OpenX vs. Rakuten Advertising Comparison


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About People first, reaching every digitally addressable adult across every device, screen and household on the open web. OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars. A platform built on privacy by design principles. Unify data with unparalleled accuracy and precision. Unlock true knowledge about your customers or your audience. Drive superior advertising performance and increase yield. All across the massive scale of the open web. Nobody understands the open web better than OpenX With 10+ years running the industry’s largest and highest quality independent ad exchange, OpenX has unparalleled reach and scale across the open web.	About Connect with your audience in a captive environment from the smallest to the biggest screen in the house. Access industry-leading experts with a proven track record of delivering for brands. Manage campaigns using proprietary technology that delivers results across the entire marketing funnel. Deliver ads to audiences with high-impact placements in a safe environment across the Rakuten ecosystem. A custom-built portfolio of industry-leading publishers connected to Rakuten’s audience engine is proven to be in high demand from global advertisers. We deliver measurable impact and consistent results for brands that keep them coming back. A collection of premium inventory to be sold by Rakuten’s CTV local market experts. Seamless onboarding with no hidden tech or intermediary fees.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Advertisers and publishers	Audience Advertisers searching for a solution that helps with hard-to-reach target audiences
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information OpenX Founded: 2008 United States www.openx.com	Company Information Rakuten Advertising Founded: 1996 United States rakutenadvertising.com/media/
Alternatives Kevel	Alternatives Rakuten LinkShare Rakuten Advertising
Adsor	CTVision+ Rakuten Advertising
AdSupply	Rakuten Intelligence Rakuten
PubMatic	Rakuten
Nexxen View All	Rakuten Super Logistics Rakuten View All
Categories Ad Server Supported App Monetization Supported CTV & OTT Advertising Supported Display Advertising Supported Supply-Side Platforms (SSP) Supported	Categories Affiliate Supported CTV & OTT Advertising Supported Display Advertising Supported Retargeting Supported
Show More Features App Monetization Features Banner Ads Supported Data Monetization Supported Dynamic Product Ads Supported Native Ads Supported Playable Ads Supported Rich Media Ads Supported Sponsorships Not Supported Subscriptions Not Supported Video Ads Supported
Integrations 5X Not Supported AcuityAds Supported Adagio Supported Adloox Supported Amazon Transparent Ad Marketplace (TAM) Supported BlueConic Supported CTVision+ Not Supported FreeWheel Beeswax Supported Hu-manity.co Privacy Experience Supported Kochava Not Supported Mile Supported Pontiac Intelligence Supported PubGalaxy Supported PubPower Supported Snigel Supported Supermetrics Not Supported Tapad Supported Vuukle Supported diDNA Supported Show More Integrations View All 23 Integrations	Integrations 5X Supported AcuityAds Not Supported Adagio Not Supported Adloox Not Supported Amazon Transparent Ad Marketplace (TAM) Not Supported BlueConic Not Supported CTVision+ Supported FreeWheel Beeswax Not Supported Hu-manity.co Privacy Experience Not Supported Kochava Supported Mile Not Supported Pontiac Intelligence Not Supported PubGalaxy Not Supported PubPower Not Supported Snigel Not Supported Supermetrics Supported Tapad Not Supported Vuukle Not Supported diDNA Not Supported Show More Integrations View All 7 Integrations
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