RobynMeta
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About
Understand your customers, execute the right things, and deliver results for the business, built by Slack’s first growth team, for yours. Uncover opportunities and make data-driven decisions. View experimentation results and KPI data alongside product and marketing efforts. Easily query product analytics and reference them in-line throughout the product. Integrate top-tier tools to pull business metrics. Stay on course with shareable insights and drive organizational growth with shared knowledge. Get an authoritative view of what everyone’s working on, so you always know what’s live in the product. Prevent experiment collisions with smart scheduling. Improve efficiency and accuracy with connected feature flags. Add footnotes to highlight and communicate seasonal shifts. Analyze data holistically, taking seasonal patterns or events into account. Understand the impact of your releases with time series metrics.
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About
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies and teams in need of a solution to make data-driven decisions and get organizational insights
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Audience
Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
Free
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
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Company InformationPanobi
United States
panobi.com
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Company InformationMeta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/
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Categories |
Categories |
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Integrations
Amazon Redshift
Supported
Asana
Supported
Facebook
Not Supported
Facebook Ads
Not Supported
Google Authenticator
Supported
Google Cloud BigQuery
Supported
Instagram Ads
Not Supported
LaunchDarkly
Supported
Meta Ads
Not Supported
Meta Pixel
Not Supported
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Integrations
Amazon Redshift
Not Supported
Asana
Not Supported
Facebook
Supported
Facebook Ads
Supported
Google Authenticator
Not Supported
Google Cloud BigQuery
Not Supported
Instagram Ads
Supported
LaunchDarkly
Not Supported
Meta Ads
Supported
Meta Pixel
Supported
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