Postal vs. Smartmail Marketing Comparison


Postal	Smartmail Marketing Canada Post	+	+
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About Founded in 2020 in San Luis Obispo, California, Postal is the leading Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal enables customers to create meaningful and impactful human connections with prospects, partners, customers, and employees. Learn more at postal. Postal works within your go-to-market tech stack, adding the impact of offline marketing without adding extra steps to your existing workflows. Scale, execute, and track offline campaigns to grow your business. With Postal’s global online marketplace, you can start sending the perfect item faster and easier. Automate offline sends from your marketing automation or sales engagement tools. Scale and track the offline efforts that are working. See data your way in the place that makes the most sense. Integrate with your CRM for a single source of truth.	About Smartmail Marketing is Canada Post's direct-mail marketing service for organizations that want to reach existing or prospective customers by postal delivery. Campaigns can use Neighbourhood Mail, Personalized Mail or Postal Code Targeting, with audience selection using geographic, demographic and address data. Businesses may plan campaigns through Canada Post's online targeting and campaign tools, or work with Canada Post experts and independent Smartmail Marketing partners for audience development, creative design, printing, mail preparation and delivery. The service supports standalone mailings and campaigns coordinated with digital channels, including promotional pieces such as postcards, letters, brochures and flyers. Campaign scope, targeting, formats and postage depend on the sender's objectives and selected mail product. It is a postal and marketing service rather than one standalone software application.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Organizations that want to generate leads, increase sales velocity, and retain happy customers.	Audience Businesses and organizations seeking to reach prospective or existing customers in Canada through targeted direct-mail campaigns.
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing Campaign costs depend on objectives and scope. Rates and applicable fees vary by mail service and campaign; Canada Post publishes separate rate information for Neighbourhood Mail, Personalized Mail, and Postal Code Targeting. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Not Supported Webinars Not Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Postal Founded: 2019 United States www.postal.com	Company Information Canada Post Founded: 1981 Canada www.canadapost-postescanada.ca/cpc/en/commercial/marketing/campaign/direct-mail/direct-mail-smm.page
Alternatives Giftagram	Alternatives DocuPost
Giftsenda	DirectMail2.0 DirectMail2.0, LLC. 5.0 out of 5 stars
Reachdesk	Postage.to
Sendoso 4.0 out of 5 stars	WriteToMail
Alyce Sendoso View All	PostKnock MedAlly LLC View All
Categories Account-Based Direct Mail Supported Corporate Gifting Supported Direct Mail Automation Supported Promotional Product Management Supported Swag Management Supported Virtual Event Platforms Supported	Categories Direct Mail Automation Supported
Direct Mail Automation Features A/B Testing Not Supported Analytics/Reporting Supported Campaign Management Supported Data Import/Export Supported Delivery Tracking Supported Design Management Supported Event Triggered Mailings Supported List Scrubbing Not Supported Mailing List Purchasing Not Supported Mailing Services Integration Not Supported Pre-made Templates Supported Printing Services Integration Supported Response Alerts Not Supported Show More Features Virtual Event Platforms Features Alerts/Notifications Supported Attendee Management Supported Customizable Branding Supported Event Management Supported File Sharing Not Supported Lead Capture Supported Live Audio/Video Chat Supported Live Text Chat Supported Mobile Access Supported Moderation Supported Pre-made Templates Supported Presentation Tools Supported Q&A Supported Reporting/Analytics Supported Social Media Promotion Not Supported Surveys/Polls Supported Virtual Booths Supported Virtual Lobby Supported
Integrations Adobe Marketo Engage Supported Calendly Supported Chili Piper Supported HostBill Supported HubSpot Content Hub Supported HubSpot Marketing Hub Supported Outreach Supported Salesforce Supported Salesloft Supported Shopify Supported SwagUp Supported Zapier Supported Show More Integrations View All 12 Integrations	Integrations Adobe Marketo Engage Not Supported Calendly Not Supported Chili Piper Not Supported HostBill Not Supported HubSpot Content Hub Not Supported HubSpot Marketing Hub Not Supported Outreach Not Supported Salesforce Not Supported Salesloft Not Supported Shopify Not Supported SwagUp Not Supported Zapier Not Supported Show More Integrations
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