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About

Optimal is the world’s most loved user insights platform, empowering every role in every business to embrace user insights through accessible, AI-powered tools that drive measurable business impact. From product managers and UX researchers to designers, marketers, and CX leaders, Optimal makes it easy for anyone to discover what users need, and act on it with confidence. Run user research and user testing at scale, including usability testing, card sorting, tree testing, surveys, and prototype validation, without needing a research background. Get fast, AI-powered analysis, recruit global participants, and share clear insights that drive action. Trusted by leading teams, Optimal helps reduce risk, improve UX, and deliver better digital experiences at speed.

About

Empower your teams to make informed decisions with real insights from real people. Truly get to know your users by talking with them 1:1 without the hassle of doing recruitment yourself. Message delivery is everything. Test how well your words resonate with your audience. Make your product stand out among the crowd by testing user experience against the competition. Deep segmentation allows you to select users and professionals that align to your target audience. Begin recruiting participants in less than 24 hours. Generate key insights, collaborate seamlessly, create higlights, and systematically store data in one place. Truly get to know your users by communicating and conducting research directly with individual participants. Whether you are a marketer, content creator, or customer service representative you can gain insight into what, how, when, and where your audience or customers want your product.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Optimal is the user insights platform built for enterprise teams who care deeply about designing better digital experiences through real user feedback. From product managers and UX researchers to designers, marketers, and CX professionals, Optimal empowers every role to make smarter decisions with fast and AI-powered insights. Trusted by global enterprises like Netflix, Apple, HSBC, and government agencies, Optimal helps teams conduct usability testing, card sorting, tree testing, surveys, and qualitative research – all in one intuitive, secure platform. Whether you're validating product features, improving accessibility, or reducing user friction, Optimal delivers research-backed clarity that drives business results. Our platform is serving large organizations in sectors like technology, financial services, energy, airlines, and government. If your team is scaling research, improving customer experience, or making user-centered decisions at speed – Optimal is the right platform for you.

Audience

Companies looking for a platform to empower their teams to make informed decisions with real insights from real people

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Optimal
Founded: 2007
New Zealand
www.optimalworkshop.com

Company Information

UserStudy
www.userstudy.co

Alternatives

Alternatives

heatmap

heatmap

heatmap.com

Categories

Heatmap Supported
Usability Testing Supported
User Research Supported

Categories

User Research Supported

Usability Testing Features

A/B Testing Supported
Annotations Not Supported
Audience Targeting Supported
Heatmaps Supported
Impression Testing Not Supported
Mobile Testing Not Supported
Moderated Usability Testing Not Supported
Prototype Testing Supported
Quantitative Metrics Supported
Remote User Testing Supported
Reporting / Analytics Supported
Surveys and Feeback Supported
Video Recording / Transcription Supported

Integrations

Cint Supported
Figma Supported
Lovable Supported
PureSpectrum Supported
Respondent Supported
User Interviews Supported

Integrations

Cint Not Supported
Figma Not Supported
Lovable Not Supported
PureSpectrum Not Supported
Respondent Not Supported
User Interviews Not Supported
Claim Optimal Workshop and update features and information
Claim Optimal Workshop and update features and information
Claim UserStudy and update features and information
Claim UserStudy and update features and information