Poplar

Poplar

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About

Create direct mail campaigns in minutes. Meet Poplar, an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns. Set up and deploy both one-time and programmatic campaigns in minutes through our platform, with easy connections to leading marketing automation platforms, e-commerce stores, and cloud connectors. Customize imagery and text on a 1-1 basis with dynamic HTML templates for a range of formats. Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options. Mail one piece or mail a million at best-in-class per piece rates, with no SaaS fees or subscription fees whatsoever. Multivariate testing capabilities are built right into the platform, enabling marketers to test and optimize on any number of channel factors easily and efficiently.

About

Too many customers are a good thing! These top-of-funnel campaigns reach customers who haven’t purchased your brand and can scale to over 200MM US households. We target using interest and behavioral data and build audience personas from lookalike models based on your CRM. By testing multiple audiences and data sets, we continually optimize what works for you. Don’t let website visits slip away. These highly effective mid-funnel campaigns use identity resolution to match website visits to mailing addresses so that you can re-target visitors with Direct Mail. Programmatic triggers allow you customize sends based on website activity (page visits, traffic source) and sync deployments with other media channels such as email and social. Increase lifetime value. These bottom of funnel campaigns drive the highest conversion rates by incentivizing repeat purchases and winning back lapsed customers.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies that want to create direct mail campaigns in minutes

Audience

Marketers that want to send direct mail campaigns

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Share Local Media
Founded: 2016
United States
heypoplar.com

Company Information

Postie
Founded: 2017
United States
postie.com

Alternatives

Alternatives

DM20.ai

DM20.ai

DirectMail2.0
Poplar

Poplar

Share Local Media

Categories

Categories

Direct Mail Automation Features

A/B Testing Supported
Analytics/Reporting Supported
Campaign Management Supported
Data Import/Export Not Supported
Delivery Tracking Supported
Design Management Supported
Event Triggered Mailings Supported
List Scrubbing Not Supported
Mailing List Purchasing Supported
Mailing Services Integration Supported
Pre-made Templates Not Supported
Printing Services Integration Supported
Response Alerts Not Supported

Integrations

ActiveCampaign Supported
Adobe Marketo Engage Supported
Automate.io Supported
Blueshift Supported
Cordial Supported
Drip Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
HubSpot Marketing Hub Supported
Iterable Supported
Klaviyo Supported
Leanplum Supported
Mailchimp Supported
Ortto Supported
Rejoiner Supported
Sailthru Supported
Shopify Supported
Wufoo Supported
Zapier Supported

Integrations

ActiveCampaign Not Supported
Adobe Marketo Engage Not Supported
Automate.io Not Supported
Blueshift Not Supported
Cordial Not Supported
Drip Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
HubSpot Marketing Hub Not Supported
Iterable Not Supported
Klaviyo Not Supported
Leanplum Not Supported
Mailchimp Not Supported
Ortto Not Supported
Rejoiner Not Supported
Sailthru Not Supported
Shopify Not Supported
Wufoo Not Supported
Zapier Not Supported
Claim Poplar and update features and information
Claim Poplar and update features and information
Claim Postie and update features and information
Claim Postie and update features and information