Related Products
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About
PressPlay is a fully autonomous platform that uses generative AI to create, test, and scale Google Play store experiments without manual effort. It is designed to replace traditional spreadsheet-driven ASO workflows by automatically generating hypotheses, creative assets, and copy based on app data and market trends. Once connected to the Google Play Console, the platform queues, launches, and monitors experiments around the clock under user-defined guardrails, enabling teams to run dozens of tests simultaneously. Its automation engine analyzes performance signals in real time, identifies winning patterns, scales successful variations, and terminates underperforming tests early to maintain efficiency. PressPlay also aggregates learnings across experiments, providing centralized insights, filtering by locale or asset type, and reducing reporting time from hours to minutes.
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About
In 2014, Storemaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets and understand user behavior. Our methodology is underpinned by the right combination of technological and human input. With predictive testing and proprietary machine-learning algorithms, our platform tells you precisely what designs work best for your app store page in order to increase conversion rates and reduce cost per install. Our first-class professional services—informed by unmatched data and experience—help guide you in testing the most impactful marketing assets and developing a strong, long-term App Store Optimization strategy that brings continued success. Gain intimate insights into the road to install and let those learnings feed your overall marketing efforts.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Mobile app publishers and growth teams that want to automate and scale app optimization experiments to increase installs
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Audience
App developers seeking a solution to manage their projects
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationPressPlay
United States
www.pressplay.run/
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Company InformationStoremaven
Founded: 2014
Israel
www.storemaven.com
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Categories |
Categories |
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App Store Optimization (ASO) Features
A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis
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