Opteo vs. Perpetua Comparison


Opteo	Perpetua Perpetua Labs	+	+
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No credit card required. 18,385 Ratings Visit Website TrafficGuard Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. 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About Opteo is a Google Ads optimization tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data. Recommendations are presented in priority order, and can be implemented with a single click. Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces. Manage keyword bids, control budgets, optimize ad schedules, get real-time alerts, analyze search terms and more. Opteo includes over 40 different optimizations.	About Perpetua provides growth optimization and reporting technology for the world’s smartest eCommerce businesses. Through the platform, brands and sellers create goals based on strategy and rely on Perpetua’s best-in-class, always-on optimization engine to execute tactically. Integrations with Amazon, Walmart, Target, Instacart and Google Ads ensure brands achieve full-funnel engagement and maximum visibility. Through Perpetua, you are able to launch efficient, effective, and performance-driven Amazon campaigns across Amazon's Sponsored ads (Sponsored Products, Sponsored Brands, and Sponsored Display), while Perpetua’s intelligent reporting tools will surface the most important metrics you need to see in order to easily quantify and examine the investment of your advertising dollars into your business. Perpetua offers tools for advertisers across the full funnel with access to Amazon DSP (OTT, OLV, dynamic display ads), influencer marketing & editorial content with a few clicks.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Not Supported Chromebook Not Supported
Audience Organizations that use Google Ads	Audience Anybody who sells on Amazon, Walmart, Instacart, Target
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $97.00/month Free Version Not Supported Free Trial Supported	Pricing $250 per month Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 1.0 / 5 ease 1.0 / 5 features 1.0 / 5 design 1.0 / 5 support 1.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros Did not find any. When I asked for a refund as the service didn't work as they described. They said they would not return anything. I will sue them as it is a scam. It's a terrible experience. Cons I used their service for 1 day and found 8 errors, the companies did not work correctly.
Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Opteo Founded: 2013 United Kingdom opteo.com	Company Information Perpetua Labs Founded: 2017 United States perpetua.io
Alternatives Adzooma ClickTech Solutions	Alternatives AdLabs
adCasa	Adspert
Adpulse	AiHello
Marin Software	Sellozo
Adspert View All	Astra by Sellrbox Sellrbox View All
Categories Ad Management Supported Ad Optimization Supported Advertising Agency Supported Campaign Management Supported PPC Supported Search Engine Marketing (SEM) Supported	Categories Advertising Agency Supported Amazon Seller Tools Supported Campaign Management Supported eCommerce Tools Supported Keyword Research Supported PPC Supported Professional Services Automation Supported Search Engine Marketing (SEM) Supported
Advertising Agency Features Campaign Management Supported Collaboration Not Supported Document Management Not Supported File Sharing Not Supported Project Management Not Supported Task Management Supported Time Tracking Not Supported Campaign Management Features Channel Management Not Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Not Supported Multi-Campaign Supported PPC Features A/B Testing Supported Account Alerts Supported Analytics / ROI Tracking Supported Bid Management Supported Budget Management Supported Campaign Management Supported Conversion Tracking Not Supported Google / Bing Ads Not Supported Keyword Research Tools Supported Keyword Tracking Supported Landing Pages / Web Forms Not Supported URL Builder Not Supported Search Engine Marketing (SEM) Features A/B Testing Supported Account Alerts Supported Analytics / ROI Tracking Supported Bid Management Supported Budget Management Supported Campaign Management Supported Conversion Tracking Not Supported Google / Bing Ads Not Supported Keyword Research Tools Supported Keyword Tracking Supported Landing Pages / Web Forms Not Supported URL Builder Not Supported	Advertising Agency Features Campaign Management Supported Collaboration Supported Document Management Not Supported File Sharing Not Supported Project Management Not Supported Task Management Supported Time Tracking Not Supported Campaign Management Features Channel Management Supported Contact Database Not Supported Email Marketing Not Supported Event Triggered Actions Not Supported Lead Management Not Supported Multi-Campaign Supported PPC Features A/B Testing Not Supported Account Alerts Supported Analytics / ROI Tracking Supported Bid Management Supported Budget Management Supported Campaign Management Supported Conversion Tracking Supported Google / Bing Ads Supported Keyword Research Tools Supported Keyword Tracking Supported Landing Pages / Web Forms Not Supported URL Builder Not Supported Search Engine Marketing (SEM) Features A/B Testing Not Supported Account Alerts Supported Analytics / ROI Tracking Supported Bid Management Supported Budget Management Supported Campaign Management Supported Conversion Tracking Supported Google / Bing Ads Not Supported Keyword Research Tools Supported Keyword Tracking Supported Landing Pages / Web Forms Not Supported URL Builder Not Supported Show More Features Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Supported Analytics / Reporting Supported Campaign Management Supported Competitor Analysis Supported Content Management / Optimization Not Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Not Supported Inventory Management Not Supported Keyword Tracking / Research Supported Order Management Not Supported PPC Ads Management Supported Price Optimization Not Supported Rank Optimization Not Supported Refund Management Not Supported Review Management Not Supported Sales Tracking / Analysis Not Supported Shipping Management Not Supported Trend Analysis Not Supported Professional Services Automation Features Billing & Invoicing Not Supported Client Portal Not Supported Collaboration Tools Not Supported CRM Not Supported Document Management Not Supported Portfolio Management Supported Project Management Not Supported Proposal Generation Not Supported Quote Management Not Supported Resource Management Not Supported Time & Expense Tracking Not Supported
Integrations 8fig Not Supported Amazon Not Supported Amazon Ads Not Supported Google Ads Supported Rambox Supported Roundel Not Supported Slack Supported View All 3 Integrations	Integrations 8fig Supported Amazon Supported Amazon Ads Supported Google Ads Not Supported Rambox Not Supported Roundel Supported Slack Not Supported View All 4 Integrations
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