Metrixa vs. Playable Comparison


Metrixa	Playable Playable.video	+	+
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About View, customize and share the marketing data and insights your team needs to make decisions. Metrixa works with you to develop and execute digital marketing strategies that increase return-on-investment (ROI) across all paid digital marketing channels and drive business growth. Find out how optimized your Google Ads accounts are, and what you can do to increase your return on investment. A Metrixa marketing specialist will personally review your campaign performance and provide customized advice. Quickly turn your cross-channel marketing data into actionable reports and dashboards with ease. Using our proprietary technology, our team of data scientists, analysts and marketing specialists can turn your marketing data into actionable insights that will increase your Return on Investment and drive business growth. Digital marketing is a dynamic industry, continuously moving at a brisk pace.	About Reach your best audience (email) with your best content (high quality video). Maximize awareness and ROI of your videos. Video stimulates interest and desire more than any other content type. Optimize your audience engagement. Clicks informed by video are better qualified clicks. Increase conversion and in turn revenue. Playable delivers the optimal video format (HEVC, H.265, WEBM, MP4, APNG, WEBP, or GIF) upon open. Playable’s mission is to optimize video marketing, using artificial intelligence and our unique dataset of what video content works best. The company was founded in 2016 with the purchase of the foundation patents for adding video content to email. We started by building our Video Email product that allows any marketer to add any video to their email campaigns. We love email because it already generates the highest return-on-investment for marketers, compared to other digital marketing channels.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies in need of a web analytics solution	Audience Companies and anyone in search of a software solution to add video files to emails
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $99 per month Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 1.0 / 5 ease 3.0 / 5 features 2.0 / 5 design 3.0 / 5 support 1.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros I liked how easy it was to upload a video and include in my newsletter. It was a pretty slick, unique technology in 2023 when I found it. Cons Originally, I opted for an Essentials plan and paid for it. Then they introduced a Free plan and did away with the Essentials plan, but it was dumb because you got everything in the free plan, but better than what was listed in the Essentials plan. Well, then they did away with the free plan. I didn't have enough subscribers to want to pay $100/month - the number of views I would have gotten just didn't add up. But, when I opted for the Free plan, it was a FREE plan, not a Free trial. And you got a certain number of plays and then you had to pay per play; included a watermark, blah blah blah. Then they just ENDED IT and were like: you can pay $100/month, or get out.
Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported
Company Information Metrixa Founded: 2004 Australia www.metrixa.com	Company Information Playable.video Founded: 2016 United States playable.video/
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Amazon Attribution Amazon View All	Viewed View All
Categories Web Analytics Supported	Categories Video Email Supported
Show More Features Web Analytics Features Campaign Management Supported Conversion Tracking Not Supported Form Analytics Not Supported Goal Tracking Not Supported Keyword Tracking Not Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Not Supported Site Search Tracking Not Supported Time on Site Tracking Not Supported User Interaction Tracking Not Supported
Integrations Adobe Marketo Engage Not Supported Apple Mail Not Supported Constant Contact Not Supported EMMA Not Supported GetResponse Not Supported Gmail Not Supported Kit Not Supported Klaviyo Not Supported Loader.io Not Supported Mailchimp Not Supported Mailgun Not Supported Mailjet Not Supported NetSuite Not Supported Omnisend Not Supported Oracle Responsys Not Supported Salesforce Marketing Cloud Account Engagement Not Supported Shutterstock Not Supported Yahoo! Mail Not Supported Zuuvi Not Supported Show More Integrations View All 1 Integration	Integrations Adobe Marketo Engage Supported Apple Mail Supported Constant Contact Supported EMMA Supported GetResponse Supported Gmail Supported Kit Supported Klaviyo Supported Loader.io Supported Mailchimp Supported Mailgun Supported Mailjet Supported NetSuite Supported Omnisend Supported Oracle Responsys Supported Salesforce Marketing Cloud Account Engagement Supported Shutterstock Supported Yahoo! Mail Supported Zuuvi Supported Show More Integrations View All 53 Integrations
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