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About

Pack Leader is local SEO software for US service businesses and the agencies that support them. It compares a business's Google Business Profile and website with the leading businesses found for selected Google Maps searches, showing differences in reviews and review activity, categories, ratings, photos, websites, directories and backlinks. Reports include a local ranking grid, gap score, competitor checks and a prioritized action plan. Additional tools cover citation and NAP checks, AI-search visibility across ChatGPT, Gemini, Perplexity and Google AI Mode, review analysis and replies, Google Business Profile post drafts, and draft service or location pages. Users can run audits and consume monthly credits in a browser-based workspace; optional paid services provide done-for-you directory listings and backlink packages.

About

Vicin is a local SEO and marketing intelligence platform that helps businesses and agencies understand their visibility, monitor competitors, and improve local search performance. Its features include geographic Google Maps rank tracking, competitor intelligence and ranking change tracking, keyword opportunities, local SEO and website page audits, Google Business Profile insights, review monitoring, citation and backlink analysis, and AI search visibility tracking. Vicin brings Google Search Console, Google Analytics 4, and Google Ads data together with local search insights to reveal how people discover a business, which marketing activities drive results, and where advertising money goes. Performance comparisons, market insights, and forecasts help users spot changes, find opportunities, and prioritize their next actions.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Local service businesses and agencies that want to grow in Google Maps.

Audience

Vicin is designed for local business owners, SEO professionals, digital marketing agencies, SEO consultants, multi-location businesses, and in-house marketing teams. It serves industries including home services, plumbing, moving, automotive services, law firms, apartment communities, property management, self-storage, and other location-based businesses looking to improve Google Maps rankings, monitor competitors, track marketing performance, and attract more local customers.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$0
Free: $0/month, with 200 monthly credits, 1 business and 30 Pack Agent questions. Paid plans are Starter at $24.99/month, Growth at $49.99/month, Pro at $99.99/month and Agency at $199.99/month; billed monthly with no contract. Monthly credits reset at renewal. Optional credit top-ups cost $14.99 for 1,000, $39.99 for 3,000 or $119.99 for 10,000 credits and do not expire. One-time done-for-you citation packages cost $89 for 15 listings, $179 for 35 or $279 for 60; backlink work is quoted per project.
Free Version Supported
Free Trial Not Supported

Pricing

$39/month
Monthly plans start at $39 for one saved business. Plans cost $89/month for 2–10 saved businesses, $149/month for 11–20, $299/month for 21–50, and $499/month for 51–100. Larger portfolios require a custom quote. All paid plans include the same reporting and analysis features.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Pack Leader
Founded: 2025
Israel
leadthepackseo.com

Company Information

Vicin
Founded: 2026
www.vicin.io

Alternatives

Alternatives

SERP Tracker

SERP Tracker

Allintitle
GridRankTracker

GridRankTracker

GridRankTracker.com

Categories

Local SEO Supported
SEO Supported

Categories

Local SEO Supported

Integrations

Google Ads Not Supported
Google Analytics Not Supported
Google Business Profile Not Supported
Google Search Console Not Supported

Integrations

Google Ads Supported
Google Analytics Supported
Google Business Profile Supported
Google Search Console Supported
Claim Pack Leader and update features and information
Claim Pack Leader and update features and information
Claim Vicin and update features and information
Claim Vicin and update features and information