PathFactory

PathFactory

5.0 out of 5 stars
PathFactory StoryStream

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PathFactory:

About

Accelerate B2B buyer journeys with intelligent, omnichannel content experiences that engage buyers, elevate marketing and enable sales. From creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the experiences buyers want. These challenges have only gotten worse as the pandemic drove B2B buyers and customers to rapidly increase their content consumption and adopt more consumer-style behaviors at work. Get the most out of every (expensive) click by giving your audience everything they need in real-time. Focus your sales and marketing efforts where your audience is spending the most time. Reduce friction by building real-time content journeys using AI and eliminating hard gating. Create micro-personalized content journeys for your audience in real time based on their content consumption history.
StoryStream:

About

Seamlessly activate real content created by customers, experts, fans and influencers across your marketing. Grow brand engagement, trust and sales. Customers trust real content created by real people more than traditional marketing when deciding what to buy. Brands understand the potential power of user-generated content but how do they integrate it into their marketing in a seamless, scalable, and compliant way? That's why we created StoryStream. StoryStream solves the challenge of acquiring user-generated and other forms of high-impact, authentic content and seamlessly delivering it across the online buying journey. The result is increased engagement and sales at every step while creating a more trusted and real customer experience. The combination of our unique technology and expert support services set us apart. It's the reason why leading brands and retailers trust us to help them transform how they engage their customers.
PathFactory:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
StoryStream:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
PathFactory:

Audience

Businesses searching for a solution to accelerate B2B buyer journeys with intelligent, omnichannel content experiences
StoryStream:

Audience

Brands of all kinds that want a content curation platform to manage their content
PathFactory:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
StoryStream:

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported
PathFactory:

API

Offers API Not Supported
StoryStream:

API

Offers API Not Supported
PathFactory:

Screenshots and Videos

StoryStream:

Screenshots and Videos

PathFactory:

Pricing

No information available.
Free Version Not Supported
Free Trial Supported
StoryStream:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
PathFactory:

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5
StoryStream:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
PathFactory:

Pros & Cons from Real Users

Pros

  • PathFactory provides extraordinary insight into user engagement with your content. By watching how people visit and revisit specific items in a track, what they share, and how long they spend reading and watching things, we get smarter and smarter about what kinds of content works best for different personas at different stages of the buyer's journey. The product is very easy to use, and asset governance is a breeze, since you can update a report in the content library and it automatically updates it in every track you used it in. The company's focus on customer satisfaction has saved the day in multiple situations at different companies where we have used PathFactory.

Cons

  • Can't think of anything really. It did what we asked it to do, and then some.
PathFactory:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported
StoryStream:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported
PathFactory:

Company Information

PathFactory
Founded: 2012
Canada
www.PathFactory.com
StoryStream:

Company Information

StoryStream
storystream.ai/
PathFactory:

Alternatives

StoryStream:

Alternatives

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TechValidate

SurveyMonkey
PathFactory:
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PathFactory:
StoryStream:
PathFactory:
Visionayr

Visionayr

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StoryStream:
PathFactory:
DemandScience

DemandScience

4.6 out of 5 stars
StoryStream:
PathFactory:

Categories

StoryStream:

Categories

PathFactory:

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Not Supported
Categorization / Grouping Supported
Conversion Tracking Supported
Distribution Management Supported
Editorial Calendar Not Supported
Multi-Channel Publishing Supported
Publish Scheduling Not Supported
SEO Management Not Supported
Social Media Management Not Supported
Video Management Not Supported

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Not Supported
Target Account Identification Not Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Not Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Not Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Not Supported
Lead Capture Supported
Lead Database Integration Not Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Not Supported
Pipeline Management Not Supported
Prospecting Tools Not Supported
Visitor Identification Supported
PathFactory:

Integrations

6sense Supported
Adobe Marketo Engage Supported
Adobe Real-Time CDP Supported
Allego Supported
Aprimo Supported
Brandwatch Not Supported
Terminus Supported
Vidyard Supported
StoryStream:

Integrations

6sense Not Supported
Adobe Marketo Engage Not Supported
Adobe Real-Time CDP Not Supported
Allego Not Supported
Aprimo Not Supported
Brandwatch Supported
Terminus Not Supported
Vidyard Not Supported
PathFactory:
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Claim PathFactory and update features and information
StoryStream:
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