Robyn

Robyn

Meta
+
+

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About

Altair Panopticon Streaming Analytics lets business users and engineers — the people closest to the action — build, modify, and deploy sophisticated event processing and data visualization applications with a drag-and-drop interface. They can connect to virtually any data source, including real-time streaming feeds and time-series databases, develop complex stream processing programs, and design visual user interfaces that give them the perspectives they need to make insightful, fully-informed decisions based on massive amounts of fast-changing data.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Data analysts; Data scientists; Business analysts; Manufacturing engineers; Operations managers; High frequency traders; Electronic traders Capital markets traders; Commodities traders; Equity traders; Fixed income traders; Derivatives and options traders

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$1000.00/one-time/user
Free Version
Free Trial

Pricing

Free
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Altair
Founded: 1985
United States
bit.ly/3i5fEI9

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Alternatives

Alternatives

Altair Compose

Altair Compose

Altair Engineering
IOTA Vue

IOTA Vue

IOTA Software

Categories

Categories

Data Visualization Features

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Integrations

Altair Knowledge Hub
Data Virtuality
Facebook
Facebook Ads
Instagram Ads
Meta Pixel

Integrations

Altair Knowledge Hub
Data Virtuality
Facebook
Facebook Ads
Instagram Ads
Meta Pixel
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