Oracle Audience SegmentationOracle
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Related Products
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About
Improve campaign performance by using third-party, enriched data to easily build audience segments. Oracle Audience Segmentation includes customer analytics to predict and measure campaign performance. Sort through your customer data without SQL. Drag-and-drop tools make it easy to build segments and include critical information to personalize each message. Segment your marketing initiatives based on aggregated customer values. You can easily filter to find your top 15% of buyers or isolate the least-engaged web visitors. Save time while improving the accuracy of your targeting. Evaluate the size of an audience without waiting hours for a query to complete. Waterfall segmentation allows you to create and prioritize segments within an audience to match customers to goal-oriented, relevant content. This segment data is included when you publish the audience to external systems, such as Responsys Campaign Management.
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About
The Piano platform consists of four integrated products.
Analytics
Piano Analytics is a data harvesting and analysis toolset. While Piano Analytics competes with other broad-based marketing and behavioral analytics tools, it excels in compliance-critical environments and differentiates itself with several unique capabilities and datasets.
Activation
Piano Activation includes Composer, the world’s most widely-deployed experience rules engine, and VX, our subscription commerce platform.
Audience
Our real-time customer data management system (CDP/DMP) enables sophisticated known and anonymous user segmentation as well as the output of customer segments to both Piano applications and external systems.
Amplifier
Our suite of audience development tools includes organic and paid social media campaign management, as well as newsletters and push notifications. It is designed to merchandise content that drives traffic to owned-and-operated digital properties.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Enterprises wanting to improve campaign performance by using an audience segmentation solution in order to build audience segments
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Audience
Media company or a digitally based business seeking to measure and optimize the entire customer experience
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationOracle
Founded: 1977
United States
www.oracle.com/cx/marketing/audience-segmentation/
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Company InformationPiano
Founded: 2011
United States
piano.io
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Alternatives |
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Categories |
Categories |
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Integrations
Accenture Cloud Trade Promotion Management
Accutics
Argent
Cognizant
CrowdTwist
Decimal
EVOSYS TELEMATICS
Kinetica
Labrador CMS
Oracle BlueKai
|
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