OnAir

OnAir

SintecMedia
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About

Do you encounter the recent challenges of the industry trying to maximize the yield across channels avoiding cannibalizing your inventory whiles supporting various sales methods (Fixed Spots vs. Rating) and delivery methods of both primary and secondary ads. These are the issues that have instant impact on a successful business bottom line; both on revenue and efficiency. Operative’s industry-leading OnAir Sales and Traffic platform, built up over our 20 years experience in the industry, has a new open architecture so that, integrated with AOS and Freewheel helps solve these issues, while still maintaining your core linear revenue streams with zero disruption. Airtime optimization engine (ads as well as promotions) increases revenue stream by scheduling commercial campaigns with great efficiency. Sophisticated decision-support tools compare alternative planning schedules by cost and revenue in order to select schedules with the highest profit.

About

Tractivity is Europe's leading stakeholder relationship management software for government, the public sector and regulated industries: one secure system for every stakeholder record, interaction, consultation and commitment. Teams map stakeholders by influence, interest, location and sentiment, run public consultations, surveys, events and email from the same database, and log every call, meeting, email, issue and commitment against the right record, so the audit trail builds as you work. More than 150 pre-built reports and configurable dashboards turn those records into evidence for boards, regulators and inquiries. Security is built in: ISO 27001:2022, Cyber Essentials Plus, NHS DSPT, and on G-Cloud since G-Cloud 11 (2019), hosted on Microsoft Azure in the UK or the EU (Ireland), with US and other regions available. 100+ named clients across ten sectors. From £9,495 a year for the Tractivity SRM licence, plus £500 per additional user.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses seeking a solution to improve their TV ads trafficking, billing and sales operations

Audience

Government departments, local authorities, NHS bodies and other public-sector teams, plus energy, utilities, transport and infrastructure organisations, that need a secure, auditable record of stakeholder engagement and public consultation.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

£9495
Annual subscription, all modules included.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 4.5 / 5
ease 5.0 / 5
features 4.5 / 5
design 4.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • - Outlook integration - Organised Platform - User friendly - Use of Templates for emails - Bilingual platform - Caters to each and every customer - bespoke - ability to attach emails as an activity
  • Tractivity is an outstanding platform for managing stakeholder engagement. It brings all interactions, contacts and communications into one secure, central place, making it easy for teams to stay aligned and informed. The system is intuitive, reliable and built for organisations that need clarity, accountability and strong relationship management. Reporting is fast, data is consistent and nothing gets lost in spreadsheets or inboxes. It genuinely helps teams work smarter and deliver better outcomes.

Cons

  • - Events feature basic compared to Eventbrite - which is free to use
  • I haven’t really come across anything I dislike about the product. It’s more a case of learning new features as I go, which is straightforward enough. One thing that would make life even easier is the introduction of dynamic mailing lists so distribution groups stay automatically updated as contacts change. I understand this is planned for mid‑2026, so I’ll be keeping an eye out for that functionality.development for mid-2026 so I'll keep my eye out for that functionality!

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

SintecMedia
Founded: 2000
United States
www.operative.com/onair/

Company Information

Tractivity
Founded: 1997
United Kingdom
www.tractivity.co.uk

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Categories

Public Relations Supported

Categories

Public Relations Features

Article Author Database Not Supported
Auto-Update Media Lists Not Supported
Campaign Management Supported
Clippings Management Not Supported
Communications Calendar Supported
Contact Management Supported
Digital Asset Management Supported
Direct Mail Management Not Supported
Email Distribution Supported
Press Monitoring Not Supported
Press Release Builder Not Supported

Customer Engagement Features

Analytics Supported
Churn Management Not Supported
Communication Management Supported
Community Management Supported
Content Syndication Not Supported
Feedback Collection Supported
Gamification Not Supported
Live Chat Not Supported
Video Content Supported

Employee Communication Tools Features

Activity / News Feed Not Supported
Audio / Video Conferencing Not Supported
Blogs Not Supported
Chat / Messaging Not Supported
Employee Directory Not Supported
Event Calendar Supported
File Sharing Supported
Knowledge Management Not Supported
Newsletter Management Supported
Surveys & Feedback Supported

Employee Engagement Features

Benchmarking Not Supported
Cultural Alignment Not Supported
Employee Awards Not Supported
Employee Guides Not Supported
Employee Recognition Not Supported
Feedback Management Supported
Goal Management Supported
Health & Wellness Programs Not Supported
Performance Management Supported
Pulse Surveys Supported

Internal Communications Features

App Integration Not Supported
Blogs Not Supported
Chat/Messaging Not Supported
Email Management Supported
Employee Directory Supported
Event Calendar Supported
Newsletter Management Supported
Photo Gallery Not Supported
Social Sharing Not Supported
Survey Management Supported
Telephony Not Supported
Video Chat Not Supported
Voice Chat Not Supported

Stakeholder Relationship Management Features

Community Investment Tracking Not Supported
Stakeholder Assessment Supported
Stakeholder Commitments Management Supported
Stakeholder Complaint Management Supported
Stakeholder Consultation Tracking Supported
Stakeholder Engagement Supported
Stakeholder Grievance Management Supported
Stakeholder Information Management Supported
Stakeholder Issues Management Supported
Stakeholder Mapping Supported

Integrations

Google Maps Not Supported
Jira Supported
Microsoft Outlook Not Supported
Microsoft Power BI Not Supported
Microsoft Teams Not Supported
Salesforce Supported

Integrations

Google Maps Supported
Jira Not Supported
Microsoft Outlook Supported
Microsoft Power BI Supported
Microsoft Teams Supported
Salesforce Not Supported
Claim OnAir and update features and information
Claim OnAir and update features and information
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