mediasmart

mediasmart

mediasmart mobile (now part of Affle group)
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About

People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.

About

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers and publishers

Audience

Advertisers & Agencies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

mediasmart.io/pricing-plans
mediasmart.io/pricing-plans
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 3.8 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • 1. Easy to use 2. Good supply 3. Transparent 4. CTV with household sync is a great tool to reach out to incremental audience.
  • 1. Household sync - CTV + mobile 2. Transparency - love it how simple and easy and transparent the platform is 3. We just signed up and started campaigns Proximity Marketing is something that we yet have to try.
  • 1. The DSP supports multi use cases and it helped me create brand, performance and CTV campaigns. 2. I like their proximity and location audience features. 3. Their AM was super supportive and helpful to train me and help me get started.
  • - Convenience of us & at par excellence on inventories accessible - Offline/ Online audience access - CTV & HH sync - new age tech - very easy to use - Location targeting and dashboard And a very friendly team which educates you and handholds as well on onboarding.

Cons

  • It's a good tool, no doubt. Does it stand out among others in the market.. not too sure.
  • Access to knowledge base was tricky and then once we got an AM support, all of it became very easy.
  • None for an agency like us. I feel performance advertisers with stringent KPIs will need to a lot of active optimisations to make this to work for them well.
  • - Lack of YT inventory. While there are not many cons in our recent usage of this platform , i believe non presence of youtube makes it differ from DV360.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

OpenX
Founded: 2008
United States
www.openx.com

Company Information

mediasmart mobile (now part of Affle group)
Founded: 2005
Singapore
mediasmart.io

Alternatives

Alternatives

Categories

Categories

App Monetization Features

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Integrations

ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
AppsFlyer
Branch
Bucksense
DV Publisher Suite
Flowplayer
Hu-manity.co Privacy Experience
Intuizi
Madgex
Mile
Pontiac Intelligence
PubGalaxy
PubPower
Tapad
Vuukle

Integrations

ASTRAD DSP
AcuityAds
Adagio
Adloox
Amazon Transparent Ad Marketplace (TAM)
Amazon Unified Ad Marketplace (UAM)
AppsFlyer
Branch
Bucksense
DV Publisher Suite
Flowplayer
Hu-manity.co Privacy Experience
Intuizi
Madgex
Mile
Pontiac Intelligence
PubGalaxy
PubPower
Tapad
Vuukle
Claim OpenX and update features and information
Claim OpenX and update features and information
Claim mediasmart and update features and information
Claim mediasmart and update features and information