Oracle Moat

Oracle Moat

Oracle
+
+

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About

Get an inside look into a brand’s creative strategy. Oracle Moat is ad activity intelligence tool that enables you to view your competitors’ creative and messaging currently in-market, going back three years. Discover what the competition is up to—and how your creative stacks up. View ad messaging and creative, leveraging three-plus years of data, to discover what messages your competitors currently have in market. Drill down on an advertisement or filter and sort the data so that you get exactly the information you’re looking for. See how people engage with images, text, and video in ads across multiple platforms, including mobile devices. Use heatmaps to see where people spend the most time while viewing an ad. Spend smarter and launch campaigns with confidence. With Moat, you can reach real people, capture their attention, and fully measure campaign effectiveness.

About

Measure human attention and emotion in response to advertising to drive optimal creative performance and media efficiency. The world’s most accurate emotion classification system, enabled by the largest culturally sensitive AI training set. We live in a world of distraction. Leading advertisers use Realeyes to drive greater ad performance to maximize attention. We measure the attention levels and the emotional responses of your sample audience as they watch your content on their own device. Realeyes’ AI-powered platform is the most sophisticated in the market, using webcams to interpret audience’s attention the same way a human would do. The Audience Retention algorithm is calibrated against advertisers’ and partners’ actual view-through rate performance data. The algorithm, initially built from 200+ ads across seven markets, has 85% correlation with actual in-market video view through rate.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Media professionals in need of a powerful ad measurement solution

Audience

Companies in need of an audience attention measurement software

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Oracle
Founded: 1977
United States
www.oracle.com/au/cx/advertising/measurement/

Company Information

Realeyes
Founded: 2007
United Kingdom
www.realeyesit.com

Alternatives

Alternatives

EchoDepth

EchoDepth

Cavefish Ltd
Oracle Moat

Oracle Moat

Oracle

Categories

Categories

Advertising Agency Features

Campaign Management Supported
Collaboration Not Supported
Document Management Not Supported
File Sharing Not Supported
Project Management Not Supported
Task Management Not Supported
Time Tracking Not Supported

Integrations

5X Supported
AdSupply Supported
Bright Analytics Supported
Celtra Supported
DV Publisher Suite Supported
Innovid Supported
Oracle Advertising Supported
Partnerize Supported
Playmatic Supported
Rivery Supported
Sizmek Ad Suite Supported
Skai Supported
Smoot AI Supported
Vidverto Supported

Integrations

5X Not Supported
AdSupply Not Supported
Bright Analytics Not Supported
Celtra Not Supported
DV Publisher Suite Not Supported
Innovid Not Supported
Oracle Advertising Not Supported
Partnerize Not Supported
Playmatic Not Supported
Rivery Not Supported
Sizmek Ad Suite Not Supported
Skai Not Supported
Smoot AI Not Supported
Vidverto Not Supported
Claim Oracle Moat and update features and information
Claim Oracle Moat and update features and information
Claim Realeyes and update features and information
Claim Realeyes and update features and information