Papirfly vs. RelayThat Comparison


Papirfly	RelayThat	+	+
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About Papirfly is a SaaS leader in Digital Asset Management (DAM) and Templated Content Creation software. Our solutions help global brands organize digital assets, create on-brand marketing content, and distribute it across every channel — from video and social media to web and print. Serving more than 1 million users across over 1,500 organizations, including Mercedes-Benz, Mondelez, and Goldman Sachs, Papirfly enables marketing teams to maintain brand consistency, scale content creation, and improve creative efficiency across global teams. Following the 2021 merger of Papirfly and Brandmaster, the Papirfly Group expanded to include Papirfly, Keepeek, Brandpad, and Adgistics — bringing together decades of expertise in Digital Asset Management, brand portals, and on-brand content creation to help organizations activate their brand with clarity and consistency.		About Turn any team into a marketing army and instantly convert brand guidelines into consistent, high-performing images. Small efforts = BIG presence! Manage and switch between multiple workspaces and campaigns in a single click. Karate chop writer's block in no time with wildcard keywords that automatically generate the perfect copy! Access curated libraries of the top-performing color and font combinations that professional marketers use. Resize and remix layouts to perfectly fit any advertising or social media channel with no additional tweaking needed. Automatically create a consistent look for your brand without even trying. The more you use it the better it gets. Enjoy access to 3 million royalty-free images with no usage fees or additional costs. Access curated libraries of the top-performing color and font combinations that professional marketers use.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Global marketing teams wanting to organize digital assets and create on-brand content at scale while maintaining brand consistency.		Audience Companies searching for a solution to manage and improve their operations
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported		Support Phone Support Not Supported 24/7 Live Support Not Supported Online Not Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing We help you to tailor a solution to match your current and future business needs. Start where you’ll see the biggest impact, whether that is: Digital Asset Management (DAM) to control every asset Templated Content Creation for next‑level scaling and localization Building a fully bespoke content command centre Free Version Not Supported Free Trial Not Supported		Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Read all reviews		Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.8 / 5 design 5.0 / 5 support 4.5 / 5 Read all reviews
		Pros & Cons from Real Users Pros You can literally find graphics for any project. Also, it auto-adjusts the content to fit different sizes (Instagram square, facebook cover, Pinterest pin, etc.). It really saves you a lot of time. Besides that, I love the Remix feature, where you can take the core elements of your design and have the software create some amazing looking alternatives. I specialise in finding digital tools to assist the small or micro business to be more efficient. This product is a dream. There are so many beautiful designs templates to choose from and the program enables you to keep a consistent style and branding across all designs. It enables you to take your pictures to a whole new level of professionalism. Sorry graphic designers, this program is going to do you out of business. There are numerous templates to match any scenario. This makes it amazingly easy to create social media images, banner ads, etc. The templates are already there, so I don't have to figure out what might work from a design perspective (but a lot of tweaking can be done after the fact, so I'm not STUCK, either). It's mostly as easy as drag-and-drop. Once one image has been designed, it's REALLY easy, with just a couple of clicks, to create "matching" images in a variety of sizes and shapes, or to create multiple variations of the same thing. (Sometimes the hardest part is NARROWING DOWN the options!) RelayThat allows us to create professional designs faster than we were able to do it before. We can design for various social media platforms and export at the same time. Our time is saved and we can concentrate on other marketing tasks. Cons The template library is nice but it could be bigger. Plus, I have negative experience with the support. They haven't responded to my email. Not many cons. The only challenge I've had is that you can not create your own custom ratio or sizes or flip images if needed for a particular design, but with so many stock images to choose from, it's not much of a problem. I can't always adjust the spacing of text quite as precisely as I'd like. And occasionally it's a little glitchy about saving the output looking exactly like it appears on my screen. Do not see any cons for RelayThat, one request would be adding more templates so we can be inspired when creating our own.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Papirfly Founded: 2000 Norway www.papirfly.com		Company Information RelayThat Founded: 2016 United States relaythat.com
Alternatives Pickit		Alternatives Sesimi
Brandox		VistaCreate
pixx.io		PhotoADKing
Bynder		Marq
Marq View All		Semrush View All
Categories Ad Makers Supported Brand Asset Management (BAM) Supported Brand Management Supported Campaign Management Supported Content Creation Supported Creative Management Supported Digital Asset Management Supported		Categories Brand Management Supported Content Creation Supported Content Marketing Supported Digital Asset Management Supported Graphic Design Supported
Brand Management Features Approval Process Control Supported Artwork Management Supported Asset Management Supported Change Management Not Supported Fulfillment Distribution Not Supported Project Management Not Supported Content Creation Features Advertising Content Creation Supported Case Study Creation Not Supported Collaboration Tools Supported Content Calendar Supported Content Creator Marketplace Not Supported Content Curation Supported Content Planning Supported Content Topic Research Not Supported Create Reports Not Supported Marketing Content Creation Supported Quiz Creation Not Supported Sales Content Creation Supported Template Creation Supported User-Generated Content Supported Video Content Creation Supported Visual Content Creation Supported Written Content Creation Not Supported Digital Asset Management Features Asset Categorization Supported Asset Library Supported Asset Sharing Supported Brand Control Supported Customizable Branding Supported File Conversion Supported Metadata Management Supported Mobile App Not Supported Reporting/Analytics Supported Search Within Document Not Supported Search/Filter Supported Version Control Supported Watermarking Supported Workflow Management Supported Show More Features Campaign Management Features Channel Management Not Supported Contact Database Not Supported Email Marketing Supported Event Triggered Actions Not Supported Lead Management Not Supported Multi-Campaign Not Supported		Show More Features Graphic Design Features Collaboration Supported Data Visualization Not Supported Filtering Not Supported Image Database Supported Image Editor Supported Templates Supported
Integrations Adobe Creative Cloud Supported Akeneo PIM Supported CI HUB Supported Figma Supported Getty Images Supported Google Drive Supported Google Workspace Supported Hootsuite Supported Inriver PIM Supported Jira Supported Keepeek Supported Mailchimp Supported Microsoft 365 Supported Notion Supported Optimizely One Supported Salesforce Supported Shopify Supported WordPress Supported monday AI work platform Supported Show More Integrations View All 19 Integrations		Integrations Adobe Creative Cloud Not Supported Akeneo PIM Not Supported CI HUB Not Supported Figma Not Supported Getty Images Not Supported Google Drive Not Supported Google Workspace Not Supported Hootsuite Not Supported Inriver PIM Not Supported Jira Not Supported Keepeek Not Supported Mailchimp Not Supported Microsoft 365 Not Supported Notion Not Supported Optimizely One Not Supported Salesforce Not Supported Shopify Not Supported WordPress Not Supported monday AI work platform Not Supported Show More Integrations
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