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About

Popbrain is the AI powered performance marketing platform that blends the precision of CPC advertising, the authenticity of creator marketing, and the efficiency of a self serve DSP. Popbrain turns your promotions into AI-matched native ads delivered by trusted social creators your audience already follows, blending seamlessly into social feeds and driving higher CTR, lower CPC, and stronger conversions.

About

Whichit are the masters and leaders of Interactive Commercial Content: a cutting-edge technology that can be delivered anywhere to increase engagement, build new revenue streams and gain actionable insight. Using visual, interactive and responsive smart units, you can open a dialog with your audience. With a high engagement rate, get user feedback and navigate potential clients based on their preferences. A unique ability to run interactive units on multiple channels. Generates higher performance on social media, Google Ads, publishers, in-App and IM, making advertising and marketing measurable and cost effective. ICC outperforms traditional content, banners & posts, and continuously exceeds client expectations. With interactive rich media units, strengthen the relationship with your audience and create high performing campaigns.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams, advertisers, digital agencies, brands, and businesses looking to manage and optimize advertising campaigns, native ads, and creator-led marketing initiatives.

Audience

Small to medium-sized companies interested in managing campaigns and increasing customer engagement via a browser-based commercial marketing platform

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Contact Sales
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Popbrain is a refreshing shift from traditional influencer marketing and generic ad platforms. Instead of paying upfront for posts or impressions, it operates on a performance-based CPC model powered by AI-matched creators. What stands out is how the platform blends creator authenticity with measurable performance marketing metrics. Campaign setup is straightforward, and the dashboard provides clear insights into impressions, clicks, CTR, and CPC. The ability to reach niche audiences through real social creators while only paying for verified clicks makes it highly ROI-focused. Compared to standard social ads, campaigns feel more native and engaging, which helps improve click-through rates and overall conversion performance. It’s especially useful for brands looking to drive app installs, website traffic, verified leads, or direct sales. Pros: AI-driven creator matching Performance-based CPC pricing Native ad integration through trusted creators Clear analytics and ROI tracking Strong engagement compared to traditional ads
  • I have been using Popbrain since last 6 months and have experienced high intent traffic that leads to sales and conversion. I have tried multiple campaigns with them and all of them have received genuine traffic which was really good from them.
  • Popbrain makes it very easy to create native-looking creator ads without managing dozens of Creators. The ad flow is simple, fast, and focused on performance rather than just views.

Cons

  • Some performance outcomes may require minimum spend levels to gather meaningful insights.
  • The platform is relatively new and doesn’t allow State wise targeting
  • The platform is still new, so some features and templates are limited. But they are improving at a rapid scale.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Popbrain
Founded: 2025
India
popbrain.ai/

Company Information

Whichit
Founded: 2014
United Kingdom
whichit.co

Alternatives

Alternatives

Spoutable

Spoutable

Proper Media

Categories

Categories

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Integrations

IFTTT
Mailchimp
Microsoft Dynamics 365
Slack
dotdigital Engagement Cloud

Integrations

IFTTT
Mailchimp
Microsoft Dynamics 365
Slack
dotdigital Engagement Cloud
Claim Popbrain and update features and information
Claim Popbrain and update features and information
Claim Whichit and update features and information
Claim Whichit and update features and information