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About

Modeling platform designed to help marketing teams, analysts, and agencies measure the true incremental impact of their marketing investments across all channels. Unlike traditional attribution tools that rely on cookies and only track digital touchpoints, MixModeler enables businesses to measure the effectiveness of TV, radio, outdoor advertising, and other offline channels alongside digital campaigns. The platform combines sophisticated statistical methods including Bayesian inference and regression analysis with an intuitive interface that makes advanced marketing measurement accessible to users without data science backgrounds. Users can build custom models manually or leverage AI-powered automation to quickly understand which marketing activities are driving real business results. MixModeler offers flexible pricing from free plans for smaller teams to enterprise solutions, making professional-grade MMM capabilities available to organizations of all sizes.

About

Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing analysts, marketing managers, digital marketing teams, advertising agencies, CMOs, data analysts, e-commerce businesses, and any organization running multi-channel marketing campaigns who need to measure true marketing effectiveness and optimize budget allocation.

Audience

Marketing Analytics solution for companies

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

Free
Free Version Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

MixModeler
Founded: 2025
United Kingdom
mixmodeler.com

Company Information

comScore
United States
www.comscore.com

Alternatives

Alternatives

Categories

Categories

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Supported
Channel Attribution Not Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Not Supported
Social Media Metrics Supported
Website Analytics Supported

Integrations

Acxiom InfoBase Not Supported
Acxiom Real Identity Not Supported
Bright Analytics Not Supported
Brightspot Not Supported
Campaign Manager+ Not Supported
Codename One Not Supported
Contentsquare Not Supported
Desktop.com Not Supported
GaleForceMedia Not Supported
Innovid Not Supported
Ketch Not Supported
MSIGHTS Not Supported
MarfeelPress Not Supported
NextDNS Not Supported
Sizmek Ad Suite Not Supported
TargetVideo Not Supported
Traffic Creator Not Supported
TrustCommander Not Supported
UltraWAF Not Supported
YOOtraffic Not Supported

Integrations

Acxiom InfoBase Supported
Acxiom Real Identity Supported
Bright Analytics Supported
Brightspot Supported
Campaign Manager+ Supported
Codename One Supported
Contentsquare Supported
Desktop.com Supported
GaleForceMedia Supported
Innovid Supported
Ketch Supported
MSIGHTS Supported
MarfeelPress Supported
NextDNS Supported
Sizmek Ad Suite Supported
TargetVideo Supported
Traffic Creator Supported
TrustCommander Supported
UltraWAF Supported
YOOtraffic Supported
Claim MixModeler and update features and information
Claim MixModeler and update features and information
Claim comScore and update features and information
Claim comScore and update features and information