Robyn

Robyn

Meta
+
+

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About

Understand your customers, execute the right things, and deliver results for the business, built by Slack’s first growth team, for yours. Uncover opportunities and make data-driven decisions. View experimentation results and KPI data alongside product and marketing efforts. Easily query product analytics and reference them in-line throughout the product. Integrate top-tier tools to pull business metrics. Stay on course with shareable insights and drive organizational growth with shared knowledge. Get an authoritative view of what everyone’s working on, so you always know what’s live in the product. Prevent experiment collisions with smart scheduling. Improve efficiency and accuracy with connected feature flags. Add footnotes to highlight and communicate seasonal shifts. Analyze data holistically, taking seasonal patterns or events into account. Understand the impact of your releases with time series metrics.

About

Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies and teams in need of a solution to make data-driven decisions and get organizational insights

Audience

Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

Free
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Panobi
United States
panobi.com

Company Information

Meta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/

Alternatives

Alternatives

Holistics

Holistics

Holistics Software
Lowdown

Lowdown

Ahoyy

Categories

Categories

Integrations

Amazon Redshift
Asana
Facebook
Facebook Ads
Google Authenticator
Google Cloud BigQuery
Instagram Ads
LaunchDarkly
Meta Ads
Meta Pixel
Microsoft Teams
Notion
Slack
Snowflake
Split
Statsig

Integrations

Amazon Redshift
Asana
Facebook
Facebook Ads
Google Authenticator
Google Cloud BigQuery
Instagram Ads
LaunchDarkly
Meta Ads
Meta Pixel
Microsoft Teams
Notion
Slack
Snowflake
Split
Statsig
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