PoplarShare Local Media
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Related Products
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About
Create direct mail campaigns in minutes. Meet Poplar, an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail campaigns. Set up and deploy both one-time and programmatic campaigns in minutes through our platform, with easy connections to leading marketing automation platforms, e-commerce stores, and cloud connectors. Customize imagery and text on a 1-1 basis with dynamic HTML templates for a range of formats. Reach your abandoned cart site visitors via direct mail, upload custom lists, and build any cross-sell or existing customer triggers, all with a variety of postage, speed, and cadence options. Mail one piece or mail a million at best-in-class per piece rates, with no SaaS fees or subscription fees whatsoever. Multivariate testing capabilities are built right into the platform, enabling marketers to test and optimize on any number of channel factors easily and efficiently.
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About
Too many customers are a good thing! These top-of-funnel campaigns reach customers who haven’t purchased your brand and can scale to over 200MM US households. We target using interest and behavioral data and build audience personas from lookalike models based on your CRM. By testing multiple audiences and data sets, we continually optimize what works for you. Don’t let website visits slip away. These highly effective mid-funnel campaigns use identity resolution to match website visits to mailing addresses so that you can re-target visitors with Direct Mail. Programmatic triggers allow you customize sends based on website activity (page visits, traffic source) and sync deployments with other media channels such as email and social. Increase lifetime value. These bottom of funnel campaigns drive the highest conversion rates by incentivizing repeat purchases and winning back lapsed customers.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies that want to create direct mail campaigns in minutes
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Audience
Marketers that want to send direct mail campaigns
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationShare Local Media
Founded: 2016
United States
heypoplar.com
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Company InformationPostie
Founded: 2017
United States
postie.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Direct Mail Automation Features
A/B Testing
Supported
Analytics/Reporting
Supported
Campaign Management
Supported
Data Import/Export
Not Supported
Delivery Tracking
Supported
Design Management
Supported
Event Triggered Mailings
Supported
List Scrubbing
Not Supported
Mailing List Purchasing
Supported
Mailing Services Integration
Supported
Pre-made Templates
Not Supported
Printing Services Integration
Supported
Response Alerts
Not Supported
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Integrations
ActiveCampaign
Supported
Adobe Marketo Engage
Supported
Automate.io
Supported
Blueshift
Supported
Cordial
Supported
Drip
Supported
HubSpot CRM
Supported
HubSpot Customer Platform
Supported
HubSpot Marketing Hub
Supported
Iterable
Supported
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Integrations
ActiveCampaign
Not Supported
Adobe Marketo Engage
Not Supported
Automate.io
Not Supported
Blueshift
Not Supported
Cordial
Not Supported
Drip
Not Supported
HubSpot CRM
Not Supported
HubSpot Customer Platform
Not Supported
HubSpot Marketing Hub
Not Supported
Iterable
Not Supported
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