Nielsen Media ImpactNielsen
|
||||||
Related Products
|
||||||
About
Your audience is tired of seeing lackluster and uninspiring ads. Digital advertising is long overdue for major innovation, and so we did something about it. We’ve built a creative advertising technology so you can engage with your audience wherever they are, on any device. We built our platform using video game technology, so your interactive ads move smoothly and load quickly. Our ad files are small because of WebGL, so they avoid the hefty premium you pay with bulky HTML5 files. More of your budget goes to delivering ads that are seen by your audience. Painlessly traffic your ads on all major ad platforms thanks to our portable, tag-based publishing. You’ll be able to accurately track impressions and your ads’ effectiveness. Google’s Core Web Vitals are recommendations that Nexd has been supporting from the start. Our core technology is based on a different processing unit so that we can keep the performance for the publisher delivering the content.
|
About
Nielsen Media Impact is a comprehensive media planning solution designed to help agencies, advertisers, and publishers make cost-effective decisions about engaging audiences with content and advertising. It is divided into two modules, the insights module, which enables users to analyze granular data about consumer media behavior and identify the best platforms to engage their audiences, and the planning module, which allows for the optimization of media plans and the creation of alternative planning scenarios to allocate GRP flights, weights, and budgets effectively. Key features include the ability to explore historical campaign data to understand target audience engagement, evaluate budget changes and media allocation to optimize performance, analyze schedules and test various scenarios to optimize impression levels and flighting patterns and define customizable KPIs to build marketing plans that achieve specific goals.
|
|||||
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
|||||
Audience
Companies in need of a solution to build, manage, and publish on all major ad platforms
|
Audience
Media planners requiring a tool to analyze consumer media behavior and optimize media plans for effective audience engagement
|
|||||
Support
Phone Support
24/7 Live Support
Online
|
Support
Phone Support
24/7 Live Support
Online
|
|||||
API
Offers API
|
API
Offers API
|
|||||
Screenshots and Videos |
Screenshots and Videos |
|||||
Pricing
No information available.
Free Version
Free Trial
|
Pricing
No information available.
Free Version
Free Trial
|
|||||
Reviews/
|
Reviews/
|
|||||
Training
Documentation
Webinars
Live Online
In Person
|
Training
Documentation
Webinars
Live Online
In Person
|
|||||
Company InformationNEXD
Estonia
www.nexd.com
|
Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/media-impact/
|
|||||
Alternatives |
Alternatives |
|||||
|
|
||||||
|
|
||||||
|
|
||||||
|
|
||||||
Categories |
Categories |
|||||
Application Development Features
Access Controls/Permissions
Code Assistance
Code Refactoring
Collaboration Tools
Compatibility Testing
Data Modeling
Debugging
Deployment Management
Graphical User Interface
Mobile Development
No-Code
Reporting/Analytics
Software Development
Source Control
Testing Management
Version Control
Web App Development
|
||||||
Integrations
No info available.
|
Integrations
No info available.
|
|||||
|
|
|