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About

​Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals. ​

About

Tap Native is a health-focused native advertising and content discovery platform that integrates advertising units directly into the editorial content of hundreds of premium health, medical, and wellness websites where consumers and healthcare professionals engage online. It enables healthcare marketers to reach health-conscious consumers or authenticated healthcare professionals with contextual placements using proprietary targeting systems such as Drug & Condition Match Targeting® and NPI-based audience selection, helping improve engagement, conversions, and campaign performance. Tap Native supports in-content placements and geo-targeting, offers real-time analytics and optimization tools through its dashboard to track impressions, clicks, conversions, and audience behavior, and can retarget visitors to reinforce messaging and grow ROI.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Media planners requiring a tool to analyze consumer media behavior and optimize media plans for effective audience engagement

Audience

Healthcare and wellness marketers and publishers who want to deliver highly relevant native advertising to consumers and healthcare professionals within premium health-related content

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/media-impact/

Company Information

Tap Native
Founded: 2017
United States
tapnative.com

Alternatives

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Nielsen ONE

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Be Addy

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Be-Addy!

Categories

Categories

Integrations

Getty Images

Integrations

Getty Images
Claim Nielsen Media Impact and update features and information
Claim Nielsen Media Impact and update features and information
Claim Tap Native and update features and information
Claim Tap Native and update features and information