD content for your display. Use PowerPoint, Word, Excel, etc. to create content for your playlists. Stick to the tools you are used to without having to invest in learning how to use a new, complex design application! Content management is super-easy with FrontFace. No programming skills are needed!

MikMak’s Where to Buy Shoppable Solutions help multichannel brands drive sales, grow market share, and increase profitability while reducing costs across categories such as CPG, Grocery, Alcohol, Beauty, Personal Care, Pet Care, Home Care, Consumer Electronics, Home Appliances, Toys, and more. With MikMak Insights, brands gain real-time eCommerce analytics on the channels, campaigns, creative, and audiences that drive conversions. All data is presented in a single, easy-to-use dashboard, enabling informed decisions across the organization. Operating in over 100 countries with 8,000+ media and retailer partners worldwide, MikMak provides brand, retailer, and consumer insights to guide decision-making and drive measurable business results.

Bullseye is the visionary store and dealer locator platform that wins more customers. Beyond just a standard locator, Bullseye enables companies to engage customers with local content, increase lead capture, drive traffic, and improve relationships with dealers, agents, and other partners. With SEO-friendly landing pages, automated real-time lead management, and more, Bullseye is the locator that partners love. Easily integrate partner pages on your website to showcase their work with your products, build trust with customers, and turn your ordinary locator into a lead generating machine. With 20 years of experience, Bullseye includes all the features you'd expect from a modern locator: user-friendly search interfaces, a robust API, in-depth reporting, 3rd-party integrations, and extensive tools to manage locations, users, categories, and custom data fields. It's a comprehensive solution to manage all your location data and drive customers to stores, dealers, agents, and more.