Related Products
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About
Modeling platform designed to help marketing teams, analysts, and agencies measure the true incremental impact of their marketing investments across all channels. Unlike traditional attribution tools that rely on cookies and only track digital touchpoints, MixModeler enables businesses to measure the effectiveness of TV, radio, outdoor advertising, and other offline channels alongside digital campaigns.
The platform combines sophisticated statistical methods including Bayesian inference and regression analysis with an intuitive interface that makes advanced marketing measurement accessible to users without data science backgrounds. Users can build custom models manually or leverage AI-powered automation to quickly understand which marketing activities are driving real business results.
MixModeler offers flexible pricing from free plans for smaller teams to enterprise solutions, making professional-grade MMM capabilities available to organizations of all sizes.
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About
Get clarity on your True Lead Value every step of the way. Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth. Get a handle on the KPIs that matter most for your marketing funnels. Built by marketers, for marketers. Understand how each touchpoint in your marketing increases or decreases the value of your leads. Combine touchpoints and lead sources to understand which traffic sources are the most valuable, and track revenue through the entire lifetime of the customer — even years later. Get actionable insights without any coding, spreadsheet exporting, or pivot tables. Get answers to your burning questions in seconds. bring in your existing data, no coding required. Combine data directly from your email marketing tool, merchant accounts and more -- giving you 100% accuracy in your revenue and lead reporting.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing analysts, marketing managers, digital marketing teams, advertising agencies, CMOs, data analysts, e-commerce businesses, and any organization running multi-channel marketing campaigns who need to measure true marketing effectiveness and optimize budget allocation.
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Audience
Marketers that need a data analytics tool designed to understand how sales are converted into revenue
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Screenshots and Videos |
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Pricing
Free
Free Version
Free Trial
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Pricing
$95/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMixModeler
Founded: 2025
United Kingdom
mixmodeler.com
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Company InformationSegMetrics
Founded: 2015
United States
segmetrics.io
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
AWeber
ActiveCampaign
Adobe Marketo Engage
Axis LMS
Drip
Facebook
Google Ads
HubSpot CRM
Kit
Klaviyo
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Integrations
AWeber
ActiveCampaign
Adobe Marketo Engage
Axis LMS
Drip
Facebook
Google Ads
HubSpot CRM
Kit
Klaviyo
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