MixCommanderCommanders Act
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Related Products
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About
For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click”) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.
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About
SegmentStream is an AI-powered marketing measurement and attribution platform that helps companies understand the true impact of their marketing.
It connects data across channels (paid media, organic, CRM, offline), goes beyond last-click attribution, and measures incremental lift — showing which campaigns actually drive revenue, not just clicks. On top of that, it uses predictive models to optimize budgets, forecast performance, and improve ROAS, even in privacy-restricted environments.
In short: SegmentStream helps marketers measure what really works and spend budgets more effectively.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance
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Audience
SegmentStream — an AI-powered cross-channel marketing measurement and optimization suite.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$0.01/month
Free Version
Free Trial
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Pricing
$5,000 / month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCommanders Act
Founded: 2010
France
www.commandersact.com/es/soluciones/mixcommander/
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Company InformationSegmentStream
Founded: 2018
United Kingdom
segmentstream.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
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Integrations
AdRoll
AppsFlyer
Awin
Criteo
Google Ads
Google Analytics
Google Cloud BigQuery
Google Sheets
HubSpot CRM
LinkedIn
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Integrations
AdRoll
AppsFlyer
Awin
Criteo
Google Ads
Google Analytics
Google Cloud BigQuery
Google Sheets
HubSpot CRM
LinkedIn
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