RobynMeta
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About
Uncover under-performing campaigns so you can quickly shift ad spend based on your simulation results and maintain your overall budget. We use a probabilistic and windowless measurement that leverages time-series data from your ecommerce platform and marketing channels to get to the heart of what moved the needle. Using your brand’s historical data, forecast the revenue and ROAS of your campaigns at any adjusted spend amount before you change anything. Connect all of your channels in just 10 minutes with our easy, one-time onboarding. You’ll get actionable insights 48 hours later. Marketers can quantify and benchmark the impact of cross-channel awareness on organic search, direct traffic, and other campaigns via.
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About
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
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Platforms Supported
Windows
Not Supported
Mac
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Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Omni-channel brands looking for a solution for media measurement and optimization
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Audience
Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way
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Support
Phone Support
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24/7 Live Support
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Online
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Support
Phone Support
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24/7 Live Support
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Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
No information available.
Free Version
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Free Trial
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Pricing
Free
Free Version
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Free Trial
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Reviews/
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Reviews/
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Training
Documentation
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Webinars
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Live Online
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In Person
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Training
Documentation
Supported
Webinars
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Live Online
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In Person
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Company InformationPrescient AI
Founded: 2019
United States
www.prescient-ai.io
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Company InformationMeta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/
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Categories |
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Integrations
Facebook
Supported
Amazon S3
Supported
Facebook Ads
Not Supported
Google Ads
Supported
Google Analytics
Supported
Instagram
Supported
Instagram Ads
Not Supported
Klaviyo
Supported
Meta Ads
Not Supported
Meta Pixel
Not Supported
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Integrations
Facebook
Supported
Amazon S3
Not Supported
Facebook Ads
Supported
Google Ads
Not Supported
Google Analytics
Not Supported
Instagram
Not Supported
Instagram Ads
Supported
Klaviyo
Not Supported
Meta Ads
Supported
Meta Pixel
Supported
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