Robyn

Robyn

Meta
+
+

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About

Uncover under-performing campaigns so you can quickly shift ad spend based on your simulation results and maintain your overall budget. We use a probabilistic and windowless measurement that leverages time-series data from your ecommerce platform and marketing channels to get to the heart of what moved the needle. Using your brand’s historical data, forecast the revenue and ROAS of your campaigns at any adjusted spend amount before you change anything. Connect all of your channels in just 10 minutes with our easy, one-time onboarding. You’ll get actionable insights 48 hours later. Marketers can quantify and benchmark the impact of cross-channel awareness on organic search, direct traffic, and other campaigns via.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Omni-channel brands looking for a solution for media measurement and optimization

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Free
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Prescient AI
Founded: 2019
United States
www.prescient-ai.io

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Alternatives

Alternatives

JustControl.it

JustControl.it

GRAHAMSTOWN LIMITED

Categories

Categories

Integrations

Facebook Supported
Amazon S3 Supported
Facebook Ads Not Supported
Google Ads Supported
Google Analytics Supported
Instagram Supported
Instagram Ads Not Supported
Klaviyo Supported
Meta Ads Not Supported
Meta Pixel Not Supported
Pinterest Supported
Shopify Supported
Snapchat Supported
TikTok Supported
X (Twitter) Supported

Integrations

Facebook Supported
Amazon S3 Not Supported
Facebook Ads Supported
Google Ads Not Supported
Google Analytics Not Supported
Instagram Not Supported
Instagram Ads Supported
Klaviyo Not Supported
Meta Ads Supported
Meta Pixel Supported
Pinterest Not Supported
Shopify Not Supported
Snapchat Not Supported
TikTok Not Supported
X (Twitter) Not Supported
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