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About

NegativeShield helps teams running Google Ads find and cut the search terms that are quietly burning through their budget. It connects to a Google Ads account (or accepts a CSV upload), pulls the search terms across all campaigns, and runs them through an LLM that scores how relevant each term actually is to the business. Terms the model flags as irrelevant become negative keyword candidates. Users review the suggestions, adjust them if needed, and push them straight to Google Ads as exclusion lists or shared negative keyword sets that can be applied across multiple campaigns in one action. NegativeShield takes business context into account: brand terms, geography, existing negatives already in place, and campaign specifics, including Performance Max insight scenarios. That context cuts down on false positives and saves specialists the hours they'd otherwise spend manually scanning search term reports line by line. It's built for marketers, PPC specialists, and agencies.

About

With TrueClicks, we're building the tool we wish we had during our agency years. First, we want to make sure you'll never miss an issue or opportunity again in your PPC accounts. We do this by going beyond regular analysis and optimization. Not just showing what you could do, but revealing what you should do, and in what order. We believe the industry needs an independent third party to grade PPC accounts. Agencies shouldn't grade themselves or each other, and Google, well, they'll be Google. See campaign issues and opportunities across your accounts from one, easy-to-use dashboard. Our tailored insights provide your team with the information needed to boost account performance and create bulletproof campaigns. Your accounts deserve an audit without an agenda that’s based on your goals and individual needs. We keep a close eye on your accounts, so you don’t have to. Get daily reports on how your campaigns are performing and if any action is needed on your end.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Google Ads marketing agencies and in-house marketers

Audience

Teams interested in an auditing and monitoring solution to build high-converting PPC campaigns with customized recommendations

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$10/month/10 000 terms
Free Version Not Supported
Free Trial Supported

Pricing

$99 per month
Our monthly price is based on the total ad spend you link to TrueClicks. Visit the pricing page on our website for an overview of our plans.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Firstly, I was impressed with the navigation layout, features and recommendations. It is truly geared for persons wanting to fine-tune their campaigns to maximise conversions and control their Ad spend. They offer their own Score Factor as you progressively improve the recommendations at hand so you can physically see how TrueClicks keeps everything in check. The main layout comprises Monitoring, Auditing and Growth Opportunities so you can clearly see what is required to keep improving. It is specifically engineered if you are serious about your online visibility.

Cons

  • The only minute Con was some of the negative words offered did not apply to my industry, but they did mention it was not mandatory to add them. We should have the option to delete the recommendation, which I notified them about.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

NegativeShield
Founded: 2026
Czech Republic
negativeshield.com

Company Information

TrueClicks
Founded: 2017
Amsterdam, The Netherlands
trueclicks.com

Alternatives

Alternatives

IfThenAds

IfThenAds

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PaidSync.ai

PaidSync.ai

Advanced Technology Labs LLC

Categories

PPC Supported

Categories

PPC Supported

PPC Features

A/B Testing Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Supported
Keyword Research Tools Not Supported
Keyword Tracking Not Supported
Landing Pages / Web Forms Not Supported
URL Builder Not Supported

Search Engine Marketing (SEM) Features

A/B Testing Supported
Account Alerts Supported
Analytics / ROI Tracking Supported
Bid Management Supported
Budget Management Supported
Campaign Management Supported
Conversion Tracking Supported
Google / Bing Ads Supported
Keyword Research Tools Not Supported
Keyword Tracking Not Supported
Landing Pages / Web Forms Not Supported
URL Builder Not Supported

Integrations

Google Ads Supported
Google Data Studio Not Supported
Microsoft Excel Not Supported
Microsoft Power BI Not Supported
Tableau Not Supported

Integrations

Google Ads Supported
Google Data Studio Supported
Microsoft Excel Supported
Microsoft Power BI Supported
Tableau Supported
Claim NegativeShield and update features and information
Claim NegativeShield and update features and information
Claim TrueClicks and update features and information
Claim TrueClicks and update features and information