OnAir

OnAir

SintecMedia
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About

Do you encounter the recent challenges of the industry trying to maximize the yield across channels avoiding cannibalizing your inventory whiles supporting various sales methods (Fixed Spots vs. Rating) and delivery methods of both primary and secondary ads. These are the issues that have instant impact on a successful business bottom line; both on revenue and efficiency. Operative’s industry-leading OnAir Sales and Traffic platform, built up over our 20 years experience in the industry, has a new open architecture so that, integrated with AOS and Freewheel helps solve these issues, while still maintaining your core linear revenue streams with zero disruption. Airtime optimization engine (ads as well as promotions) increases revenue stream by scheduling commercial campaigns with great efficiency. Sophisticated decision-support tools compare alternative planning schedules by cost and revenue in order to select schedules with the highest profit.

About

Tractivity is Europe’s leading stakeholder relationship management (SRM) software that streamlines all one-to-one engagement and communication in one place. Widely used in both the public and private sectors, the Tractivity SRM system supports organisations worldwide in managing projects whilst building trusted relationships with communities and stakeholders. Designed to help you work more efficiently and create impact through stakeholder engagement, Tractivity helps overcome problems such as silo working, poor engagement management, insecure data storage and fragmented data. Tractivity gives you access to all the tools you need to create impactful communications. Run successful stakeholder engagement projects and consultations from start to finish using a single source of truth.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses seeking a solution to improve their TV ads trafficking, billing and sales operations

Audience

Public and private sector organisations looking for a solution to manage all one-to-one engagement and communication with their stakeholders in one place.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

£9495
Annual subscription, everything included, no hidden fees.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 4.5 / 5
ease 5.0 / 5
features 4.5 / 5
design 4.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • - Outlook integration - Organised Platform - User friendly - Use of Templates for emails - Bilingual platform - Caters to each and every customer - bespoke - ability to attach emails as an activity
  • Tractivity is an outstanding platform for managing stakeholder engagement. It brings all interactions, contacts and communications into one secure, central place, making it easy for teams to stay aligned and informed. The system is intuitive, reliable and built for organisations that need clarity, accountability and strong relationship management. Reporting is fast, data is consistent and nothing gets lost in spreadsheets or inboxes. It genuinely helps teams work smarter and deliver better outcomes.

Cons

  • - Events feature basic compared to Eventbrite - which is free to use
  • I haven’t really come across anything I dislike about the product. It’s more a case of learning new features as I go, which is straightforward enough. One thing that would make life even easier is the introduction of dynamic mailing lists so distribution groups stay automatically updated as contacts change. I understand this is planned for mid‑2026, so I’ll be keeping an eye out for that functionality.development for mid-2026 so I'll keep my eye out for that functionality!

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

SintecMedia
Founded: 2000
United States
www.operative.com/onair/

Company Information

Tractivity
Founded: 1997
United Kingdom
www.tractivity.co.uk

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Categories

Categories

Public Relations Features

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Customer Engagement Features

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Employee Communication Tools Features

Activity / News Feed
Audio / Video Conferencing
Blogs
Chat / Messaging
Employee Directory
Event Calendar
File Sharing
Knowledge Management
Newsletter Management
Surveys & Feedback

Employee Engagement Features

Benchmarking
Cultural Alignment
Employee Awards
Employee Guides
Employee Recognition
Feedback Management
Goal Management
Health & Wellness Programs
Performance Management
Pulse Surveys

Internal Communications Features

App Integration
Blogs
Chat/Messaging
Email Management
Employee Directory
Event Calendar
Newsletter Management
Photo Gallery
Social Sharing
Survey Management
Telephony
Video Chat
Voice Chat

Patient Engagement Features

Appointment Scheduling
Care Planning
Collaboration
Messaging
Mobile Access
Patient Education
Patient Portal
Personal Health Record
Progress Tracking
Self Management

Stakeholder Relationship Management Features

Community Investment Tracking
Stakeholder Assessment
Stakeholder Commitments Management
Stakeholder Complaint Management
Stakeholder Consultation Tracking
Stakeholder Engagement
Stakeholder Grievance Management
Stakeholder Information Management
Stakeholder Issues Management
Stakeholder Mapping

Integrations

Google Maps
Jira
Microsoft Outlook
Microsoft Teams
Salesforce

Integrations

Google Maps
Jira
Microsoft Outlook
Microsoft Teams
Salesforce
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