Related Products
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About
NegativeShield helps teams running Google Ads find and cut the search terms that are quietly burning through their budget. It connects to a Google Ads account (or accepts a CSV upload), pulls the search terms across all campaigns, and runs them through an LLM that scores how relevant each term actually is to the business.
Terms the model flags as irrelevant become negative keyword candidates. Users review the suggestions, adjust them if needed, and push them straight to Google Ads as exclusion lists or shared negative keyword sets that can be applied across multiple campaigns in one action.
NegativeShield takes business context into account: brand terms, geography, existing negatives already in place, and campaign specifics, including Performance Max insight scenarios. That context cuts down on false positives and saves specialists the hours they'd otherwise spend manually scanning search term reports line by line.
It's built for marketers, PPC specialists, and agencies.
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About
With TrueClicks, we're building the tool we wish we had during our agency years. First, we want to make sure you'll never miss an issue or opportunity again in your PPC accounts. We do this by going beyond regular analysis and optimization. Not just showing what you could do, but revealing what you should do, and in what order. We believe the industry needs an independent third party to grade PPC accounts. Agencies shouldn't grade themselves or each other, and Google, well, they'll be Google. See campaign issues and opportunities across your accounts from one, easy-to-use dashboard. Our tailored insights provide your team with the information needed to boost account performance and create bulletproof campaigns. Your accounts deserve an audit without an agenda that’s based on your goals and individual needs. We keep a close eye on your accounts, so you don’t have to. Get daily reports on how your campaigns are performing and if any action is needed on your end.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Google Ads marketing agencies and in-house marketers
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Audience
Teams interested in an auditing and monitoring solution to build high-converting PPC campaigns with customized recommendations
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Supported
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Screenshots and VideosNo images available
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Screenshots and Videos |
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Pricing
$10/month/10 000 terms
Free Version
Not Supported
Free Trial
Supported
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Pricing
$99 per month
Our monthly price is based on the total ad spend you link to TrueClicks. Visit the pricing page on our website for an overview of our plans.
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Pros & Cons from Real UsersPros
Cons
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Company InformationNegativeShield
Founded: 2026
Czech Republic
negativeshield.com
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Company InformationTrueClicks
Founded: 2017
Amsterdam, The Netherlands
trueclicks.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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PPC Features
A/B Testing
Supported
Account Alerts
Supported
Analytics / ROI Tracking
Supported
Bid Management
Supported
Budget Management
Supported
Campaign Management
Supported
Conversion Tracking
Supported
Google / Bing Ads
Supported
Keyword Research Tools
Not Supported
Keyword Tracking
Not Supported
Landing Pages / Web Forms
Not Supported
URL Builder
Not Supported
Search Engine Marketing (SEM) Features
A/B Testing
Supported
Account Alerts
Supported
Analytics / ROI Tracking
Supported
Bid Management
Supported
Budget Management
Supported
Campaign Management
Supported
Conversion Tracking
Supported
Google / Bing Ads
Supported
Keyword Research Tools
Not Supported
Keyword Tracking
Not Supported
Landing Pages / Web Forms
Not Supported
URL Builder
Not Supported
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Integrations
Google Ads
Supported
Google Data Studio
Not Supported
Microsoft Excel
Not Supported
Microsoft Power BI
Not Supported
Tableau
Not Supported
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Integrations
Google Ads
Supported
Google Data Studio
Supported
Microsoft Excel
Supported
Microsoft Power BI
Supported
Tableau
Supported
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