Related Products
|
||||||
About
Ogury is a global ad tech company that delivers advertising solutions grounded in privacy to brands, agencies, and publishers by targeting personas, not people. Their approach goes beyond traditional contextual and semantic targeting, allowing brands to reach the right audience without using personal information. This methodology, known as personified advertising, focuses on targeting anonymized personas based on specific online behaviors and attributes at a placement level, ensuring privacy while delivering precision and performance. The Active Insights platform offers brands an easy-to-understand and engaging format to view persona-based insights, enhancing audience understanding without relying on personal identifiers. It houses an extensive library of premade personas, enabling brands to find and reach their exact target audiences effectively. Ogury provides tailored solutions consisting of engaging creative formats and quality publisher partnerships.
|
About
Persona Engine is an AI-driven customer intelligence platform that transforms raw customer data into dynamic, interactive, and detailed personas to help organizations better design products, validate ideas, and execute targeted campaigns; with just a few clicks, users upload internal and third-party data, segment it with cluster algorithms, and enrich segments with AI-generated context so that each persona reflects real-world behaviors, preferences, and traits, enabling teams to interact with personas through chat simulations as if talking to a focus group, replace traditional research methods, run AB tests, optimize messaging and channel strategies, and make data-driven decisions; it aims to boost engagement, retention, conversion rates, product launch success, and operational efficiency by offering seamless persona creation, visualization, testing, and reuse across industries including retail, communications, financial services, hospitality, and life sciences, etc.
|
|||||
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
|||||
Audience
Brands and agencies in need of a tool to engage target audiences effectively while prioritizing consumer privacy and adapting to a post-cookie digital landscape
|
Audience
Marketing, product, sales, and customer experience teams needing customer personas and insights to better understand, engage, and target their audiences
|
|||||
Support
Phone Support
24/7 Live Support
Online
|
Support
Phone Support
24/7 Live Support
Online
|
|||||
API
Offers API
|
API
Offers API
|
|||||
Screenshots and Videos |
Screenshots and Videos |
|||||
Pricing
No information available.
Free Version
Free Trial
|
Pricing
No information available.
Free Version
Free Trial
|
|||||
Reviews/
|
Reviews/
|
|||||
Training
Documentation
Webinars
Live Online
In Person
|
Training
Documentation
Webinars
Live Online
In Person
|
|||||
Company InformationOgury
Founded: 2014
United Kingdom
ogury.com
|
Company InformationPersona Engine
Netherlands
personaengine.com
|
|||||
Alternatives |
Alternatives |
|||||
|
|
||||||
|
|
||||||
Categories |
Categories |
|||||
Integrations
No info available.
|
Integrations
No info available.
|
|||||
|
|
|