Pathmatics

Pathmatics

Sensor Tower
+
+

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About

Pathmatics empowers brands with the digital marketing intelligence they need to seize new opportunities on digital and drive the next phase of business growth. With the broadest coverage in the industry including Facebook, Instagram, YouTube, Snapchat, TikTok, and more. Pathmatics provides the what, when, where, who, and how brands advertise - changing the way marketers win in digital. Spend less time pulling and aggregating reports. Simplify with our award winningly easy-to-use digital marketing intelligence platform. Confidently make decisions with the most robust and accurate digital advertiser database. Use our digital insights to pitch a new business and craft winning creative campaigns. Win more business, sell more product, and grow budgets.

About

Popbrain is the AI powered performance marketing platform that blends the precision of CPC advertising, the authenticity of creator marketing, and the efficiency of a self serve DSP. Popbrain turns your promotions into AI-matched native ads delivered by trusted social creators your audience already follows, blending seamlessly into social feeds and driving higher CTR, lower CPC, and stronger conversions.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketers and advertisers interested in a powerful ad intelligence solution

Audience

Marketing teams, advertisers, digital agencies, brands, and businesses looking to manage and optimize advertising campaigns, native ads, and creator-led marketing initiatives.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Contact Sales
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Popbrain is a refreshing shift from traditional influencer marketing and generic ad platforms. Instead of paying upfront for posts or impressions, it operates on a performance-based CPC model powered by AI-matched creators. What stands out is how the platform blends creator authenticity with measurable performance marketing metrics. Campaign setup is straightforward, and the dashboard provides clear insights into impressions, clicks, CTR, and CPC. The ability to reach niche audiences through real social creators while only paying for verified clicks makes it highly ROI-focused. Compared to standard social ads, campaigns feel more native and engaging, which helps improve click-through rates and overall conversion performance. It’s especially useful for brands looking to drive app installs, website traffic, verified leads, or direct sales. Pros: AI-driven creator matching Performance-based CPC pricing Native ad integration through trusted creators Clear analytics and ROI tracking Strong engagement compared to traditional ads
  • I have been using Popbrain since last 6 months and have experienced high intent traffic that leads to sales and conversion. I have tried multiple campaigns with them and all of them have received genuine traffic which was really good from them.
  • Popbrain makes it very easy to create native-looking creator ads without managing dozens of Creators. The ad flow is simple, fast, and focused on performance rather than just views.

Cons

  • Some performance outcomes may require minimum spend levels to gather meaningful insights.
  • The platform is relatively new and doesn’t allow State wise targeting
  • The platform is still new, so some features and templates are limited. But they are improving at a rapid scale.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Sensor Tower
Founded: 2013
United States
www.pathmatics.com

Company Information

Popbrain
Founded: 2025
India
popbrain.ai/

Alternatives

Alternatives

Categories

Ad Intelligence Supported
Ad Spy Supported
Advertising Agency Supported

Categories

Advertising Supported

Integrations

Facebook Supported
Instagram Supported
Snapchat Supported
TikTok Supported
TikTok Ads Supported
TikTok Shop Supported
YouTube Supported

Integrations

Facebook Not Supported
Instagram Not Supported
Snapchat Not Supported
TikTok Not Supported
TikTok Ads Not Supported
TikTok Shop Not Supported
YouTube Not Supported
Claim Pathmatics and update features and information
Claim Pathmatics and update features and information
Claim Popbrain and update features and information
Claim Popbrain and update features and information