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About

NegativeShield helps teams running Google Ads find and cut the search terms that are quietly burning through their budget. It connects to a Google Ads account (or accepts a CSV upload), pulls the search terms across all campaigns, and runs them through an LLM that scores how relevant each term actually is to the business. Terms the model flags as irrelevant become negative keyword candidates. Users review the suggestions, adjust them if needed, and push them straight to Google Ads as exclusion lists or shared negative keyword sets that can be applied across multiple campaigns in one action. NegativeShield takes business context into account: brand terms, geography, existing negatives already in place, and campaign specifics, including Performance Max insight scenarios. That context cuts down on false positives and saves specialists the hours they'd otherwise spend manually scanning search term reports line by line. It's built for marketers, PPC specialists, and agencies.

About

With TrueClicks, we're building the tool we wish we had during our agency years. First, we want to make sure you'll never miss an issue or opportunity again in your PPC accounts. We do this by going beyond regular analysis and optimization. Not just showing what you could do, but revealing what you should do, and in what order. We believe the industry needs an independent third party to grade PPC accounts. Agencies shouldn't grade themselves or each other, and Google, well, they'll be Google. See campaign issues and opportunities across your accounts from one, easy-to-use dashboard. Our tailored insights provide your team with the information needed to boost account performance and create bulletproof campaigns. Your accounts deserve an audit without an agenda that’s based on your goals and individual needs. We keep a close eye on your accounts, so you don’t have to. Get daily reports on how your campaigns are performing and if any action is needed on your end.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Google Ads marketing agencies and in-house marketers

Audience

Teams interested in an auditing and monitoring solution to build high-converting PPC campaigns with customized recommendations

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$10/month/10 000 terms
Free Version
Free Trial

Pricing

$99 per month
Our monthly price is based on the total ad spend you link to TrueClicks. Visit the pricing page on our website for an overview of our plans.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Firstly, I was impressed with the navigation layout, features and recommendations. It is truly geared for persons wanting to fine-tune their campaigns to maximise conversions and control their Ad spend. They offer their own Score Factor as you progressively improve the recommendations at hand so you can physically see how TrueClicks keeps everything in check. The main layout comprises Monitoring, Auditing and Growth Opportunities so you can clearly see what is required to keep improving. It is specifically engineered if you are serious about your online visibility.

Cons

  • The only minute Con was some of the negative words offered did not apply to my industry, but they did mention it was not mandatory to add them. We should have the option to delete the recommendation, which I notified them about.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

NegativeShield
Founded: 2026
Czech Republic
negativeshield.com

Company Information

TrueClicks
Founded: 2017
Amsterdam, The Netherlands
trueclicks.com

Alternatives

Alternatives

IfThenAds

IfThenAds

HammerHard Ventures

Categories

PPC

Categories

PPC Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM) Features

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Integrations

Google Ads
Google Data Studio
Microsoft Excel
Microsoft Power BI
Tableau

Integrations

Google Ads
Google Data Studio
Microsoft Excel
Microsoft Power BI
Tableau
Claim NegativeShield and update features and information
Claim NegativeShield and update features and information
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Claim TrueClicks and update features and information