OpenWrap

OpenWrap

PubMatic
+
+

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About

Empowering publishers with monetization and control, while accelerating innovation through open source and enterprise tools. Get access to robust and innovative A/B testing tools to optimize your wrapper setup and drive incremental yield. OpenWrap comes pre-integrated with Identity Hub, PubMatic’s leading ID management tool that allows publishers to activate their top ID partners with a few simple clicks. Increase workflow productivity while reducing ongoing technical development, legal compliance, and operational costs. Wrapper solutions are the latest evolution in the header bidding space. Our new guide highlights the pros and cons of deploying different wrappers, client or server-side, and hybrid wrapper solutions, while exploring recent transformations in header bidding, such as the growth of OTT bidding, while examining the benefits of adding identity resolution products, such as PubMatic Identity Hub. Enterprise header bidding solution built on Prebid.

About

Prebid is an open-source platform offering a suite of products designed to help publishers implement header bidding on their websites and apps. The platform includes Prebid.js, Prebid Server, and Prebid Mobile, allowing publishers to move beyond traditional waterfall setups and optimize programmatic ad revenue. Prebid's flexible and scalable solutions help increase competition for ad inventory, enhancing monetization. It also emphasizes user privacy with features like Shared ID, and its robust community provides continuous development and support through a global network of ad-tech professionals.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies and publishers searching for a solution to manage and improve their monetization and control processes

Audience

Publishers and ad-ops teams seeking to enhance programmatic ad revenue and implement efficient, transparent header bidding across digital platforms

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Free
Open source
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Company Information

PubMatic
United States
pubmatic.com/products/openwrap/

Company Information

Prebid
Founded: 2015
United States
prebid.org

Alternatives

Alternatives

HeadBidder

HeadBidder

FM Labs LLC
HeadBidder

HeadBidder

FM Labs LLC

Categories

Advertising Supported

Categories

Advertising Supported

Integrations

Adloox Not Supported
Confiant Not Supported
Crystall.io Not Supported
Magnite Not Supported
Microsoft Monetize Not Supported
New Relic Not Supported
PubMatic Not Supported
Seedtag Not Supported
Sharethrough Not Supported
Sovrn Not Supported
Xandr Not Supported
iion Not Supported

Integrations

Adloox Supported
Confiant Supported
Crystall.io Supported
Magnite Supported
Microsoft Monetize Supported
New Relic Supported
PubMatic Supported
Seedtag Supported
Sharethrough Supported
Sovrn Supported
Xandr Supported
iion Supported
Claim OpenWrap and update features and information
Claim OpenWrap and update features and information
Claim Prebid and update features and information
Claim Prebid and update features and information