Oracle MoatOracle
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Related Products
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About
Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.
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About
Measure human attention and emotion in response to advertising to drive optimal creative performance and media efficiency. The world’s most accurate emotion classification system, enabled by the largest culturally sensitive AI training set. We live in a world of distraction. Leading advertisers use Realeyes to drive greater ad performance to maximize attention. We measure the attention levels and the emotional responses of your sample audience as they watch your content on their own device. Realeyes’ AI-powered platform is the most sophisticated in the market, using webcams to interpret audience’s attention the same way a human would do. The Audience Retention algorithm is calibrated against advertisers’ and partners’ actual view-through rate performance data. The algorithm, initially built from 200+ ads across seven markets, has 85% correlation with actual in-market video view through rate.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Supported
Mac
Supported
Linux
Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Audience
Media professionals in need of a powerful ad measurement solution
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Audience
Companies in need of an audience attention measurement software
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationOracle
Founded: 1977
United States
www.oracle.com/au/cx/advertising/measurement/
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Company InformationRealeyes
Founded: 2007
United Kingdom
www.realeyesit.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Advertising Agency Features
Campaign Management
Supported
Collaboration
Not Supported
Document Management
Not Supported
File Sharing
Not Supported
Project Management
Not Supported
Task Management
Not Supported
Time Tracking
Not Supported
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Integrations
5X
Supported
AdSupply
Supported
Bright Analytics
Supported
Celtra
Supported
DV Publisher Suite
Supported
Innovid
Supported
Oracle Advertising
Supported
Partnerize
Supported
Playmatic
Supported
Rivery
Supported
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Integrations
5X
Not Supported
AdSupply
Not Supported
Bright Analytics
Not Supported
Celtra
Not Supported
DV Publisher Suite
Not Supported
Innovid
Not Supported
Oracle Advertising
Not Supported
Partnerize
Not Supported
Playmatic
Not Supported
Rivery
Not Supported
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